QSC&V

{{short description|Corporate motto adopted by McDonald's}}

QSC&V (Quality, Service, Cleanliness & Value) is a corporate motto adopted by McDonald's to describe the company's philosophy for operating restaurants.{{cite book|last1=Pradhan|first1=Swapna|title=Retailing management : text and cases|date=2007|publisher=Tata McGraw-Hill|location=New Delhi|isbn=9780070620209|edition=2nd|url=https://books.google.com/books?id=G4eQybE28qwC&q=%22quality%2C+service%2C+cleanliness%22+mcdonald%27s&pg=PA401}} The motto is codified in the procedures McDonald's uses to evaluate its franchisees.{{cite book|last1=Stanford|first1=Naomi|title=Corporate culture getting it right|date=2013|publisher=Wiley|location=Hoboken, N.J.|isbn=9781118163276|url=https://books.google.com/books?id=nrYWDniU9X8C&q=qsc&pg=PA19|access-date=6 July 2015}}