Rain Effect

Details of Rain's comeback had been speculated about even before he was discharged from the military. Many articles predicted that Rain was signing with both Cube Entertainment (in Asia) and Roc Nation (Internationally).{{cite news| last=Choi| first=Eun HWa| title=Rain to Sign Exclusive Contract with Cube Entertainment| url=http://mwave.interest.me/enewsworld/en/article/37198/hong-seung-seong-announces-rain-will-be-joining-cube-entertainment| accessdate=December 30, 2013| newspaper=CJ E&M enewsWorld| date=May 28, 2013}} On September 17, it was officially announced that Rain had signed an exclusive deal with Cube DC.{{cite news| title=Rain formally signs an exclusive contract with Cube DC on the 16th | url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=117&aid=0002375890| accessdate=December 30, 2013| newspaper=CJ E&M enewsWorld| date=September 17, 2013}} With that announcement, Cube Entertainment confirmed a Zepp Tour in Japan and appearances at a MCM store opening in Singapore, Bazaar Men People of the Year ceremony in China and a fan meeting in South Korea.{{cite web|title=Rain-ing Supreme at MCM's Store Opening|url=http://blog.mcmworldwide.com/view/?page=1183|publisher=MCM Blog|accessdate=December 3, 2013|url-status=dead|archive-url=https://web.archive.org/web/20131214193657/http://blog.mcmworldwide.com/view/?page=1183|archive-date=December 14, 2013}}{{cite web|title=BAZAAR Men Style People of The Year Award Ceremony|url=http://www.rain-jihoon.com/n2/notice_view.php?page=1&No=450&bSeq=669|archive-url=https://web.archive.org/web/20131204201649/http://rain-jihoon.com/n2/notice_view.php?page=1&No=450&bSeq=669|url-status=dead|archive-date=December 4, 2013|publisher=Rain's official site|accessdate=December 3, 2013}} Rain delivered a special performance at the 2013 MAMA, where a trailer teasing an upcoming reality show and new album was revealed.{{cite web|title=[Eng trans] Rain at 2013 MAMA and filming "The Prince", in Asia al día Magazine|date=December 2013 |url=http://cloudusa.wordpress.com/2013/11/30/eng-trans-rain-at-2013-mama-and-filming-the-prince-in-asia-al-dia-magazine/|publisher=Cloud USA|accessdate=December 4, 2013}}{{cite web|title=Rain announces comeback + teases fans at the 2013 Mnet Asian Music Awards|url=http://www.newsen.com/news_view.php?uid=201311222305471210&search=title&searchstring=mama/|publisher=Newsen|accessdate=December 4, 2013}}

According to an official from Cube Entertainment, Rain Effect is mostly written and produced by Rain himself. Similarly to his previous albums, he will have many collaboration tracks with respected composers including Bae Jin-ryeol. As the album progressed, Rain had been very involved in the album's planning (clothes, choreography, music, etc.). In the statement, Cube stated that "He [Rain] is known to show enthusiasm for the job by presiding over meetings to provide his fans with the best-quality album possible."

After Rain's performance at the 2013 Mnet Asian Music Awards, a trailer aired with the date "2014.01.06" and the phrase "Rain will fall, again." In December, links on various digital music portals as well as South Korean and international music retails began open for album pre-orders.{{cite web|title=How Global Clouds Can Order 'Vol. 6 – Rain Effect' & Help Rain Comeback with a BANG in South Korea|date=December 28, 2013 |url=http://cloudusa.wordpress.com/2013/12/28/how-global-clouds-can-order-vol-6-rain-effect-help-rain-comeback-with-a-bang-in-south-korea/#more-91824|publisher=Cloud USA|accessdate=December 30, 2013}} On December 30, Rain released teaser on his official Twitter for both "30 Sexy"{{cite news |last=Hong |first=Grace Danbi |date=December 30, 2013 |title=Rain is 30 and Sexy in Album Teaser Photo |url=http://mwave.interest.me/enewsworld/en/article/54698/rain-is-30-and-sexy-in-album-teaser-photo |accessdate=December 30, 2013 |newspaper=CJ E&M enewsWorld}} and "La Song".{{cite news |last=Hong |first=Grace Danbi |date=December 30, 2013 |title=Rain Drops Teaser Photos for 'LA SONG' |url=http://mwave.interest.me/enewsworld/en/article/54725/rain-releases-teaser-photos |accessdate=December 30, 2013 |newspaper=CJ E&M enewsWorld}} The album was originally to be released on January 6, but due to his film schedule for The Prince, the date was pushed up to January 2.{{cite web|title=Rain Changes His Comeback Date, Releases "La Song" Video Teaser |date=December 31, 2013 |url=http://www.soompi.com/2013/12/30/rain-changes-his-comeback-date-releases-la-song-video-teaser/#.UsMWjrSxgVA|publisher=Soompi|accessdate=December 31, 2013}}

Rain Effect was released physically and digitally on January 2, 2014. The album peaked at number 1 on the Gaon Album Chart.{{cite web| url=http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T¤t_week=2¤t_year=2014&chart_Time=week| title=South Korean Gaon Chart: Album – December 29, 2013 to January 4, 2014| work=Gaon Chart| publisher=Korea Music Content Industry Association| date=January 9, 2014| accessdate=January 9, 2014| archive-url=https://web.archive.org/web/20140111035730/http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T¤t_week=2¤t_year=2014&chart_Time=week| archive-date=January 11, 2014| url-status=dead}} On February 3, Cube DC announced that a special edition of the album would be release, digitally on February 7 and physically on February 11, with a new song titled "I Love You", a 64-page booklet and a 36-page notebook with Rain's personal stories.{{cite web| last=Kim| first=Jessica| title=Rain to Release Repackaged Album on Friday| url=http://www.tenasia.com/archives/76913| accessdate=February 6, 2014| date=February 4, 2014}} On June 6, 2014, to celebrate the birthday of her labelmate Hyuna, he released "Where You Going Oppa?" as the fourth single from the album and first from the special album "Colour Me Red", released in October 2014.

The single "30 Sexy" was unveiled on December 30, 2013, the same day he released image teasers for it.{{cite web| url=https://www.youtube.com/watch?v=VDcE9Le7xWE| title=RAIN(비) _ 30SEXY _Teaser| format=YouTube| author=Loenent| website=YouTube| date=December 30, 2013}} Being one of the two title tracks, "30 Sexy" is said to be similar to "Ways to Avoid the Sun"{{cite web|title=비, 새 타이틀곡 콘셉트 공개…제 2의 '태양을 피하는 방법'|url=http://news.nate.com/view/20131211n28175/|publisher=TV Report|accessdate=December 30, 2013}} and will showcase his vocals as well as "sexy and mature charms".{{cite web|title=Rain and TVXQ Make Long-Awaited Return with January 6 Comebacks |date=December 26, 2013 |url=http://www.soompi.com/2013/12/25/rain-and-tvxq-make-long-awaited-return-with-january-6-comebacks/#.UsIUKLSxgVA|publisher=Soompi|accessdate=December 30, 2013}}{{cite web|title=[Updated] Rain puts fans on the edge of excitement with his first comeback teaser image

|url=http://www.allkpop.com/article/2013/12/rain-puts-fans-on-the-edge-of-excitement-with-his-first-comeback-teaser-image#axzz2oFep5xgb/|publisher=Allkpop|accessdate=December 30, 2013}} On New Year's Day, Loen Entertainment released the official video directed by direction team The Lumpens whom directed for Cho Yong Pil's "Bounce", the same day as the "La Song" video.{{cite web| url=https://www.youtube.com/watch?v=DIDYpFGDBDI| title=Rain(비) – 30 Sexy MV | format=YouTube| author=Loenent| website=YouTube | date=January 1, 2014}} The video is performance-based using 3D designs and light and visual effects to illustrate the choreography done by in both group and solo performance shots. The song peaked at number 8 on the K-pop Hot 100{{cite magazine| title=Korea K-Pop Hot 100, Week of 18 January, 2014| url=http://www.billboard.com/charts/2014-01-18/k-pop-hot-100| magazine=Billboard| accessdate=January 9, 2014}} and number 12 on Gaon. The song won first place on Mnet's M Countdown on January 9.{{cite news| title=비, '엠카' 컴백하자마자 1위 "감사하고 지켜봐달라" ("Rain Wins the First Prize as Soon as He Comes Back to the Music Scene"")| url=http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=106&oid=109&aid=0002690483| accessdate=January 9, 2014| newspaper=OSEN| date=January 10, 2014|language=ko}}

A music video teaser for the second single "La Song" was unveiled on December 30, 2013.{{cite web| url=https://www.youtube.com/watch?v=7hhLlUUyPvk| title=RAIN(비) _ LA SONG _Teaser| format=YouTube| author=Loenent| website=YouTube| date=December 30, 2013}} "La Song" has described as "a fusion of old school hip hop, electronica, rock and funk music". Along with the official video for "30 Sexy", Loen Entertainment released the official video for "La Song," also directed by The Lumpens.{{cite web| url=https://www.youtube.com/watch?v=ki00FJhmP9s| title=Rain(비) – La Song MV | format=YouTube| author=Loenent| website=YouTube | date=January 1, 2014}} The video showcases Rain in a multicultural, bohemian world dancing with various groups of people. The song peaked at number 8 on Gaon and number 6 on the K-pop Hot 100.{{cite web| url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_week=05¤t_year=2014&chart_Time=week| title=South Korean Gaon Chart: Overall singles – January 19, 2014 to January 25, 2014| work=Gaon Chart| publisher=Korea Music Content Industry Association| date=January 30, 2014| accessdate=January 30, 2014}}{{cite magazine |title=Korea K-Pop Hot 100, Week of 18 January, 2014 |url=http://www.billboard.com/charts/2014-01-25/k-pop-hot-100 |magazine=Billboard |accessdate=January 16, 2014}} It won first place on KBS's Music Bank on January 10. Upon the reveal of the album's special edition, it was announced that "I Love You" would serve as the promotional single. A music video for the song was released on February 7.{{cite web| url=https://www.youtube.com/watch?v=wz295cTdT8w| title=RAIN(비) _ I LOVE YOU(사랑해) | format=YouTube| author=Loenent| website=YouTube | date=February 7, 2014}}

Rain began promoting the album with an interview and performances of "La Song" and "Marilyn Monroe" on The Cultwo Show on SBS Power FM.{{cite web| url=http://vimeo.com/83217056| title=Rain (Bi)비 Visible Radio 140102 Rain @ SBS Power FM 두시탈출 컬투쇼Cultwo Show_Full(53mins))| format=Vimeo| author=Scorpiola| date=January 2, 2014}} Rain began promoting his comeback album on various music programs, starting on the January 9, 2014, broadcast of Mnet's M Countdown.{{cite web| url=https://www.youtube.com/watch?v=ONy3LrdPIIc| title=비_30 Sexy (30 Sexy by Rain of M COUNTDOWN 2014.1.16)| format=YouTube| author=Mnet| website=YouTube| date=January 16, 2014}} This was followed by performances on KBS's Music Bank,{{cite web| url=https://www.youtube.com/watch?v=xX3mfJAnEqk| title=140103 Rain Comeback NEXT WEEK | format=Youtube| author=Net Bestiz| website=YouTube | date=January 3, 2014}} MBC's Music Core,{{cite web| url=http://www.dailymotion.com/video/x197ngv_mbc-140104-music-core-rain-come-back-preview_music#from=embediframe| title= [MBC]140104 Music Core – Rain Come Back Preview | format=Dailmotion| author=Ratoka| date=January 3, 2014}}{{cite web| url=https://www.youtube.com/watch?v=LG_lkPwYZ64| title=[HOT] Comeback Stage, Rain – 30 SEXY, 비 – 써리섹시, Show Music core 20140111 | format=Youtube| author=MBC Kpop| website=YouTube | date=January 11, 2014}}{{cite web| url=https://www.youtube.com/watch?v=JJFyssMeGb8| title=[HOT] Comeback Stage, Rain – LA SONG, 비 – 라송, Show Music core 20140111 | format=Youtube| author=MBC Kpop| website=YouTube | date=January 11, 2014}} SBS's Inkigayo{{cite web| url=https://www.youtube.com/watch?v=zx0_XLqNGZM| title=[비 Rain] – INTRO + 30 SEXY @인기가요 Inkigayo 140112 | format=Youtube| author=SBSMusic1| website=YouTube | date=January 12, 2014}}{{cite web| url=https://www.youtube.com/watch?v=Uxz8pgLex7A| title=[비 Rain] – LA SONG @인기가요 Inkigayo 140112 | format=Youtube| author=SBSMusic1| website=YouTube | date=January 12, 2014}}{{cite web|title=[ETA 1][previews] Rain coming back next week on Music Bank. (And Music Core.)|url=http://cloudusa.wordpress.com/2014/01/04/eta-1-previews-rain-coming-back-next-week-on-music-bank-and-music-core/|publisher=Cloud USA|accessdate=January 3, 2014}} and SBS MTV's The Show.{{cite web| url=https://www.youtube.com/watch?v=Hm1cJMtln90| title=Rain비 140114 The Show@La Song+30Sexy | format=Youtube| author=mazingga69| website=YouTube | date=January 16, 2014}} He performed a special stage at the Golden Disc Awards.{{cite web| url=https://www.youtube.com/watch?v=4w_KQPe02uc| title=[The 28th Golden Disk Awards] Rain(비) – 30 SEXY + LA SONG (골든디스크 시상식 28회 2부) | format=Youtube| author=GDA| website=YouTube | date=January 17, 2014}}

Along with music program performances, Rain held a musical showcase. Mnet began teasing the special by releasing two trailers leading up to the special.{{cite web| url=https://www.youtube.com/watch?v=Svv3tc2edhA| title=[레인이펙트] 컴백 스페셜 D-2 (Rain Effect – Comeback Special D-2)| format=Youtube| author=Mnet| website=YouTube| date=January 8, 2014}}{{cite web| url=https://www.youtube.com/watch?v=ulmNbPRbr9I| title=[레인이펙트] 컴백 스페셜 D-1 (Rain Effect – Comeback Special D-1)| format=Youtube| author=Mnet| website=YouTube| date=January 8, 2014}} He held the special comeback show at the CJ E&M Studio on January 8, 2014, where he performed his brand-new songs.{{cite web|title=Rain Invites 600 Fans to His Comeback Special Stage | date=January 9, 2014| url=http://www.soompi.com/2014/01/09/rain-invites-600-fans-to-his-comeback-special-stage/#.UtBEP7SxgVA| publisher=Soompi|accessdate=January 9, 2014}} The show was recorded in private, and aired through the cable channel Mnet on January 9. On KBS's You Hee-yeol's Sketchbook, Rain performed "30 Sexy" and "La Song", alongside his previous hits "It's Raining", "Rainism" and "How to Avoid the Sun".

{{track listing

| total_length = 31:13

| all_lyrics = Jung Ji-hoon

| headline = Rain Effect {{nobold|– Standard edition{{cite web| url=https://twitter.com/cubeunited/status/418270540223090688/photo/1| title=The Official Twitter of Cube Entertainment| date=January 2, 2014|language=ko}}}}

| title1 = Rain Effect

| note1 =

| lyrics1 =

| music1 = JR Groove, Jung Ji-hoon

| length1 = 0:35

| title2 = 30 Sexy

| note2 =

| lyrics2 =

| music2 = JR Groove, Jung Ji-hoon

| length2 = 3:35

| title3 = La Song

| note3 =

| lyrics3 =

| music3 = JR Groove, Jung Ji-hoon

| length3 = 3:11

| title4 = Oppa

| note4 = 어디 가요. 오빠; featuring Hyuna

| lyrics4 =

| music4 = JR Groove, Jung Ji-hoon

| length4 = 3:15

| title5 = Marilyn Monroe

| note5 = 마릴린 먼로

| lyrics5 =

| music5 = JR Groove, Jung Ji-hoon

| length5 = 3:40

| title6 = Baby

| note6 = 차에 타봐

| lyrics6 =

| music6 = JR Groove, Jung Ji-hoon, Jung Woo-young (Ai2P)

| length6 = 4:00

| title7 = Superman

| note7 =

| lyrics7 =

| music7 = JR Groove, Jung Ji-hoon, Hwang Hye-kyung

| length7 = 3:16

| title8 = Found Out

| note8 = 알아버렸어

| lyrics8 =

| music8 = JR Groove, Jung Ji-hoon

| length8 = 3:51

| title9 = Dear Mama Don't Cry

| note9 =

| lyrics9 =

| music9 = JR Groove, Jung Ji-hoon

| length9 = 3:36

| title10 = 30 Sexy

| note10 = East4A Deeptech Mix

| lyrics10 =

| music10 = JR Groove, Jung Ji-hoon

| length10 = 3:14

}}

{{track listing

| total_length = 35:20

| all_lyrics =

| headline = Rain Effect {{nobold|– Special edition{{cite web| url=https://twitter.com/cubeunited/status/430586329068355584| title=The Official Twitter of Cube Entertainment| date=February 6, 2014|language=ko}}}}

| title10 = I Love You

| note10 = 사랑해

| lyrics10 =

| music10 =

| length10 = 4:07

| title11 = 30 Sexy

| note11 = East4A Deeptech Mix

| lyrics11 =

| music11 = JR Groove, Jung Ji-hoon

| length11 = 3:14

}}

• Jung Ji-hoon – vocal, songwriter, producer, executive producer
• Bae Jin-ryeol (JR Groove) – producer
• Jung Wooyoung – producer
• Hwang Hye-kyung – producer

{{Reflist|2}}

• {{YouTube|id=DIDYpFGDBDI|title=30 Sexy (Music video)}}
• {{YouTube|id=ki00FJhmP9s|title=La Song (Music video)}}
• {{YouTube|id=VDcE9Le7xWE|title=30 Sexy (Music video teaser)}}
• {{YouTube|id=7hhLlUUyPvk|title=La Song (Music video teaser)}}

{{Rain}}

{{Authority control}}

{{DEFAULTSORT:Rain Effect}}

Category:Rain (entertainer) albums

Category:Cube Entertainment albums

Category:Kakao M albums

Category:2014 albums

Category:2010s Korean-language albums