REWE

{{Short description|German supermarket chain}}

{{about|the supermarket chain|the sacred Mapuchean altar|Rehue|other uses|Rewe (disambiguation)}}

{{Use dmy dates|date=February 2024}}

{{Infobox company

| image = Frankfurt, Rewe (Alexander Kern) supermarket.jpg

| image_caption = A REWE supermarket in Frankfurt

}}

Rewe (stylized as REWE; {{IPA|de|ˈʁeːvə}}) is a supermarket chain in Germany and the main brand of Rewe Group headquartered in Cologne.{{Cite web |url=https://www.unternehmensregister.de/ |title=Unternehmensregister |publisher=Bundesanzeiger Verlag |date=1 March 2018}} The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften" (Audit union for Westkauf-Cooperatives). With about 3,300 stores, Rewe is the second largest food retailer in Germany behind EDEKA.

In 2011, the company started a delivery service with a test run in Frankfurt am Main, which was gradually expanded to locations throughout Germany. With this approach, Rewe was a pioneer in online grocery delivery within Germany. As of 2015, they have publicised plans for investing more heavily in their online presence.[http://retailanalysis.igd.com/Hub.aspx?id=23&tid=3&nid=14000 "Germany Update: Lidl's Growth Targets, Metro and REWE"], Retail Analysis, 19 June 2015. Accessed 7 June 2015.

Their own store brand products are branded "{{lang|de|ja!}}" (German for "yes", discounter price), "{{lang|de|REWE Beste Wahl}}" (German for "best choice, "normal" price), "{{lang|de|REWE Feine Welt}}" (German for "fine world", high price, special items), "REWE Bio" (Organic), "REWE Bio + vegan" (Organic and vegan),{{Cite web|url=https://www.rewe.de/marken/eigenmarken/bio/#vegan|title=REWE Bio : Vegan – besser Bio-zertifiziert|website=www.rewe.de|language=de|access-date=27 Oct 2021}} "REWE frei von" (German for "free of", allergen-free),{{cite web|access-date=13 Oct 2023|language=de|title=REWE frei von: Gluten- und laktosefreie Produkte|url=https://www.rewe.de/marken/eigenmarken/frei-von/|website=www.rewe.de}} "REWE Regional" and "REWE to go".{{Cite web|url=https://www.rewe.de/marken/eigenmarken/|title=Unsere REWE Eigenmarken|website=www.rewe.de|language=de|access-date=27 May 2019}}

The Bundesliga club 1. FC Köln is sponsored by Rewe on their jerseys until the end of the 2020–21 season.{{Cite web|last=|first=|date=|title=1. FC Köln {{!}} REWE|url=https://fc.de/de/fc-info/fans/rewe-fankurve/rewe/|url-status=live|archive-url=https://web.archive.org/web/20200929112815/https://fc.de/de/fc-info/fans/rewe-fankurve/rewe/|archive-date=29 September 2020|access-date=26 May 2019|website=fc.de (Memento from 29 September 2020 in Internet Archive)|language=de}}