ReFrame
{{Short description|American non-profit organisation}}
{{Infobox organization
| name = ReFrame
| image =
| logo = ReFrame logo.svg
| upright = 0.5
| formation = {{start date and age|2017|02|22}}
| type = Non-profit
| purpose = To celebrate and promote gender parity with greater inclusion of women in the media industry
| headquarters = 4221 Wilshire Boulevard
Los Angeles, California, U.S.
| services =
| founder = {{Unbulleted list|Women in Film and Television International|Sundance Institute}}
| location =
| leader_name =
| key_people =
| formerly = The Systemic Change Project
| footnotes =
| parent =
| divisions =
| subsid =
| homepage = {{URL|www.reframeproject.org}}
| image_size =
}}
ReFrame (also known as ReFrame Project; formerly known as the Systemic Change Project) is an American non-profit organization founded by Women in Film LA{{Cite web|url=https://www.peoplesworld.org/article/women-directors-of-hollywood-this-discrimination-is-real/|title=Women directors of Hollywood: 'This discrimination is real'|last=Robinson|first=Chauncey K.|date=2018-07-24|website=People's World|language=en-US|access-date=2020-04-29}} and the Sundance Institute together with over 50 leaders and influencers in Hollywood, with the goal of providing research, support, and a practical framework to its partner companies{{Cite web|url=https://www.reframeproject.org/partners|title=Partner Companies|date=|website=ReFrame|language=en-US|access-date=March 11, 2019}}{{Cite web|url=https://fortune.com/2017/02/26/oscars-2017-hollywood-sexist/|title=Here's Why Hollywood Is Still So Sexist|website=Fortune|language=en|access-date=2020-04-29}} to give them a way to "mitigate bias during the creative decision-making and hiring process, celebrate successes, and measure progress toward a more gender-representative industry on all levels".{{Cite web|url=https://deadline.com/2018/03/reframe-hollywood-hiring-plan-diversity-industry-leaders-1202312498/|title=ReFrame Initiative By WIF, Sundance, 50 Industry Leaders Sets Steps For More Inclusive Hollywood Hiring|last=Fleming|first=Mike Jr.|date=March 6, 2018|website=Deadline|language=en|access-date=March 12, 2019|archive-url=https://web.archive.org/web/20180614024239/https://deadline.com/2018/03/reframe-hollywood-hiring-plan-diversity-industry-leaders-1202312498/|archive-date=June 14, 2018|url-status=live}} Alison Emilio serves as the director.{{Cite news|last=Buckley|first=Cara|url=https://www.nytimes.com/2019/06/19/movies/inclusion-rider.html|title=Inclusion Rider? What Inclusion Rider?|date=2019-06-19|work=The New York Times|access-date=2020-04-11|language=en-US|issn=0362-4331|archive-url=https://web.archive.org/web/20191015155313/https://www.nytimes.com/2019/06/19/movies/inclusion-rider.html|archive-date=2019-10-15|url-status=live}}
History
The Systemic Change Project, a joint venture between Women in Film and the Sundance Institute, originated from a secret meeting of 44 Hollywood leaders to address the gender parity issue in the industry.{{Cite web|url=https://deadline.com/2015/12/gender-bias-hollywood-secret-meeting-of-industry-leader-1201648359/|title=Secret Meeting Of Hollywood Leaders Proposes "Gender Parity Stamp" Of Approval For TV, Movies|last=Robb|first=David|date=December 1, 2015|website=Deadline|language=en|access-date=March 12, 2019|archive-url=https://web.archive.org/web/20190611101519/https://deadline.com/2015/12/gender-bias-hollywood-secret-meeting-of-industry-leader-1201648359/|archive-date=June 11, 2019|url-status=live}} From the Systemic Change Project, ReFrame was founded by a group of ReFrame Ambassabors, active male and female leaders across the entertainment industry ranging from studio heads to guild representatives, ReFrame seeks to use a developed research-based action plan to promote gender parity, inclusivity, diversity, and increase the presence of women in the media industry.{{Cite web|url=https://www.hollywoodreporter.com/news/frame-campaign-will-tackle-gender-inequality-hollywood-977555|title=Paul Feig, Nina Jacobson and 50 A-Listers Reveal New Campaign to Tackle Hollywood Gender Inequality (Exclusive)|last=Sun|first=Rebecca|date=February 22, 2017|website=The Hollywood Reporter|language=en|access-date=March 12, 2019|archive-url=https://web.archive.org/web/20190322140220/https://www.hollywoodreporter.com/news/frame-campaign-will-tackle-gender-inequality-hollywood-977555|archive-date=March 22, 2019|url-status=live}}{{Cite web|url=https://www.sundance.org/blogs/news/2017-reframe-announcement|title=Women In Film, Sundance Institute and 50 Hollywood Leaders Launch ReFrame to Create Sustainable Gender Equity in Film and Television|author-link=Sundance Institute|date=February 22, 2017|website=www.sundance.org|language=English|access-date=March 12, 2019|archive-url=https://web.archive.org/web/20190214035817/https://www.sundance.org/blogs/news/2017-reframe-announcement|archive-date=February 14, 2019|url-status=live}}
Programs
= 14-Point Culture Change and Production Roadmap =
Building on existing diversity programs, the roadmap provides tools, training, and practices tailored to entertainment executives and creative teams to address the systemic barriers in the creative and financial aspects of the business.
= ReFrame Rise Directors Program =
Announced on June 12, 2019, the ReFrame Rise Directors Program will act like a mentorship program. It is an industry-wide two-year sponsorship that will identify promising female directors poised to lead studio features and TV projects, and provide them with endorsement and support. Those selected for ReFrame Rise will receive complimentary IMDbPro memberships, enabling them to discover and connect with potential key collaborators.{{Cite web|url=https://www.hollywoodreporter.com/news/reframe-launches-program-boost-careers-female-filmmakers-1217141|title=ReFrame Launches Program to Boost Careers of Experienced Female Filmmakers (Exclusive)|last=Sun|first=Rebecca|date=June 12, 2019|website=The Hollywood Reporter|language=en|archive-url=https://web.archive.org/web/20190612193910/https://www.hollywoodreporter.com/news/reframe-launches-program-boost-careers-female-filmmakers-1217141|archive-date=June 12, 2019|access-date=June 12, 2019|url-status=live}}{{Cite web|url=https://variety.com/2019/film/news/reframe-rise-sue-kroll-stephanie-allain-michael-de-luca-paul-feig-1203362344/|title=A-List Producers, Executives Pledge to Mentor Women Directors With ReFrame Rise (EXCLUSIVE)|last=Donnelly|first=Matt|date=2019-10-08|website=Variety|language=en|url-status=live|access-date=2019-11-10|archive-url=https://web.archive.org/web/20191023192641/https://variety.com/2019/film/news/reframe-rise-sue-kroll-stephanie-allain-michael-de-luca-paul-feig-1203362344/|archive-date=2019-10-23}}
= ReFrame Stamp =
{{Main|The ReFrame Stamp}}
The ReFrame Stamp is a distinction awarded to film and TV productions that satisfy predetermined criteria with a large number of women in key roles in front and behind the camera as actresses, members of the production, and department heads. Criteria for the award includes having a female protagonist with top billing, female characters with a lot of screen time, female directors and screenwriters with additional recognition towards women of color in main roles.{{Cite web|url=https://womenandhollywood.com/reframe-spotlights-gender-balanced-films-and-tv-with-new-stamp/|title=ReFrame Spotlights Gender-Balanced Films and TV with New Stamp|date=June 8, 2018|website=womenandhollywood.com|language=en-US|access-date=March 12, 2019|archive-url=https://web.archive.org/web/20190225114627/https://womenandhollywood.com/reframe-spotlights-gender-balanced-films-and-tv-with-new-stamp/|archive-date=February 25, 2019|url-status=live}} The stamp is awarded based on the number of points fulfilled by the aforementioned criteria. After a film or television program is awarded the stamp, a logo is added to the end credits.
See also
References
{{Reflist}}
External links
- {{Official website|https://www.reframeproject.org/}}
Category:Film organizations in the United States
Category:Feminism and the arts
Category:Non-profit organizations based in Los Angeles