Rachel Brathen

{{short description|Swedish author and yoga teacher}}

{{Use dmy dates|date=April 2025}}

{{Infobox person

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| birth_date = {{Birth date and age|1988|10|05|df=y}}

| birth_place = Sweden

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| occupation = Yoga teacher

| known_for = Yoga Girl

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| website = https://www.yogagirl.com/

}}

Rachel Brathen (born Rachel Bråthén, {{IPA|sv|ˈrɑ̌ːkɛl brɔˈteːn}}, 5 October 1988) is a Swedish yoga teacher, a pioneer of paddleboard yoga, and the founder of Island Yoga Aruba in the Caribbean. She is the author of the 2015 book Yoga Girl.

Biography

Rachel Brathen was born in Sweden on 5 October 1988. After graduating from secondary school, she went to Costa Rica to pursue yoga; she lived there for three years. She was one of the pioneers of stand-up paddleboard yoga; she started teaching it in 2009.{{cite news |last1=O'Riordan |first1=Alison |title=The beach bum yogi who is bending all of the rules |url=https://www.independent.ie/life/health-wellbeing/the-beach-bum-yogi-who-is-bending-all-of-the-rules-30582719.html |access-date=26 March 2022 |work=Irish Independent |date=12 September 2014}}

She is an internationally-known teacher of yoga as exercise{{cite news |last=Booth |first=Jessica |title=8 Yoga Tips I Learned From Taking Yoga Class With Yoga Girl, aka Rachel Brathen |url=https://www.bustle.com/articles/73625-8-yoga-tips-i-learned-from-taking-yoga-class-with-yoga-girl-aka-rachel-brathen |access-date=18 March 2017 |work=Bustle |date=14 April 2015}}{{cite news |last=Rudbäck |first=Johanna |title=Yoga girl: ingen har sett min riktiga yogaträning |language=Swedish |trans-title=Yoga girl: nobody has seen my real yoga training |url=http://rachelbrathen.com/press/svt-sport/ |access-date=3 July 2017 |work=SVT |date=14 February 2015}}{{cite news |last=Nilsson |first=Linda-Marie |title=Yoga Girl om spriten: Jag drack för att döva |language=Swedish |trans-title=Yoga Girl on spirits: I drank to shut it all out |url=http://www.expressen.se/noje/yoga-girl-om-spriten-jag-drack-for-att-dova/ |access-date=3 July 2017 |work=Expressen |date=16 October 2015}}{{cite news |last=Nestor |first=Linda |title=Rachel Brathen 'Yoga Girl' : Yoga är min krockkudde |language=Swedish |trans-title=Rachel Brathen 'Yoga Girl' : Yoga is my crockery |url=http://topphalsa.se/rachel-yoga-girl-brathen-yoga-ar-min-krockkudde/ |access-date=3 July 2017 |work=ToppHälsa |date=28 April 2017}}{{cite news |last=Hannum |first=Claire |title=These Photos Of 'Yoga Girl' Rachel Brathen Practicing While Pregnant Are Absolutely Gorgeous |url=http://www.self.com/story/rachel-brathen-practices-while-pregnant |access-date=18 March 2017 |work=SELF |date=13 October 2016}}

She is the author of the book Yoga Girl,{{cite news |last=Barnes |first=Zahra |title=Talking to Rachel Brathen, @yoga_girl, About Getting Political As A Wellness Guru |url=http://www.self.com/story/talking-to-rachel-brathen-yoga-girl-about-getting-political-as-a-wellness-guru |access-date=18 March 2017 |work=Self |date=22 July 2016}} which became a New York Times best-seller in 2015,{{Cite news |url=https://www.nytimes.com/books/best-sellers/2015/04/12/advice-how-to-and-miscellaneous/ |title=Books: Best Sellers: Advice, How-To & Miscellaneous |date=12 April 2015 |work=The New York Times |access-date=11 April 2017}} popularising the line "Yoga every damn day".

Brathen founded a yoga studio called Island Yoga Aruba{{cite news |url=https://www.womenshealthmag.com/fitness/g19995458/fitfluencer-yoga-girl-rachel-brathen/ |title='Yoga Girl' Rachel Brathen: 'A Fight With My Husband Changed My Entire Life' |date=30 January 2018 |work=Women's Health |access-date=25 June 2018}} as well as the yoga video service oneOeight{{cite news |last=Hurst |first=Samantha |title=International Yoga Teacher Rachel Brathen Captures Over $100,000 in 24 Hours on Kickstarter For New Online Platform "oneOeight" |url=https://www.crowdfundinsider.com/2015/09/74116-international-yoga-teacher-rachel-brathen-captures-over-100000-in-24-hours-on-kickstarter-for-new-online-platform-oneoeight/ |access-date=18 March 2017 |work=Crowdfund Insider |date=9 September 2015}} and the non-profit 109 World.{{cite news |last=Olya |first=Gabrielle |title=‘Yoga Girl’ Rachel Brathen Loves Practicing at 20 Weeks Pregnant: ‘It Keeps That Connection’ |url=http://people.com/bodies/yoga-girl-rachel-brathen-still-practicing-20-weeks-pregnant/ |access-date=18 March 2017 |work=People |date=12 October 2016}}

In 2017, Forbes named Brathen on its list of the most important social media influencers in the fitness category, noting that Brathen can command a $25,000 fee per Instagram post.{{Cite news |url=https://www.forbes.com/profile/rachel-brathen/?list=top-influencers-fitness |title=Rachel Brathen |work=Forbes |access-date=11 April 2017}} She is a certified yoga influencer, with a score of 98 from the influencer marketing software Klear. Brathen launched a podcast in March 2017,{{Cite news |url=http://rachelbrathen.com/new-podcast-from-the-heart/ |title=New Podcast! From the Heart – Rachel Brathen |date=31 March 2017 |work=Rachel Brathen |access-date=21 April 2017}} which reached the iTunes charts.

In 2019, she published an autobiography, To love and let go: a memoir of love, loss, and gratitude.{{cite book |last=Brathen |first=Rachel |title=To love and let go: a memoir of love, loss, and gratitude |publisher=Gallery Books |publication-place=New York |year=2019 |isbn=978-1-78325-367-8 |oclc=1111945119}}

Personal life

She and her husband Dennis lived on Aruba, where he administered her yoga business. They married in June 2014. They now live in Sweden,{{cite news |last=Tyzack |first=Anna |title=Bad girl to Yoga Girl: How life changed for Instagram yoga sensation Rachel Brathen |url=https://www.telegraph.co.uk/lifestyle/11757601/Bad-girl-to-Yoga-Girl-How-life-changed-for-Instagram-yoga-sensation-Rachel-Brathen.html |access-date=18 March 2017 |work=The Daily Telegraph |date=23 July 2015}} and have a daughter and a son.{{cite news |last=Prafder |first=Erika |url=http://www.yogajournal.com/lifestyle/yoga-of-childbirth-rachel-brathen-shares-baby-lea-lunas-birth-story |title=The Yoga of Childbirth: Rachel Brathen Shares Baby Lea Luna's Birth Story |date=9 May 2017 |work=Yoga Journal |access-date=15 May 2017}}

See also

References

{{reflist|30em}}