Quick Lane
{{Infobox company
| name = Quick Lane Tire & Auto Center
| logo = Quick lane autocenter logo.png
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| image = Quick Lane Tire and Auto Center, Valdosta.JPG
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| image_caption = Quick Lane center in Valdosta, Georgia, 2016
| type = Division
| industry = Automotive services
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| foundation = {{start date and age|1997}}
Dearborn Michigan, U.S.
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| location_city = Dearborn, Michigan
| location_country = U.S.
| area_served = Nationwide
| key_people =
| products = {{ubl | Oil | Motorcraft parts | Omnicraft parts | Tires}}
| services = {{ubl | Oil change | Light automotive services and repair}}
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| parent = Ford Motor Company
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| homepage = {{URL|https://www.quicklane.com/en-us/|quicklane.com}}
}}
Quick Lane Tire and Auto Center is a global automotive chain that provides oil changes, tire rotation, multi-point inspections and other express services. Currently headquartered in Dearborn, Michigan, Quick Lane is owned by Ford Motor Company, there are 825 locations as of February 2018.{{Cite news|url=http://www.autonews.com/article/20180219/RETAIL05/180219879/quick-service-dealerships|title=Dealership quick service emphasize, but don't advertise, time over price|last=Popely|first=Rick|date=February 19, 2018 |work=Automotive News|access-date=December 4, 2018}} Some stores are stand-alone operations or some are attached to the dealership. Quick Lane is designed for dealers to pick up additional work to replace decreased warranty work. Quick Lane offers routine vehicle auto services including oil and filter changes, light repair services such as brake repairs and tire replacement.{{Cite news|url=http://www.tirebusiness.com/article/20110103/ISSUE/301039983/ford-quick-lane-1m-tire-sales|title=Ford Quick Lane: 1M tire sales - Tire Business|last=Wilson|first=Amy|work=Tire Business|access-date=2018-01-10}}
History
Quick Lane was launched as a pilot program in 1997 by Ford Motor Company. 80 shops were opened in 2003, boosting locations to 279.{{Cite news|url=http://www.autonews.com/article/20040405/SUB/404050716/service-&-parts:-ford-will-add-100-quick-lanes|title=SERVICE & PARTS: Ford will add 100 Quick Lanes|work=Automotive News|access-date=2018-01-10|language=en-US}} In August 2014, Ford and the Detroit Lions announced that Quick Lane would become title sponsor of the Quick Lane Bowl, succeeding the Little Caesars Pizza Bowl as the annual bowl game based in Detroit.{{cite news |last1=Lacy |first1=Eric |title=Detroit's Quick Lane Bowl: Game in 'a football town' has staying power, Detroit Lions' Tom Lewand says |url=https://www.mlive.com/entertainment/detroit/index.ssf/2014/12/detroits_quick_lane_bowl.html |access-date=December 4, 2018 |work=MLive Detroit |publisher=Mlive Media Group |date=December 12, 2014}} That sponsorship latest until June 2024.{{cite news |url=https://www.freep.com/story/sports/college/2024/06/07/detroit-bowl-game-sponsor-quick-lane-ford-field/74018443007/ |title=Detroit bowl game in search of new title sponsor after 10 years as Quick Lane Bowl |first=Jared |last=Ramsey |website=Detroit Free Press |date=June 7, 2024 |accessdate=June 17, 2024}}
In January 2017, Ford had launched it Omnicraft parts for non-Ford and non-Lincoln vehicles. Quick Lane franchisees thus would not have to order those parts from other distribution outlets thus increasing ordering efficiency and potential decreasing costs.{{Cite news|url=http://www.tirebusiness.com/article/20170227/NEWS/170229965/omnicraft-parts-to-boost-quick-lane-business|title=Omnicraft parts to boost Quick Lane business |agency=Crain News Service|work=Tire Business|date=February 27, 2017|access-date=2018-01-10}} In February 2018, Changan Ford Automobile opened two locations in China, which are the first two company owned locations.{{Cite news|url=http://thenewswheel.com/first-two-quick-lane-tire-and-auto-centers-open-in-china/|title=First Two Quick Lane Tire and Auto Centers Open in China|date=2018-03-14|work=The News Wheel|access-date=2018-04-04|language=en-US}}{{Cite news|url=https://www.usatoday.com/story/money/cars/2017/12/05/ford-launches-intense-effort-compete-china-plans-50-new-vehicles-2025/922478001/|title=Ford launches intense effort to compete in China, plans 50 new vehicles by 2025|work=USA Today}}
Sponsorships
Quick Lane began sponsoring the Quick Lane Bowl begin in 2014 for a three year period. In November 2016, Quick Lane extended its sponsorship of the Detroit Lions' bowl for another three years to 2019.{{cite news |title=2016 Quick Lane Bowl Matchup Set; Naming Rights Extended Through 2019 |url=http://thenewswheel.com/2016-quick-lane-bowl-matchup-set-naming-rights-extended-through-2019/ |access-date=December 4, 2018 |work=The News Wheel |date=December 9, 2016}}
Quick Lane was a sponsor of the Wood Brothers No. 21 Motorcraft/Quick Lane Ford Fusion driven by Ryan Blaney in the 2017 Monster Energy NASCAR Cup Series. In 2018, Paul Menard became the new driver of the No. 21 car, Quick Lane still sponsoring during the season. {{Cite news|url=http://www.espn.com/jayski/cup/2017/story/_/id/20497823/motorcraft-quick-lane-returning-wood-brothers-racing|title=Motorcraft/Quick Lane returning to Wood Brothers Racing|work=ESPN.com|access-date=2018-01-10}}
References
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External links
- {{official website}}
{{Ford Motor Company}}
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Category:American companies established in 1997
Category:Retail companies established in 1997