RadiumOne
{{Infobox company
| name = RadiumOne
| logo = FreshRadiumOne Logo.png
| logo_size = 200px
| type = Private
| foundation = September 2009
| location = San Francisco, California, US
| area_served = International
| industry = Online Advertising
| key_people = Gurbaksh Chahal (Founder)
Bill Lonergan (CEO)
| services = RTB online advertising
Mobile Analytics
Social Analytics
| num_employees =
| products = RadiumOne Sharing Analytics
RadiumOne Mobile Analytics
RadiumOne Smart Links
| homepage = {{url|http://www.radiumone.io}}
}}
RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.
History
The company was launched in 2009 by Gurbaksh Chahal as gWallet, a loyalty and rewards program.{{cite web|title=Gurbaksh Chahal turns RadiumOne to gold|url=http://www.sfgate.com/business/ontherecord/article/Gurbaksh-Chahal-turns-RadiumOne-to-gold-4010360.php|work=San Francisco Chronicle|date=5 November 2012|access-date=24 April 2014}} After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.Primack, Dan (April 25, 2014) [http://finance.fortune.cnn.com/2014/04/25/its-time-for-radiumone-to-fire-its-abusive-ceo/ “It's time for RadiumOne's abusive CEO to go.”] {{webarchive|url=https://web.archive.org/web/20140601064812/http://finance.fortune.cnn.com/2014/04/25/its-time-for-radiumone-to-fire-its-abusive-ceo/ |date=2014-06-01 }} CNNMoney. (Retrieved 4-25-2014.)Weissman, Jordan (April 25, 2014) [http://www.slate.com/blogs/moneybox/2014/04/24/radiumone_founder_pleads_guilty_to_domestic_abuse.html “Is It OK to Invest in a Company if Its CEO Beats Women?”] Slate. (Retrieved 4-25-2014.), He was fired{{cite web|last=Swisher|first=Kara|author-link=Kara Swisher|title=Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board|url=http://recode.net/2014/04/27/exclusive-ceo-gurbaskh-chahal-fired-by-radiumone-board/|work=Recode|date=27 April 2014|access-date=27 April 2014}} and immediately replaced by COO Bill Lonergan on April 27, 2014.{{cite web|last1=Lepitak|first1=Stephen|title=RadiumOne is 'bigger than one man' says its EMEA MD as company moves forward following Gurbaksh Chahal sacking|url=http://www.thedrum.com/news/2014/04/28/radiumone-bigger-one-man-says-its-emea-md-company-move-forward-following-gurbaksh|website=TheDrum|access-date=28 October 2016}}
RadiumOne utilizes data taken from social networking sites such as Twitter and Facebook and uses it to tailor online, video, social and mobile consumer advertising using real-time bidding.{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=https://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|access-date=24 April 2014}}{{cite web|title=Facebook adds another partner to FB Exchange: social ad network RadiumOne|date=29 November 2012|url=https://venturebeat.com/2012/11/29/facebook-adds-another-partner-to-fb-exchange-social-ad-network-radiumone/|access-date=24 April 2014}} The startup had initially raised $33.5 million from venture capital funds.{{cite web|last1=O'Reilly|first1=Lara|title=RadiumOne — the adtech company recently rumored to be 'struggling' — just raised $54 million|url=http://www.businessinsider.com/adtech-company-radiumone-raises-54-million-in-equity-and-debt-2015-6|website=Business Insider|access-date=28 October 2016}}{{cite news|last1=Levy|first1=Ari|last2=Johnson|first2=Cory|title=Guilty Plea Eight Months After Arrest Fells Startup CEO|url=https://www.bloomberg.com/news/articles/2014-04-30/guilty-plea-eight-months-after-arrest-fells-startup-ceo|newspaper=Bloomberg.com|date=30 April 2014|publisher=Bloomberg|access-date=28 October 2016}}
In June 2017, RhythmOne acquired the assets of data-driven marketing platform RadiumOne for US$22m.{{Cite news|url=https://www.cmo.com.au/article/621238/adtech-company-rhythmone-acquires-radiumone/|title=Adtech company RhythmOne acquires RadiumOne for US$22m|access-date=2018-06-13|language=en-au}}
References
{{Reflist|30em}}
Further reading
- {{cite web | last=Elder | first=Jeff | title=RadiumOne Worked to Save IPO Amid Scandal | website=The Wall Street Journal | date=September 9, 2015 | url=https://www.wsj.com/articles/radiumone-worked-to-save-ipo-amid-scandal-1441837667 | access-date=January 29, 2017}} {{subscription required}}
- {{cite web | last=Terdiman | first=Daniel | title=Exclusive: RadiumOne's very strange story just got stranger | website=CNET | date=May 8, 2014 | url=https://www.cnet.com/news/radiumones-very-strange-story-just-got-stranger/ | access-date=January 29, 2017}}
- {{cite web | last=McMahan | first=Ty | title=New Ad Network RadiumOne Aims To Tap Social 'Mega Trend' | website=The Wall Street Journal | date=October 18, 2010 | url=https://blogs.wsj.com/venturecapital/2010/10/18/new-ad-network-radiumone-aims-to-tap-social-mega-trend/ | access-date=January 29, 2017}} {{subscription required}}
External links
- {{official|http://www.radiumone.com}}
Category:Companies based in San Francisco
Category:Online advertising services and affiliate networks
Category:Digital marketing companies of the United States
Category:Marketing companies established in 2009
Category:2009 establishments in California
Category:Business services companies disestablished in 2017
Category:2017 disestablishments in California