Radisson Red
{{Short description|International hotel chain}}
{{Infobox company
| name = Radisson Red
| type = Subsidiary
| founded = {{start date and age|2015}}
| logo = 100px
| location =
| industry = Hospitality, Hotels, Tourism
| parent = {{unbulleted list|Radisson Hotel Group|Choice Hotels}}
| homepage = {{URL|https://www.choicehotels.com/radisson-red}}
{{URL|https://www.radissonhotels.com/en-us/brand/radisson-red}}
| area_served = Worldwide
| locations = 21 (2024){{cite web | url=https://www.radissonhotels.com/en-us/brand/radisson-red/destination | title=Radisson Red Locations | publisher=Radisson Hotel Group|date=14 April 2024}}
}}
Radisson Red (stylized as Radisson RED) is an international chain of full service hotels operated by Radisson Hotel Group. It operates hotels in the United States and internationally. Radisson Red is an upscale hotel with emphasis on modern design and technology. As of 2019, the brand has twenty three hotels either in operation or under development.
History
File:The North Rotunda - geograph.org.uk - 5858496.jpg]]
Radisson Red was launched by Carlson Rezidor in 2015 along with the brand Quorvus Collection, the first brands launched by the company since 1987.{{Cite web|url=https://www.bizjournals.com/twincities/news/2014/02/18/carlson-launches-radisson-red-quorvus.html|title=Carlson launches two new hotel brands|website=www.bizjournals.com|access-date=2019-11-20}} Initial plans were to launch 60 Radisson Red hotels by 2020 with the first opening in Brussels, Belgium on April 18, 2016.{{Cite web|url=https://hospitality-on.com/en/worldwide-hospitality-awards/radisson-red/radisson-red|title=Radisson RED {{!}} Hospitality ON|website=hospitality-on.com|access-date=2019-11-20}}
The first Radisson Red in the United States opened in 2016 in Minneapolis, Minnesota{{Cite web|url=https://www.minneapolis.org/media/news-releases/radisson-red-minneapolis-opens-today/|title=Radisson RED Minneapolis Opens Today|date=2016-11-16|website=Meet Minneapolis|language=en|access-date=2019-11-20}} with a second U.S. location in Portland, Oregon (Radisson RED Portland Downtown; now operating as Hotel Vance, Portland, a Tribute Portfolio Hotel) in November 2018.{{Cite web|url=https://www.oregonlive.com/news/erry-2018/09/ef5684b5a38922/downtown-radisson-red-hotel-se.html|title=Downtown Radisson Red hotel sets November opening | last=Njus | first=Elliot| date=2018-09-18| website=oregonlive| language=en| access-date=2019-11-20}} It continued its expansion with a hotel in Campinas, Brazil in August 2017, Cape Town, South Africa in September 2017, and Glasgow, United Kingdom on April 30, 2018{{Cite web|url=https://www.scotsman.com/regions/glasgow-strathclyde/uk-s-first-radisson-red-hotel-opens-in-glasgow-1-4732653|title=UK's first Radisson RED hotel opens in Glasgow|website=www.scotsman.com|language=en|access-date=2019-11-20}} As of 2019, the brand had twenty three hotels either in operation or under development.{{cite news |last1=Caswell |first1=Mark |title=Radisson Red announces three new European properties |url=https://www.businesstraveller.com/business-travel/2019/09/22/radisson-red-announces-two-portuguese-properties/ |publisher=Business Traveller |date=22 September 2019}}
In early 2024, Radisson Red inaugurated its first property in Germany by rebranding and refurbishing a former Park Plaza in Berlin.[https://www.ahgz.de/hotellerie/news/neueroeffnung-radisson-red-debuettiert-in-berlin-311064 ahgz.de] (German) 24 January 2024
Concept
Radisson Red is targeted to guests with an "ageless millenial mindset", incorporating more art, music and fashion into its services and offerings with a focus on communal spaces such as the bars and lobbies, digital customer service, and bold color interiors.{{Cite web|url=https://www.hospitalitynet.org/news/4079334.html|title=Radisson Red is appealing to millenials by breaking the stuffy hotel stereotype|last=Net|first=Hospitality|website=Hospitality Net|language=en-us|access-date=2019-11-20}} It has its own branded restaurant, called OUIBAR,{{cite news|last1=Rayno|first1=Amelia|title=A sneak peek at Radisson Red's new OuiBar + Ktchn|url=http://www.startribune.com/a-sneak-peek-at-radisson-red-s-new-ouibar-ktchn/399712431/|access-date=12 December 2016|work=Star Tribune|date=November 2, 2016}} and is marketed more at millennials.{{Cite news|url=https://www.wsj.com/articles/radisson-to-launch-hotel-for-millennials-1392767078|title=Radisson to Launch Hotel for Millennials|last=Karmin|first=Craig|date=2014-02-18|work=Wall Street Journal|access-date=2019-11-20|language=en-US|issn=0099-9660}} The brand's emphasis is on modern design, technology, and quick food service.{{cite news |last1=Rosenbloom |first1=Stephanie |title=Hotels for the Next Generation |url=https://www.nytimes.com/2015/03/22/travel/hotels-for-the-next-generation.html |work=The New York Times |date=17 March 2015}}
See also
References
{{reflist}}
External links
- {{official website}}
{{Radisson Hotel Group}}
{{Carlson}}
{{Hotel chains}}
Category:Hotels established in 2015