Quizlet

{{Infobox website

| name = Quizlet

| logo = Quizlet Logo 2021.svg

| collapsible = No

| collapsetext = Screenshot

| screenshot = Quizlet website screenshot.png

| url = {{URL|https://quizlet.com/}}

| type = Education

| founder = Andrew Sutherland

| owner = Quizlet Inc.

| CEO = Kurt Beidler

| location_city = San Francisco, California

| area_served = 130 countries worldwide

| language = English, German, Spanish, Chinese (Traditional and Simplified), Japanese, Korean, Brazilian Portuguese, Polish, Russian, French, Quebec French, Indonesian, Dutch, Italian, Turkish, Ukrainian, Vietnamese

| registration = Optional

| launch_date = {{wrap|{{start date and age|2007|1|17}}}}

| revenue = Freemium (ads/subscriptions)

| logo_size = 250px

| logo_caption = Quizlet logo since 2021

| caption = The Quizlet website homepage

}}

Quizlet is a multi-national American company that provides tools for studying and learning.{{cite web |last1=Bhutta |first1=Fatima |title=Quizlet reaches 50 Million Users milestone |url=https://techengage.com/quizlet-50-million-users-reached/ |website=TechEngage |access-date=25 July 2023 |date=18 January 2019}} Quizlet was founded in October 2005 by Andrew Sutherland, who at the time was a 15-year old student,{{cite web |last1=Mullen |first1=Audrey |title=Going to School While Running a Startup: When Students Build Their Own Edtech |url=https://www.edsurge.com/news/2019-08-20-going-to-school-running-a-startup-when-students-build-their-own-edtech |website=EdSurge |access-date=21 July 2023 |date=20 August 2019}} and released to the public in January 2007.{{Cite web | title = QUIZLET | work = The Innovation Economy, presented by Intel, in partnership with the Aspen Institute, PBS Newshour | access-date = 2021-01-25 | url = http://www.theinnovationeconomy.org/_layouts/IEC/InnovatorsCorner/InvCrnDetails.aspx?IcrnId=2&LinkId=2&videono=7922161&Vdesc=7| archive-url = https://web.archive.org/web/20110728094812/http://www.theinnovationeconomy.org/_layouts/IEC/InnovatorsCorner/InvCrnDetails.aspx?IcrnId=2&LinkId=2&videono=7922161&Vdesc=7 | archive-date = July 28, 2011 }} Quizlet's primary products include digital flash cards, matching games, practice electronic assessments, and live quizzes. In 2017, 1 in 2 high school students used Quizlet.{{Cite web |last=Kolodny |first=Lora |title=Popular study app Quizlet faces a moment of truth as a new school year begins |url=https://www.cnbc.com/2017/08/23/quizlet-a-popular-study-app-faces-a-moment-of-truth.html |access-date=2023-01-12 |website=CNBC |date=August 23, 2017 |language=en}} As of December 2021, Quizlet has over 500 million user-generated flashcard sets and more than 60 million active users.{{cite web |last1=Woods |first1=Jordan |title=10 Best Apps That Act As Study Aids |url=https://screenrant.com/best-study-aid-apps/#quizlet-is-a-great-resource-for-flashcards-and-exercises |website=Screen Rant |access-date=21 July 2023 |date=13 January 2023}}

History

Quizlet was founded in 2005 by Andrew Sutherland as a studying tool to aid in memorization for his French class, which he claimed to have "aced".{{Cite web |last=Tynan |first=Dan |title=Meet the Whiz Kids: 10 Overachievers Under 21 |url=https://abcnews.go.com/Technology/PCWorld/story?id=4417827 |access-date=2022-09-20 |website=ABC News |language=en}}{{Citation |title=Quizlet's Andrew Sutherland on The Morning Show | date=April 17, 2008 |url=https://www.youtube.com/watch?v=ilSPvgo0K38 |language=en |access-date=2022-09-20}}{{Cite web

| title = QUIZLET: Join millions and Build Your Own Flashcards, Game Yourself to Smart

| work = SF New Tech

| access-date = 2013-01-29

| date = November 2010

| url = http://sfnewtech.com/2010/11/19/quizlet-join-millions-build-your-own-flashcards-game-yourself-to-smart/ }} In to an AMA on Reddit, Sutherland said in the "first year and a half" he was "just playing around with it", but that he decided to make it public after convincing ~100 people to try the service.{{Cite web |last=Sutherland |first=Andrew |date=2017 |title=Hi, I'm the founder of Quizlet, the most popular online learning service in the US. Ask Me Anything! |url=https://old.reddit.com/r/IAmA/comments/576qhq/hi_im_the_founder_of_quizlet_the_most_popular/d8piakf/ |url-status=live |archive-url=https://web.archive.org/web/20250305184924/https://old.reddit.com/r/IAmA/comments/576qhq/hi_im_the_founder_of_quizlet_the_most_popular/d8piakf/ |archive-date=5 March 2025 |website=Reddit |quote=So for the first year and a half, I was just playing around with it. After getting about 100 people (mostly friends from the internet) to try it, I decided it would be worthwhile to make it public so anyone could make their own sets.}} He formed a company{{When|date=March 2025}} called Brainflare with his father as the CFO/Secretary to take care of business concerns. Quizlet's blog, written mostly by Andrew in the earlier days of the company, claims it had reached 50,000 registered users in 252 days online (that is, on September 26, 2007).{{Cite web|title=50,000 registered users!|url=https://quizlet.com/blog/50000-registered-users|access-date=2021-04-22|website=Quizlet|language=en-gb}} In the following two years, Quizlet reached its 1,000,000th registered user.{{Cite web|title=Celebrating 10 Years of Quizlet.com|url=https://quizlet.com/blog/celebrating-10-years-of-quizletcom|access-date=2021-04-22|website=Quizlet|language=en-gb}} According to Sutherland, the company "almost died several times in the first few years" but "continued to grow."{{Cite web |last=Sutherland |first=Andrew |date=September 2021 |title=Goodbye Quizlet, Hello World |url=https://asuth.com/goodbye-quizlet |access-date=5 March 2025 |website=asuth.com}}

Until 2011, Quizlet shared staff and financial resources with the Collectors Weekly website.{{Cite web|title = Quizlet's Growth Puts It on the Top of the Edtech Stack| work = EdSurge| access-date = 2015-02-08| date = November 2012| url = https://www.edsurge.com/n/quizlet-s-growth-puts-it-on-the-top-of-the-edtech-stack}}

In 2011, Quizlet added the ability to listen to content using text-to-speech.{{Cite web| title =Quizlet Now Offers "Speller" Mode in 18 Languages| work = Free Technology for Teachers| access-date = 2015-02-01| date = July 2011| url = http://www.freetech4teachers.com/2011/07/quizlet-now-offers-speller-mode-in-18.html#.VM5tV8YsrUV}} In August 2012, it released an app for the iPhone and iPad and shortly afterward one for Android devices.

In 2015, Quizlet announced raising $12 million from Union Square Ventures, Costanoa Venture Capital, Altos Ventures, and Owl Ventures to expand its digital study tools and grow internationally.{{Cite news|last=Kolodny|first=Lora|date=2015-11-23|title=Quizlet Raises $12 Million to Take Its Popular Study Tools International|newspaper=Wall Street Journal|url=https://blogs.wsj.com/venturecapital/2015/11/23/quizlet-raises-12-million-to-take-its-popular-study-tools-international/?mod=WSJBlog|access-date=2015-11-23}} In a blog post, Sutherland later described the first 10 years of the company as "ten years of bootstrapping".

Quizlet hired Matt Glotzbach as CEO in May 2016 and launched a redesign in August 2016.{{cite web |last1=Kolodny |first1=Lora |title=YouTube VP Matt Glotzbach graduates to CEO role at Quizlet |url=https://techcrunch.com/2016/05/05/youtube-vp-matt-glotzbach-graduates-to-ceo-role-at-quizlet/ |website=TechCrunch |access-date=21 July 2023 |date=5 May 2016}} Also in 2016, Quizlet launched "Quizlet Live", a real-time online matching game where teams compete to answer all 12 questions correctly without an incorrect answer along the way.{{cite web |last1=Kolodny |first1=Lora |title=Popular study app Quizlet creates a game for groups in the classroom, Quizlet Live |url=https://techcrunch.com/2016/04/12/quizlet-creates-a-game-for-groups-in-the-classroom-quizlet-live/ |website=TechCrunch |access-date=25 July 2023 |date=12 April 2016}}

In 2017, Quizlet created a premium offering called "Quizlet Go" (later renamed "Quizlet Plus"), with additional features available for paid subscribers.{{cite web |last1=Kolodny |first1=Lora |title=Popular study app Quizlet faces a moment of truth as a new school year begins |url=https://www.cnbc.com/2017/08/23/quizlet-a-popular-study-app-faces-a-moment-of-truth.html |website=CNBC |access-date=21 July 2023 |date=23 August 2017}}{{cite web |last1=Duffy |first1=Jill |title=Quizlet Review |url=https://www.pcmag.com/reviews/quizlet |website=PCMag |access-date=21 July 2023 |date=1 October 2021}} Glotzbach announced in 2018 that Quizlet would be opening offices in Denver, Colorado in 2018, announcing "a big vision at Quizlet to provide the most intelligent study tools in the world, and our expansion into Denver, a city with incredible tech ingenuity, will help us more quickly build the next generation of learning tools used by students everywhere".{{cite web |last1=Svaldi |first1=Aldo |title=Quizlet online learning platform's new Denver office could bring 300 jobs paying average annual wage of $156K |url=https://www.denverpost.com/2018/10/30/quizlet-denver-second-office/ |website=The Denver Post |access-date=25 July 2023 |date=30 October 2018}}

Andrew Sutherland left Quizlet at age 30 in 2020,{{Cite web |last=Sutherland |first=Andrew |title=About |url=https://asuth.com/about |access-date=5 March 2025 |website=asuth.com}} citing disagreements with the executive team and a desire for a change.

During the COVID-19 pandemic, Glotzbach announced he was opening Quizlet's premium service, Quizlet Teacher, for free to all users who have an account registered as a teacher.{{Cite web|title=Free Quizlet Teacher to support remote learning|url=https://quizlet.com/blog/free-quizlet-teacher-to-support-remote-learning|access-date=2021-04-22|website=Quizlet|language=en-gb}}

Quizlet made its first acquisition in March 2021, with the purchase of Slader, which offered detailed explanations of textbook concepts and practice problems, and eventually incorporated it into its paid platform, Quizlet Plus.{{Cite news |last=Hahm |first=Melody |date=2021-03-25 |title=Exclusive: Quizlet acquires Slader as it aims to become the one-stop destination for students |work=Yahoo Finance |url=https://finance.yahoo.com/news/quizlet-schools-reopening-remote-biden-administration-140015742.html |access-date=2023-07-03}}{{cite web |last1=Mascarenhas |first1=Natasha |title=How is edtech spending its extra capital? |url=https://techcrunch.com/2021/04/01/how-is-edtech-spending-its-extra-capital/ |website=TechCrunch |access-date=21 July 2023 |date=1 April 2021}}{{cite web |last1=Luk |first1=Serena |title=Quizlet: A Growing Monopoly on Education |url=https://ihsvoice.com/2022/12/12/quizlet-a-growing-monopoly-on-education/ |website=The Vice |access-date=21 July 2023 |date=12 December 2022}}

In November 2022, Quizlet announced a new CEO, Lex Bayer, the former CEO of Starship Technologies.{{Cite press release|title=Quizlet Appoints New Chief Executive Officer|url=https://www.prnewswire.com/news-releases/quizlet-appoints-new-chief-executive-officer-301672755.html|website=PR Newswire |language=en}} In March 2023, Quizlet started to incorporate AI features with the release "Q-Chat", a virtual AI tutor powered by OpenAI's ChatGPT API.{{cite web |last1=Newton |first1=Casey |title=Who's actually getting rich off of AI? |url=https://www.theverge.com/23623495/ai-profits-winners-losers-openai-notion-snapchat |website=The Verge |access-date=21 July 2023 |date=3 March 2021}}{{cite web |last1=Wiggers |first1=Kyle |title=OpenAI launches an API for ChatGPT, plus dedicated capacity for enterprise customers |url=https://techcrunch.com/2023/03/01/openai-launches-an-api-for-chatgpt-plus-dedicated-capacity-for-enterprise-customers/ |website=TechCrunch |access-date=21 July 2023 |date=1 March 2023}}{{cite web |last1=Kahn |first1=Jeremy |title=OpenAI rolls out ChatGPT for business customers |url=https://fortune.com/2023/03/01/openai-chatgpt-api-enterprise-commercial-instacart-shopify-snap-quizlet/ |website=Fortune |access-date=21 July 2023 |date=1 March 2023}} Quizlet launched four additional AI powered features in August 2023 to assist with student learning.{{cite web |last1=Ravaglia |first1=Ray |title=Quizlet Embraces AI And ChatGPT To Transform The Experience Of Studying |url=https://www.forbes.com/sites/rayravaglia/2023/08/10/quizlet-embraces-ai-and-chatgpt-to-transform-the-experience-of-studying/?sh=407f79095b12 |work=Forbes |access-date=10 August 2023 |date=10 August 2023}}{{cite web |last1=Ortiz |first1=Sabrina |title=Quizlet launches four generative AI-powered tools to simplify studying |url=https://www.zdnet.com/article/quizlet-launches-four-generative-ai-powered-tools-to-simplify-studying/ |website=ZDNET |access-date=10 August 2023 |date=8 August 2023}}

In July 2024, Kurt Beidler, the former co-CEO of Zwift, joined Quizlet as the new CEO.{{cite web |title=Kurt Beidler Appointed as Quizlet's New CEO to Drive Global Growth |url=https://www.techedgeai.com/kurt-beidler-appointed-as-quizlets-new-ceo-to-drive-global-growth/ |website=TechEdge AI |access-date=24 July 2024 |date=23 July 2024}}{{cite web |last1=Anderson |first1=Ted |title=Daily Digest: Deutsche Bank looks to hire in San Francisco; Oakland Ballers fire coach |url=https://www.bizjournals.com/sanfrancisco/news/2024/07/22/sfbt-digest-monday-ballers-deutsche-bank-sf.html |website=San Francisco Business Times |access-date=25 July 2024 |date=22 July 2024}}