Quite Interesting Limited
{{Short description|British research company}}
{{Use dmy dates|date=October 2021}}
{{Infobox company
| name = Quite Interesting Limited
| logo = Quite Interesting logo.png
| type = Private company limited by shares
| foundation = {{Start date and age|1999|10|27}} in London, England{{Cite web |date=1999-10-27 |title=Quite Interesting Limited |url=https://find-and-update.company-information.service.gov.uk/company/03867016/filing-history/MTExMDI5MDQ0YWRpcXprY3g/document?format=pdf&download=0 |access-date=2025-03-16 |website=Companies House}}
| founder = John Lloyd
| location = Lynton House, 7-12 Tavistock Square, London, WC1H 9BQ
| area_served = {{Ubl
| Europe
| United States
}}
| key_people =
{{Ubl
| John Lloyd
}}
| industry = Research
| products = {{Ubl
| DVDs
| Books
}}
| owner = John Lloyd
| homepage = {{URL|https://qi.com}}
}}
Quite Interesting Limited{{Cite web |date=1999-10-27 |title=Quite Interesting Limited overview - Find and update company information - Gov.uk |url=https://find-and-update.company-information.service.gov.uk/company/03867016 |access-date=2025-03-16 |website=Companies House |language=en}} is a British research company, most notable for providing the research for the British television panel game QI (itself an abbreviation of Quite Interesting) and the Swedish version Intresseklubben, as well as other QI–related programmes and products. The company founder and chairman is John Lloyd, the creator and producer of QI, and host of the radio panel game The Museum of Curiosity, which also uses Quite Interesting Limited for its research. John Mitchinson is the company's director and also works as head of research for QI.{{cite web|url=http://www.qi.com/about/people.php |title=The People Behind QI |publisher=QI.com |access-date=21 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080325031102/http://www.qi.com/about/people.php |archive-date=25 March 2008 }}
About
Lloyd founded Quite Interesting Limited in 1999.{{cite news|last=Carter|first=Meg|url=https://www.independent.co.uk/news/media/my-life-in-media-john-lloyd-760471.html|title=My Life in Media: John Lloyd|newspaper=The Independent|location=London|date=26 November 2007|access-date=21 March 2008}} It is claimed that the idea of founding the company came on Christmas Eve 1993. According to his profile on QI.com, "he came to the sudden and alarming realisation that he didn't really know anything. Changing gear again, he started reading books for the first time since he was 17. To his horror, he discovered that he hadn't been paying attention and, with painful slowness, unearthed the closely guarded secret that the universe is astoundingly quite interesting."
The philosophy of the company is that it claims that there are four primal drives: food, sex, shelter and curiosity. Out of these, curiosity is supposedly the most important because, "unlike the other three drives, it is what makes us uniquely human."{{cite web|url=http://www.qi.com/about/philosophy.php|title=The QI Philosophy|publisher=QI.com|access-date=21 March 2008|url-status=dead|archive-url=https://web.archive.org/web/20080403040844/http://www.qi.com/about/philosophy.php|archive-date=3 April 2008}} The company claims that, "Whatever is interesting we are interested in. Whatever is not interesting, we are even more interested in. Everything is interesting if looked at in the right way."
Those who carry out research are known as the "QI Elves". Notable elves include Justin Pollard and Vitali Vitaliev. They are also responsible for helping to write the questions used on QI. People wishing to become elves are recommended to start by commenting on the forums of the QI website.
Products
=DVDs=
| class="wikitable"
! Name ! Region 2 release |
| QI: A Quite Interesting Game
| 2004-11-04 |
| QI: The Complete First Series
| 2006-11-06 |
| QI Presents: Strictly Come Duncing
| 2007-11-26 |
| QI: The B Series
| 2008-03-17 |
| QI: The C Series
| 2008-09-01 |
| QI: The Complete A to D
|2017-05-08 |
| QI: The Complete E to G
|2017-05-08 |
| QI: The Complete H to J
|2017-10-23 |
| QI: The Complete K to M
|2017-10-23 |
=Books=
| class="wikitable"
! Name ! Released ! ISBN |
| The Book of General Ignorance
| 2006-10-05 | {{ISBN|0-571-23368-6}} |
| The Second Book of General Ignorance
| 2010 | {{ISBN|978-0-307-95174-8}} |
| The Book of Animal Ignorance
| 2007-10-04 | {{ISBN|0-571-23370-8}} |
| The QI Annual 2008
| 2007-11-01 | {{ISBN|0-571-23779-7}} |