R6 (cigarette)
{{Short description|German cigarette brand}}
{{Advert|date=April 2022}}
{{infobox brand
| name=R6
| logo= R6 cigarettes logo.png
| image=
| caption=
| type= Cigarette
| currentowner= Reemtsma, a subsidiary of Imperial Tobacco
| producedby= Reemtsma, a subsidiary of Imperial Tobacco
| origin= Weimar Republic
| introduced= {{start date and age|1921}}
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline=
| website=
| footnotes = Carcinogenicity: IARC group 1
}}
R6 is a German brand of cigarettes, currently owned and manufactured by Reemtsma, a subsidiary of Imperial Brands.
History
Hans Domizlaff developed the brands, R6 (launched in 1921) and Ernte 23.{{cite web|url=http://www.reemtsma.com/fileadmin/pdf/1_Unternehmen/Reemtsma_Unternehmensgeschichte.pdf|archive-url=https://web.archive.org/web/20060517061040/http://www.reemtsma.com/fileadmin/pdf/1_Unternehmen/Reemtsma_Unternehmensgeschichte.pdf|url-status=dead|archive-date=17 May 2006|title=Unternehmensgeschichte|website=Reemtsma.com|accessdate=20 January 2018}} The filterless R6 variant was taken off the market for a short period of time, but was re-introduced in 1932.{{cite web|url=http://www.fotoarchiv-reemtsma.de/Themen/07_Werbung/index.html|title=Museum der Arbeit|website=Fotoarchiv-reemtsma.de|accessdate=20 January 2018}}
In 1949, R6 cigarettes were once again taken off the market and only returned in the late 1969 after an absence of over 20 years.{{cite web|url=http://www.zeit.de/1969/09/r6-alt-neu-am-neuesten|title=R6: alt, neu, am neuesten|date=28 February 1969|website=Zeit.de|accessdate=20 January 2018}}{{cite web|url=http://dhmd.de/emuseum/eMuseumPlus?service=ExternalInterface&module=collection&objectId=36403&viewType=detailView|title=Deutsches Hygiene Museum Dresden: Sammlung Online - Zigaretten REEMTSMA SORTE R6|website=Dhmd.de|accessdate=20 January 2018}} R6 is available as a filter cigarette in King size and 100 mm format.
Marketing
File:R6 Aromatisch Mild (Full flavour).png
From 1932 until 1939, Reemtsma created various advertisement posters for the time-consuming reintroduction campaign of the R6 brand, which was temporarily taken off the market. 54 consecutive ads explained in detail the route of the tobacco from sowing to the finished cigarette. The original photos from the cultivation countries and from the production in Bahrenfeld guaranteed the noble origin of the Oriental tobaccos and the careful handling of the valuable natural product. In high circulation, the series was also distributed as an informational brochure on the fermentation. A later campaign for the R6 used the prestige as the "most modern cigarettes factory in the world" (Berliner Illustrirte Zeitung 1930) and proved it with pictures from the factory and technical details. Also in 1932, Reemtsma settled a collection of R6 image checks to collect. A complete set of these image checks were given to collectors, and the images were glued into albums. These albums had a wide range of topics, for example the 1932 Summer Olympics and the 1936 Summer Olympics, as well as German fairy tales and Gothic paintings.
From 1933 to 1941, there was also a picture series on Nazi topics as the "Battle For The Third Reich" and the "Raubstaat England".{{cite web|url=http://www.bayerische-landesbibliothek-online.de/oktoberfest-salem|title=Die Salem-Schau auf dem Münchener Oktoberfest 1933|website=Bayerische-landesbibliothek-online.de|accessdate=20 January 2018}}{{cite web|url=http://www.eischwieleplatt.de/woerter/z.html|title=Eischwiele Platt - Wörterbuch der Eschweiler Mundart - Z|website=Eischwieleplatt.de|accessdate=20 January 2018}}
In the 1970s and 1980s, Reemtsma also made various advertising posters to promote R6.{{cite web|url=http://www.vongestern.com/2012/10/werbung-des-tages-r6-1977.html|title=Werbung des Tages: R6 (1977)|website=Vongestern.com|accessdate=20 January 2018}}{{cite web|url=https://www.deutsche-digitale-bibliothek.de/item/T6W5XMRAULY6ZV4SIAGMAEALBXYJXBXN|title=Bestellschein für "R6"-Zigaretten - Deutsche Digitale Bibliothek|website=Deutsche-digitale-bibliothek.de|accessdate=20 January 2018}}{{cite web|url=https://www.deutsche-digitale-bibliothek.de/item/2QBXWB4R2WPZY2CCXEZFK2DETUEEG7PI|title=Werbeaufsteller für "R6"-Zigaretten, Frau - Deutsche Digitale Bibliothek|website=Deutsche-digitale-bibliothek.de|accessdate=20 January 2018}}{{cite web|url=https://www.deutsche-digitale-bibliothek.de/item/3VUHM2OR3SENWVWASZZ3C67FFRKXGQFL|title=Werbeschild für "R6"-Zigaretten - Deutsche Digitale Bibliothek|website=Deutsche-digitale-bibliothek.de|accessdate=20 January 2018}}{{cite web|url=https://www.ebay.de/itm/R6-Zigaretten-Werbung-Reklame-RARE-RAR-Ausleger-zum-Kleben-2-3-/292189683572|title=R6 Zigaretten Werbung Reklame RARE RAR Ausleger zum Kleben 2/3 - eBay|website=eBay|accessdate=20 January 2018}}{{cite web|url=http://raucherclub.info/rauchende_frauen.html|title=Rauchende Frauen, Zigaretten Ladies, Lifestyle|website=Raucherclub.info|accessdate=20 January 2018}}{{cite web|url=https://poster-gallery.com/de/shop/cat/zigaretten/5?show=40|title=Poster Shop|website=poster-gallery.com|accessdate=20 January 2018}}{{cite web|url=https://www.pinterest.de/pin/518054763376118969/|title=Zigarettenwerbung|website=Pinterest|accessdate=20 January 2018}}
Markets
R6 is mainly sold in Germany, but is also available in other places including Switzerland, Austria, Italy, Greece and Argentina.{{cite web|url=http://www.cigarettespedia.com/index.php/BrandR6|title=BrandR6 - Cigarettes Pedia|website=Cigarettespedia.com|accessdate=20 January 2018}}{{cite web|url=http://www.zigsam.at/B_R6.htm|title=R6|website=Zigsam.at|accessdate=20 January 2018}}{{cite web|url=http://www.cigarety.by/brand.php?n=10&l=17&p=0&w=R6+|title=Brands|website=Cigarety.by|accessdate=20 January 2018}}
Products
- R6
Below are all the current brands of R6 cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.
| class="wikitable" style="font-size: 95%;text-align:center"
!Pack | Tar | Nicotine | Carbon monoxide |
| R6 | 4 mg | 0,4 mg | 4 mg |