Ray Li

{{Infobox magazine

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| frequency = Monthly

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| category = Women's fashion magazine

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| publisher = China Light Industry Publishing Press
Rayli Magazine House

| founded = 1995

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| country = China

| based = Beijing

| language = Chinese

| website = [http://www.rayli.com.cn Ray Li]

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Ray Li ({{lang-zh|c=瑞丽|p=Ruìlí}}) is a monthly fashion magazine published in Beijing, China, with regional offices in Guangzhou and Shanghai, catering to affluent urban women in their twenties and thirties. The magazine is the Chinese version of the Japanese magazine with the same name.{{cite web|author1=Yang Feng|author2=Katherine Frith|title=The Growth of International Women’s Magazines in China and the Role of Transnational Advertising|url=http://aejmcmagazine.arizona.edu/Journal/Fall2008/FengFrith.pdf|work=Journal of Magazine & New Media Research.|accessdate=11 August 2015|date=Fall 2008}}

History and profile

Ray Li was established in 1995.{{cite web|title=Rayli Magazine House Beijing|url=http://www.fipp.com/membership/member/129259264|work=FIPP|accessdate=3 September 2014|url-status=dead|archiveurl=https://archive.today/20140903094441/http://www.fipp.com/membership/member/129259264|archivedate=3 September 2014}} The publishers are China Light

Industry Publishing Press and Rayli Magazine House.{{cite web|title=Top titles|url=http://www.mediaconv.com/pdf/102-105%20china_2011.pdf|work=Media Convergence Asia-Pacific|accessdate=12 August 2015}} The magazine is published on a monthly basis and has its headquarters in Beijing.{{cite web|title=Top 10 Most Popular Magazines in China|url=http://www.chinawhisper.com/top-10-most-popular-magazines-in-china/|work=China Whisper|accessdate=11 August 2015|date=21 July 2013}}

Most of the articles are from Japanese fashion magazines with local advertisement, selling mostly Western (some Korean and Japanese) merchandise. There are three versions of the magazine, each designed for specific age groups. One for women in their 20s, one for women in their 30s and a high fashion version. The magazine has sister brands in other fields.{{cite web|title=Rayli Fashion and Beauty (China)|url=http://www.fipp.com/membership/product/24113|work=FIPP|accessdate=3 September 2014|url-status=dead|archiveurl=https://archive.today/20140903094641/http://www.fipp.com/membership/product/24113|archivedate=3 September 2014}}

References

External links

[http://www.rayli.com.cn Official website]

Category:1995 establishments in China

Category:Fashion magazines published in China

Category:Chinese-language magazines

Category:Magazines established in 1995

Category:Magazines published in Beijing

Category:Monthly magazines published in China

Category:Women's fashion magazines

Category:Women's magazines published in China