Rax Roast Beef

Rax was originally known as "JAX Roast Beef", founded by Jack Roschman in 1967, in Springfield, Ohio. In 1969, Roschman sold the chain to General Foods, which then changed the name of the restaurants to "RIX Roast Beef". General Foods ran the chain until 1972, when most of the restaurants closed down. The remaining 10 units were franchised units owned by the Restaurant Administration Corporation (RAC), headed by J. Patrick Ross, a franchisee of multiple restaurant chains including Wendy's, Ponderosa Steak House, and Long John Silver's.

RAC purchased the remainder of RIX from General Foods, and returned the JAX name to the restaurants. RAC eventually decided to focus on the roast beef business, and began franchising the chain. The JAX restaurants were renamed Rax in 1977 to be more suitable for trademarking and franchising, with the first Rax-branded franchise restaurant opening in Columbus, Ohio. RAC was renamed Rax Systems Inc., then again to Rax Restaurants Inc. in 1982.{{cite web |title=The Evolution of Great Taste |website=Rax Restaurants |publisher=Carpediem Management Co. |date= |author= |url=http://www.rax-online.com/History.htm |url-status=dead |archive-url=https://web.archive.org/web/20060103185320/http://www.rax-online.com/History.htm |archive-date=2006-01-03}} By then, Rax had grown to over 221 restaurants in 25 states.{{cite book |title=Fast Food: Roadside Restaurants in the Automobile Age |last1=Jakle |first1=John A. |last2=Suclle |first2=Keith A. |name-list-style=amp |page=173 |year=1999 |isbn=9780801869204 |publisher=JHU Press |url=https://books.google.com/books?id=0nYcgnWKWXgC&q=rax+restaurants&pg=RA1-PA773}}

In 1981, the chain introduced baked potatoes and salad bars to its menu. By June 1984, the 300th location had opened, in Fort Wayne, Indiana.{{cite news |title=300th Rax opens here: A notch up on scale |newspaper=Fort Wayne News Sentinel |date=June 19, 1984 |last=Probber |first=Jonathan |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=FWNB&p_theme=newslibrary2&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0F88D2BFA8B9C87F&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Today was opening day for Fort Wayne-based Rax of Indiana's 22nd restaurant, at 5909 Covington Road. It's the third in this area, and the 300th for the franchisor, Rax Systems of Columbus, Ohio... The first salad bar in a fast service restaurant, according to fast food historians, and baked, topped potatoes, introduced in February 1981. Besides the salad bar (a large, horseshoe-shaped unit) and roast beef, Rax stores sell ham, turkey, fish, barbecued beef, and Philadelphia-style beef sandwiches. They also sell potato skins and soup.}} In 1988, the company decided to reduce the size of its money-losing salad and food bars to help reduce expenses and refocus on sandwiches.{{cite news |title=Rax Will Trim Its Salad Bars, Shareholders Told at Meeting |newspaper=Columbus Dispatch |date=November 23, 1988 |page=01F |last=Amatos |first=Christopher A. |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=CLDB&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=11B96013668A93C0&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=The regional restaurant chain will put more emphasis back on sandwiches and trim its salad bar offerings after discovering that its Lunch Bar and Dinner Bar are failing to bring in new business, President Larry Ritter told shareholders at the company's annual meeting yesterday. Ritter said new surveys show Rax lost some market share during the summer. More importantly, six of eight major chains that offer expanded salad bars also lost share, indicating consumers no longer see extensive salad bars as unique or innovative, Ritter said... Rax was one of the first chains in the country to offer salad bars with hot pasta and Mexican items. Its salad bar accounted for as much as 40 percent of sales in some stores, Ritter said.}}

File:RaxLancaster2006.jpg: This location was later featured on an episode of Pittsburgh Dad.Archived at [https://ghostarchive.org/varchive/youtube/20211205/E06ZpclNi50 Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20200229023833/https://www.youtube.com/watch?v=E06ZpclNi50 Wayback Machine]{{cbignore}}: {{cite web |title=Dad Drives Across the Country Just for RAX |website=YouTube |date=August 15, 2017 |url=https://www.youtube.com/watch?v=E06ZpclNi50}}{{cbignore}}]]

At its peak in the 1980s, the Rax chain had grown to 504 locations in 38 states along with an unknown number of restaurants in Guatemala.{{cite web |title=Franchising in Guatemala |last=De Urrutia |first=Raguel |publisher=U.S. & Foreign Commercial Service and U.S. Department of State |date=March 29, 2000 |via=Government of Canada |url=http://strategis.ic.gc.ca/epic/site/imr-ri3.nsf/fr/gr102544f.html |access-date=November 21, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080307144418/http://strategis.ic.gc.ca/epic/site/imr-ri3.nsf/fr/gr102544f.html |archive-date=2008-03-07}}

During the late 1980s, Rax began a series of almost continuous changes to its business model, diversifying its staple roast beef sandwich sales into a more eclectic menu. At various times Rax promoted baked potatoes, pizza, a dinner bar with pasta, Asian-themed food, a taco bar, an "endless" salad bar, and a dessert bar.{{cite news |title=Editorial: Rax Bids Downtown Farewell After 28 Years |newspaper=The Herald Bulletin |date=April 27, 2011 |author= |url=https://www.heraldbulletin.com/opinion/editorials/editorial-rax-bids-downtown-farewell-after-28-years/article_ab5f3dea-d77c-58c0-aee8-a27352b11ba3.html |access-date=February 27, 2012}} Rax also began to transform its restaurants from typical fast food restaurant architecture into designs containing wood elements and solaria, with the intention of becoming the "champagne of fast food". This transformation drove away its core working-class customers, obscured its staple sandwich business causing profits to plunge while other chains, such as Wendy's, took advantage of Rax's ideas and improved on them.

Compounding Rax's decline was a management buyout of the company in 1991 and numerous changes that occurred on the company board.{{cite web |title=Rax Tries to Rally |last=Bernstien |first=Charles |work=Restaurants & Institutions |date=February 1992 |url=http://www.highbeam.com/doc/1G1-12109989.html |access-date=July 6, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140714221816/http://www.highbeam.com/doc/1G1-12109989.html |archive-date=2014-07-14}} The company attempted to convert under-performing outlets by forming joint ventures with Miami Subs and Red Burrito{{cite web |title=Rax, Red Burrito Ink Deal to Expand Mexican Fast Feeder |last=Carlino |first=Bill |work=Nation's Restaurant News |date=May 25, 1992 |url=http://business.highbeam.com/409700/article-1G1-12270575/rax-red-burrito-ink-deal-expand-mexican-fast-feeder |access-date=July 6, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20130211095550/http://business.highbeam.com/409700/article-1G1-12270575/rax-red-burrito-ink-deal-expand-mexican-fast-feeder |archive-date=February 11, 2013}}{{cite news |title=Red Burrito Venture Lets Rax Widen Scope |newspaper=Columbus Dispatch |date=May 14, 1992 |page=01D |last=Amatos |first=Christopher A. |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=CLDB&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=10E0D3FF33DB5848&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Rax Restaurants Inc. became a partner yesterday with Carlos Garcia in his Red Burrito Mexican food company, with plans to convert some underperforming Rax locations to the new concept. Rax directors approved the agreement yesterday, said William Underhill, president and chief operating officer of the Dublin-based chain. Rax will provide marketing, purchasing and management support as well as locations. Garcia, who earlier this year opened the first Red Burrito in a converted Rax that he is leasing, will manage the company. |archive-date=January 13, 2017 |access-date=January 13, 2017 |archive-url=https://web.archive.org/web/20170113172348/http://nl.newsbank.com/nl-search/we/Archives?p_product=CLDB&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=10E0D3FF33DB5848&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-status=dead }} as they scaled back many of its stand-alone locations to its core markets, particularly in Ohio, Pennsylvania, and West Virginia.{{cite news |title=Miami Subs Planning For Growth Chain Converting Older Buildings, Signs Rax Deal |last=Kolody |first=Tracy |newspaper=Sun Sentinel |date=December 16, 1991 |url=https://www.sun-sentinel.com/1991/12/16/miami-subs-planning-for-growth-chain-converting-older-buildings-signs-rax-deal/ |access-date=January 10, 2024}}

By August 1992, the chain had faded into obscurity.{{cite web |title=The Reason This Fast Food Chain Was A Huge Failure |author=Schwartz, Ralph |publisher=Mashed |date=March 5, 2021 |url=https://www.mashed.com/348385/the-reason-this-fast-food-chain-was-a-huge-failure/ |access-date=April 21, 2021 |url-status=live |archive-url=https://web.archive.org/web/20210421154333/https://www.mashed.com/348385/the-reason-this-fast-food-chain-was-a-huge-failure/ |archive-date=April 21, 2021}} That same month, a new advertising campaign was formulated with Deutsch Inc. to create a new animated promotion named "Mr. Delicious", a sportcoat-wearing, briefcase-toting, bespectacled, middle-aged man who constantly overshared his personal life while expressing gratitude for Rax restaurants. The campaign was ostensibly intended to attract adult customers to a 'value' menu.{{cite news |title=THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; New Campaigns |last=Elliot |first=Stuart |newspaper=New York Times |date=August 24, 1992 |url=https://www.nytimes.com/1992/08/24/business/the-media-business-advertising-addenda-new-campaigns.html |access-date=February 25, 2012}}{{cite AV media |title=Mr. Delicious Promotional Video |date=August 14, 2011 |via=YouTube |url=https://www.youtube.com/watch?v=BmGbEfU35Qg |access-date=February 25, 2012 |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211221/BmGbEfU35Qg |archive-date=2021-12-21}}{{cbignore}} Despite the company's efforts to portray the Mr. D. campaign as successful, customers failed to respond. Three months after the arrival of Mr. Delicious, Rax Restaurants Inc. filed for bankruptcy.

File:Former Rax Vermilion.JPG, that had been repurposed as a sports bar]]

In 1994, Rax Restaurants Inc. merged with North Carolina–based Franchise Enterprises Inc, renaming the company Heartland Food Systems Inc., and becoming a Hardee's franchisee.{{cite web |title=Alliance with Rax boosts Hardee's to 4,112 units - Rax Restaurants Inc., Hardee's Food Systems Inc |last=Howard |first=Theresa |work=Nation's Restaurant News |date=May 2, 1994 |url=http://business.highbeam.com/409700/article-1G1-15189735/alliance-rax-boosts-hardee-4112-units |access-date=July 6, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140714215944/http://business.highbeam.com/409700/article-1G1-15189735/alliance-rax-boosts-hardee-4112-units |archive-date=July 14, 2014}} Heartland planned to convert all Rax restaurants into Hardee's by 1997.{{cite web |title=Heartland Food Systems to shed Rax Restaurants |last=Carlino |first=Bill |work=Nation's Restaurant News |date=March 6, 1995 |url=http://business.highbeam.com/409700/article-1G1-16647351/heartland-food-systems-shed-rax-restaurants |access-date=July 6, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140714200108/http://business.highbeam.com/409700/article-1G1-16647351/heartland-food-systems-shed-rax-restaurants |archive-date=July 14, 2014}} However, by 1996, the difficulty of converting Rax restaurants to Hardee's placed too much pressure on Heartland, and they were forced to once again file for Chapter 11 bankruptcy. As part of a turnaround plan, the company sold the Hardee's units it owned that were not originally Rax stores and changed the company's name back to Rax Restaurants Inc.{{cite web |title=Heartland Food returns to Rax roots - Heartland Food Systems Inc. repositions Rax Restaurants concept |last=Kapner |first=Suzanne |work=Nation's Restaurant News |date=February 12, 1996 |url=http://business.highbeam.com/409700/article-1G1-17995939/heartland-food-returns-rax-roots |access-date=July 6, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140714173040/http://business.highbeam.com/409700/article-1G1-17995939/heartland-food-returns-rax-roots |archive-date=July 14, 2014}}

By 1996, the chain had dropped to 150 franchises, with 450 locations.

The company was planning a revival for the Rax concept, including a new, simpler menu, a new store prototype, and a new logo and color scheme. However, in November 1996, Wendy's International made an offer to purchase 37 Rax restaurants, intending to convert most of them to Tim Hortons.{{cite news |url=https://apnews.com/article/56848601f3b11e5dce9645e57e22d060 |title=Rax to Sell 37 Restaurants to Wendy's |work=Associated Press |date=October 25, 1996 |archive-url=https://web.archive.org/web/20220809073358/https://apnews.com/article/56848601f3b11e5dce9645e57e22d060 |archive-date=2022-08-09 |url-status=dead}} This caused a change in strategy, and a buyer was sought for the remaining company-owned restaurants.{{cite news |title=Rax Name Appears Likely To Survive Transformation |last=Gebolys |first=Debbie |newspaper=The Columbus Dispatch |date=November 6, 1996 |url=http://libpub.dispatch.com/cgi-bin/documentv1?DBLIST=cd96&DOCNUM=25380 |access-date=September 1, 2006 |url-status=dead |archive-url=https://web.archive.org/web/20070926222048/http://libpub.dispatch.com/cgi-bin/documentv1?DBLIST=cd96&DOCNUM=25380 |archive-date=2007-09-26}}

In July 1997, the Rax brand was purchased by Cassady & Associates.{{cite news |title=Cassady seeks investors for Dalt's, Rax expansion |last=Ball |first=Brian R. |work=Columbus Business First |date=August 22, 1997 |url=https://www.bizjournals.com/columbus/stories/1997/08/25/story5.html |access-date=January 26, 2007 |archive-url=https://web.archive.org/web/20080305015404/https://www.bizjournals.com/columbus/stories/1997/08/25/story5.html |archive-date=2008-03-05 |url-status=live}}

By December 2005, the brand was owned by Carpediem Management Co., with 51 locations, of which 11 were company-owned and 40 were franchisee-owned.{{cite web |title=Rax Restaurant Locations |date=2005-12-30 |website=rax-online.com |publisher=Carpediem Management Co. |url=http://www.rax-online.com/raxlocations.htm |access-date=2022-08-11 |url-status=dead |archive-url=https://web.archive.org/web/20051230125116/http://www.rax-online.com/raxlocations.htm |archive-date=2005-12-30}} As other fast food chains added kids' meals, Rax created its mascot, Uncle Alligator, who featured in all the kids' meals and toys, always involving some sport or activity (e.g. skateboarding).{{cite web |title=Kids Pages |website=Rax Restaurants |publisher=Carpediem Management Co. |date= |author= |url=http://www.rax-online.com/Kids/KidsPages.htm |url-status=dead |archive-url=https://web.archive.org/web/20051230123237/http://www.rax-online.com/Kids/KidsPages.htm |archive-date=2005-12-30}} In 2006, 26 locations remained in Illinois, Indiana, Kentucky, Ohio, Pennsylvania, Virginia, and West Virginia.{{cite web |title=Restaurant Locations |website=Rax Restaurants |publisher=Carpediem Management Co. |date= |author= |url=http://www.rax-online.com/raxlocations.htm |url-status=dead |archive-url=https://web.archive.org/web/20060511062525/http://www.rax-online.com/raxlocations.htm |archive-date=2006-05-11}} In December 2007, Rich Donohue, a five-year franchise owner with a restaurant in Ironton, Ohio,{{cite news |title=Donohue buys Rax trademark |newspaper=Ironton Tribune |date=February 14, 2008 |author= |url=https://www.irontontribune.com/2008/02/14/donohue-buys-rax-trademark/ |archive-url=https://web.archive.org/web/20160625141046/https://www.irontontribune.com/2008/02/14/donohue-buys-rax-trademark/ |archive-date=2016-06-25 |url-status=live}} purchased the Rax trademark.{{cite news |title=Can Rax finally make a comeback? |work=Columbus Business First |date=March 16, 2009 |author= |url=https://www.bizjournals.com/columbus/stories/2009/03/16/story4.html |url-access=subscription |archive-url=https://web.archive.org/web/20090412205556/http://www.bizjournals.com/columbus/stories/2009/03/16/story4.html |archive-date=2009-04-12 |url-status=live}} The new company, From Rax to Rich's Inc., purchased the name to bypass licensing costs, and had plans to open more restaurants in Ohio and Kentucky.

The last Rax in Indiana closed in 2011.{{cite news |title=Downtown Rax closing |newspaper=Anderson Herald Bulletin |date=April 15, 2011 |last=Doyle |first=Abbey |url=https://www.heraldbulletin.com/news/local_news/downtown-rax-closing/article_aa025862-a580-5743-8c1e-1d095f15d561.html |archive-url=https://web.archive.org/web/20231117094114/https://www.heraldbulletin.com/news/local_news/downtown-rax-closing/article_aa025862-a580-5743-8c1e-1d095f15d561.html |archive-date=2023-11-17 |url-status=live}} By February 2015, 15 locations remained in Illinois, Kentucky, and Ohio, and West Virginia.{{cite web |title=Locations |website=Rax Roast Beef |publisher=From Rax to Rich's Inc. |date= |author= |url=http://raxroastbeef.com/locations.html |url-status=dead |archive-url=https://web.archive.org/web/20150217202223/http://raxroastbeef.com/locations.html |archive-date=2015-02-17}} The last Rax in West Virginia closed in 2016{{cite news |title=Former Rax closes: Owner cites loss of revenue, rising costs |newspaper=Parkersburg News and Sentinel |date=February 16, 2016 |last=Bevins |first=Evan |url=https://www.newsandsentinel.com/news/local-news/2016/02/former-rax-closes/ |archive-url=https://web.archive.org/web/20240523070147/https://www.newsandsentinel.com/news/local-news/2016/02/former-rax-closes/ |archive-date=2024-05-23 |url-status=live}} and the number of locations declined to eight by March 2016.{{cite web |title=Locations |website=Rax Roast Beef |publisher=From Rax to Rich's Inc. |date= |author= |url=http://raxroastbeef.com/locations.html |url-status=dead |archive-url=https://web.archive.org/web/20160329013920/http://raxroastbeef.com/locations.html |archive-date=2016-03-29}} Most of the remaining Rax locations are franchisee-owned, with the right to use the Rax name as long as the store is in operation.

By July 2018, there was a Rax franchise in West Union, Ohio, that had been cobranded with a pre-existing Long John Silver's restaurant in such a way in which that Rax logo cannot easily be seen from the road (or via Google Street View) unless a person knows what to look for;{{cite web |url=https://www.brokenchains.blog/2018/07/surf-and-turf.html |title=Surf and Turf |date=July 25, 2018 |website=Broken Chains}} however, this restaurant combination appeared to have disappeared by October 2020.{{cite web |url=https://brobible.com/culture/article/downfall-rax-roast-beef-empire/ |title=At One Point There Were Over 500 Rax Roast Beast Fast Food Locations But This TV Commercial Killed The Chain Forever |first=Cass |last=Anderson |date=October 9, 2020 |work=BroBibble}} There was a previous Long John Silver's/Rax combo in Georgetown, Ohio, that has since closed its doors.

A new Rax location opened in New Carlisle, Ohio in 2022.{{Cite news |title=Rax's return to Clark County a step in rebirth of roast beef chain |url=https://www.springfieldnewssun.com/news/raxs-return-to-clark-county-a-step-in-rebirth-of-roast-beef-chain/CK5YBUO3RFDXZEGU2RZXPWNNXE/ |access-date=2024-06-11 |newspaper=Springfield News-Sun |first=Sydney |last=Dawes |date=October 21, 2022}} As of December 2024, the company operates six locations: one in Illinois, one in Kentucky, and four in Ohio.{{According to whom?|date=December 2024|reason=Where is the "four" location in Ohio coming from? The "official website" claimed six location since 2016 while other citations claim 4-5 locations at the time of publication by the writer physically visiting those locations in Ohio.}}{{cite web |last=Newman |first=Jeremy |date=September 4, 2022 |url=https://www.sciotopost.com/only-a-handful-of-rax-restaurants-are-still-open-most-of-them-are-in-southern-ohio |access-date=May 13, 2024 |title=Only a Handful of Rax Restaurants are Still Open Most of them are in Southern Ohio |work=Scioto Post}}{{failed verification|date=December 2024|reason=Scioto Post only mentions a total of five locations.}}{{Citation needed|date=May 2024}}{{cite web | url=http://www.raxroastbeef.com/locations.html | title=Locations }}{{failed verification|date=September 2024|reason=The "official" Rax Roast Beef website (http://www.raxroastbeef.com/locations.html) claim 5 restaurant sites plus a "Coming soon" site in Ohio.}}{{Clarify|date=September 2024|reason=Different websites gave different numbers for the numbers of restaurants open in the state of Ohio while the "official website" (http://raxroastbeef.com/locations.html) gave the same number of five locations plus one under construction since 2016 when looking at Archive.org snapshots over the past decade. ( please see https://web.archive.org/web/20201101130257/http://raxroastbeef.com/locations.html and https://web.archive.org/web/20161028190340/http://raxroastbeef.com/locations.html for examples and compare with http://raxroastbeef.com/locations.html ) The "official website" also claims active restaurants in West Union and Georgetown while the WP article stated that both locations were closed by 2018.}}

While writing for website "Weird Marketing Tales" to point out the large number of fatal marketing mistakes made by Rax when they conducted their advertising campaigns that eventually doomed the company, the writer pointed out that even the current company's "official website" is unable to give the correct number of operating stores at the time of the article's publication in 2023.{{cite web |url=https://weirdmarketingtales.com/the-incredible-downfall-of-rax-roast-beef-in-1991-a-ghost-story/ |title=The Incredible Downfall of Rax Roast Beef in 1991 (A Ghost Story) |first=Brandon |last=Rollins |date=April 20, 2023 |website=Weird Marketing Tales |publisher=Pangea Marketing Agency}} Another writer also pointed out the incorrect number of operating restaurants still being displayed on the company's official website as recently as April 2024.{{cite web |url=https://dirtamericana.com/2024/04/rax-roast-beef-surviving-location/ |title=Rax Roast Beef: a peek inside one of the last locations of a once-mighty 80s chain. |date=April 17, 2024 |website=American Dirt}}

• "All the Right Stuff"{{cite news |title=Rax Restaurants plans more new items despite diversity of its extensive menu |last=Edwards |first=Joe |date=December 3, 1984 |work=Nation's Restaurant News |url=http://business.highbeam.com/409700/article-1G1-3549316/rax-restaurants-plans-more-new-items-despite-diversity |access-date=July 6, 2014 |url-status=dead |archive-url=https://archive.today/20140709095427/http://business.highbeam.com/409700/article-1G1-3549316/rax-restaurants-plans-more-new-items-despite-diversity |archive-date=2014-07-09 |quote=Rax Restaurants' ads use the phrase "All the Right Stuff"}}
• "Fast Food with Style."{{cite news |title=Step aside King Kong: Rax has brought a new ape to town |last=Alva |first=Marilyn |work=Nation's Restaurant News |date=February 1, 1988 |url=http://business.highbeam.com/409700/article-1G1-6342171/step-aside-king-kong-rax-has-brought-new-ape-town |access-date=July 6, 2014 |url-status=dead |archive-url=https://archive.today/20140709095420/http://business.highbeam.com/409700/article-1G1-6342171/step-aside-king-kong-rax-has-brought-new-ape-town |archive-date=2014-07-09 |quote=the 540-unit Columbus, Ohio-based chain with the advertising slogan "Fast Food with Style."}}
• "Gotta get back to Rax."
• "I'd Rather Rax, Wouldn't You?"{{cite web |title=Rax Roast Beef {{!}} I'd Rather Rax, Wouldn't You? |website=raxroastbeef.com |publisher=From Rax to Rich's Inc. |date=2010-10-14 |url=http://raxroastbeef.com/ |access-date=2022-08-11 |url-status=dead |archive-url=https://web.archive.org/web/20101014190806/http://raxroastbeef.com/ |archive-date=2010-10-14}}
• "You can eat here."{{cite news |title=Full-size Favorites 99¢ Value Menu |newspaper=Latrobe Bulletin |date=1992-08-26 |page=33 |location=Latrobe, Pennsylvania |via=Newspapers.com |url=https://www.newspapers.com/newspage/450101659/ |access-date=2022-08-11 |quote=You can eat here. (tag line on each coupon) |url-access=subscription}}

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Category:Beef

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