Pyaterochka
{{Short description|Supermarket chain in Russia}}
{{Promotional|date=April 2025}}
{{Infobox company
| name = Пятёрочка
| logo = File:5 Пятёрочка...5 Fünfchen...2H1A1993OB.jpg
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| logo_alt = Logo of the store, a white number 5 where the top of the number is instead a green leave. The whole number is inside a white circle on top of an orange background.
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| image = File:Pyaterochka new concept 2019 Moscow.jpg
| image_size =
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| image_alt = The front of a store, with glass windows and glass doors, and the name of the store in Russian on top, including a logo that appears to be the number five with a leave instead of the upper part of the number.
| image_caption = Moscow proximity stores Pyaterochka in the new concept of 2019
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| native_name = Пятёрочка
| native_name_lang = ru
| romanized_name = Pyaterochka
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| industry = Retail
| predecessor =
| founded = {{Start date and age|1999}} in {{nobr|St. Petersburg,}} Russia
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| website = {{URL|5ka.ru}}
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Pyaterochka ({{langx|ru|links=no|Пятёрочка|Pyatyorochka|lit=Five}}) is a Russian chain of convenience stores managed by X5 Retail Group. The chain opened its 15,000th store in the city of Zelenograd, Russia, in May 2019.{{cite web |url=http://www.akm.ru/eng/news/2019/may/17/ns6250777.htm |title=X5 Retail Group's chain reaches 15,000 stores |date=17 May 2019 |publisher=AK&M Information Agency |access-date=April 19, 2020 |language=en}}
History
File:Pyaterochka new concept 2019 Moscow int2.jpg
The chain opened its first store in 1999 in Saint Petersburg. Pyaterochka expanded its market to Moscow in 2001 and started a franchise program a year later. Pyaterochka Holding N.V. completed an initial public offering on the London Stock Exchange in 2005. Pyaterochka and Perekrestok merged in 2006 to create X5 Retail Group; the group kept the Pyaterochka brand.{{cite web |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=22277447 |title=Company Overview of Pyaterochka Holding N.V. |publisher=Bloomberg L.P. |access-date=August 25, 2018 |language=en}}
In 2009 X5 Retail Group acquired Kopeyka, a retail chain with more than 660 stores and seven distribution centers.{{cite web |url=https://www.indiaretailing.com/2010/12/06/retail/x5-retail-to-acquire-kopeyka-discounter-chain/ |title=X5 Retail to acquire Kopeyka discounter chain |date=5 December 2010 |publisher=IndiaRetailing.com |access-date=August 25, 2018 |language=en}} All Kopeyka stores were rebranded to Pyaterochka.
Pyaterochka launched a store refurbishment program in 2013 to introduce a new range of products, and to make the store layout more spacious. Most of the stores were refurbished with a glass-front design. The Pyaterochka brand of discount stores is the core format for X5 Retail Group, followed by the Perekrestok supermarket chain.{{Cite web|url=http://www.food-exhibitions.com/Market-Insights/Russia/Ruling-the-retail-roost-Russia%E2%80%99s-top-five-superma|title=Ruling the retail roost: Russia's top five supermarket chains ITE Food & Drink|website=www.food-exhibitions.com|access-date=2018-09-25}}
File:Москва, улица Кошкина, магазин Пятёрочка 2021-02.jpg
Pyaterochka launched a store refurbishment program in 2019. Most of the stores were refurbished with a glass-front design. The new Pyaterochka would offer almost twice as many fresh products in a selling area of around 150 square meters, which is about half of the sales floor. Vegetables, fruits, and some of the perishable items are laid out in a dedicated fresh zone. The rebranded Pyaterochka sells a wide assortment of foods and ready-to-eat meals and has a special area where customers can have a coffee or fresh orange juice and charge their electronics. An in-store bakery made it possible to expand the offering of bread and pastry.{{cite web |url=https://markets.ft.com/data/announce/detail?dockey=1323-14234909-7T7OG5LP9JCCL6GRNCH7NR6T5C |title=Pyaterochka presents new concept |work=Financial Times |access-date=April 18, 2020 |language=en}}{{cite web |url=https://www.josdevries.eu/news-en/proud-to-present-the-first-pyaterochka-supermarket-in-a-new-retail-network-concept/ |title=Pyaterochka |work=JDV Russia |access-date=April 18, 2020 |language=en}}
X5 launched an express delivery service from Pyaterochka stores at the end of 2019. As of April 2020, the service is available in Moscow, Lyubertsy, Skhodnya and Kazan.{{cite web |url=https://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/FIVE/14504345.html |title=X5 Retail Group reports 15.9% net retail sales growth in Q1 2020 |publisher=London Stock Exchange plc |access-date=April 18, 2020 |language=en}}
Key metrics
{{As of|2019|12|31|df=yes}}, Pyaterochka operated 15,354 proximity stores, which generated a revenue of 1.367 trillion rubles.{{cite web |url=https://x5.ru/en/PublishingImages/Pages/Investors/ResultCenter/X5_Annual_Report_2019_ENG.pdf |title=Annual Report 2019 |publisher=X5 Retail Group |access-date=April 18, 2020 |language=en}}
| class="wikitable"
|+ ! colspan="11" | Key operating metrics of Pyaterochka (as of 31 December) |
| Parameter / Year |
|---|
| Number of stores
| {{Increase}} 2,052 | {{Increase}} 2,525 | {{Increase}} 3,220 | {{Increase}} 3,882 | {{Increase}} 4,789 | {{Increase}} 6,265 | {{Increase}} 8,363 | {{Increase}} 11,225 | {{Increase}} 13,522 | {{Increase}} 15,354 |
| Selling space, in thousands of square meters
| {{Increase}} 881 | {{Increase}} 996 | {{Increase}} 1,191 | {{Increase}} 1,414 | {{Increase}} 1,754 | {{Increase}} 2,423 | {{Increase}} 3,329 | {{Increase}} 4,426 | {{Increase}} 5,291 | {{Increase}} 5,975 |
| Net retail revenue, in billions of rubles
| {{Increase}} 194.8 | {{Increase}} 282.8 | {{Increase}} 317.7 | {{Increase}} 348.4 | {{Increase}} 435.8 | {{Increase}} 585.4 | {{Increase}} 775.6 | {{Increase}} 1,001 | {{Increase}} 1,198 | {{Increase}} 1,367 |
| Customer visits, in millions
| {{Increase}} 831 | {{Increase}} 1,211 | {{Increase}} 1,353 | {{Increase}} 1,450 | {{Increase}} 1,645 | {{Increase}} 1,990 | {{Increase}} 2,543 | {{Increase}} 3,367 | {{Increase}} 3,913 | {{Increase}} 4,460 |
- Including Kopeyka stores.
IT and innovations
In the spring of 2017 Pyaterochka began to automate its recruitment efforts. The automated system searches through curriculum vitae for a predetermined set of parameters and automatically calls matching candidates to invite them to open positions at the company. The automated system uses speech recognition technology with a female-voiced robot, Vera, and a male-voiced robot, Yermil, to transfer interested candidates to a human recruitment specialist.{{cite web |url=https://www.kommersant.ru/doc/3344781 |script-title=ru:"Пятёрочка" автоматом |publisher=Kommersant |access-date=August 25, 2018 |language=ru|date=6 July 2017 }}{{cite web |url=https://www.vedomosti.ru/management/blogs/2017/09/25/735119-podbor-personala-robotov |script-title=ru:Как улучшить подбор персонала с помощью роботов |publisher=Business News Media |access-date=August 25, 2018 |language=ru |date=24 September 2017 }}
X5 Retail Group launched an online service in February 2018 that calculates the average rent that a Pyaterochka store pays anywhere that it has a presence. Based on this information, property owners whose property meets the chain's criteria can send offers to X5 Retail Group.{{cite web |url=https://www.thefreelibrary.com/Russian+Federation+%3A+Pyaterochka+to+provide+rent-calculation+tool+for...-a0529427931 |title=Russian Federation: Pyaterochka to provide rent-calculation tool for 63 regions |publisher=SyndiGate Media Inc. |access-date=August 25, 2018 |language=en}}
In October 2018 X5 Retail Group has opened a 'lab store' based on Pyaterochka in Moscow, to test new technologies that will enhance customer experience. Engineers in the lab conduct in-store trials of electronic shelf labelling, video analytics, smart shelves, digital information panels, and self-scanning and self-checkout systems. If a technology works out in the lab, it will move on for pilot testing in Pyaterochka, Perekrestok and Karusel stores, where X5 experts will also assess the viability and impact of these technologies on sales and costs. Based on the results of the pilot stage, a final decision is made on the implementation of the new technology in X5 stores.{{cite web |url=https://russiabusinesstoday.com/technology/x5-opens-technology-lab-store-in-moscow/ |title=X5 Opens Technology 'Lab Store' in Moscow |work=Russia Business Today |date=19 October 2018 |access-date=April 18, 2020 |language=en}}
X5 Retail has begun installing self-checkout machines across its Pyaterochka proximity stores in April 2020. Tested successfully in August and September last year, these self-checkouts are now already installed at 369 stores. The plan for 2020 is to have a total of 12,000 units operating.{{cite web |url=https://www.digitalcommerce360.com/2020/04/13/how-covid-19-is-shaking-russia-online-and-offline-retail/ |title=How COVID-19 is shaking Russia's online and offline retail |work=Digital Commerce 360 |date=13 April 2020 |access-date=April 18, 2020 |language=en}}{{cite web |url=https://intellinews.com/russia-s-x5-retail-group-rolls-out-self-checkout-sco-machines-at-its-stores-to-help-with-social-distancing-180796/ |title=Russia's X5 Retail Group rolls out self-checkout (SCO) machines at its stores to help with social distancing |work=bne IntelliNews |date=11 April 2020 |access-date=April 18, 2020 |language=en}}
Logistics
Cultural facts
Pyaterochka purchased the rights to the animated series Well, Just You Wait! ({{langx|ru|Ну, погоди!|Nu, pogodi!}}) in February 2005. Director Aleksey Kotyonochkin, the son of animator Vyacheslav Kotyonochkin,{{cite web |url=https://www.x5.ru/en/Pages/Media/News/211207.aspx |title=New 'JUST YOU WAIT!' episodes now evailable in Perekrectok and Pyaterochka stores |publisher=X5 Retail Group |access-date=August 25, 2018 |language=en}} created two new episodes—number 19 in 2005 and number 20 in 2006—for Pyaterochka.
In January 2013 X5 Retail Group signed an agreement with the Sochi 2014 Organizing Committee to be the official retail partner of the 2014 Winter Olympics in Sochi. Under the agreement, around 1,000 licensed Olympic souvenirs were available from Pyaterochka stores in 45 Russian regions.{{cite web |url=https://www.x5.ru/en/Pages/Media/News/220113.aspx |title=Х5 appointed official retail partner of the Sochi 2014 Winter Olympics |publisher=X5 Retail Group |access-date=August 25, 2018 |language=en}}
Management
1998-2004 — Sergey Lepkovich{{Cite web |date=2001-03-14 |title="России требуется три тысячи дискаунтеров" |url=https://www.kommersant.ru/doc/245806 |access-date=2024-06-16 |website=www.kommersant.ru |language=ru}}
2012-2013 — Frank Mros{{Cite web |date=2013-05-16 |title=X5 нашла директора "Пятерочки" на ЧТПЗ |url=https://www.vedomosti.ru/business/articles/2013/05/16/x5_nashla_direktora_pyaterochki_na_chtpz/ |access-date=2024-06-16 |website=Ведомости |language=ru}}{{Cite web |date=2013-05-16 |title=В "Пятерочку" вплавляют металл |url=https://www.kommersant.ru/doc/2188775 |access-date=2024-06-16 |website=www.kommersant.ru |language=ru}}
2013-2018 — Olga Naumova{{Cite web |year=2018 |title=Гендиректор сети "Пятерочка" покинет свой пост |url=https://www.interfax.ru/business/610043 |language=ru}}
2018 (April–June) — Igor Shekhterman (Chief Executive Officer of X5 Retail Group, he also served as the general director of the retail chain Pyaterochka)
June 2018 - January 2022 — Sergey Goncharov{{Cite web |title=Гендиректором "Пятерочки" назначили Сергея Гончарова - ТАСС |url=https://tass.ru/ekonomika/5314091 |access-date=2024-06-16 |website=TASS |language=ru}}
From January 2022 — Vladislav Kurbatov{{Cite web |title=Гендиректором "Пятерочки" назначили бывшего главу "Перекрестка" Курбатова - ТАСС |url=https://tass.ru/ekonomika/13453329 |access-date=2024-06-16 |website=TASS |language=ru}}
References
{{Reflist}}
External links
{{portal|Russia|Companies}}
- {{Official website|https://5ka.ru}} {{in lang|ru}}
{{Major retail companies}}
{{Authority control}}
Category:Food retailers of Russia
Category:Supermarkets of Russia
Category:Companies based in Moscow
Category:Retail companies established in 1999