Recombinant culture

Recombinant culture is when cultural productions such as television shows are rehashed in a series of sequels.{{Cite book|url=https://www.worldcat.org/oclc/70106785|title=The spectacle of accumulation : essays in culture, media, & politics|last=Sut|first=Jhally|date=2006|publisher=P. Lang|isbn=9780820479040|location=New York, N.Y.|pages=56|oclc=70106785}} The term was introduced by Todd Gitlin in 1983 to describe how in American television networks would create and promote sequels and spin-off over original shows, with "hits" being very rare and "a blatant imitation stands a good chance of getting bigger numbers than a show that stands on its own". The phenomenon has been attributed to advertising-supported media. Examples include the Superman series.{{Cite book|url=https://books.google.com/books?id=yYInVE6OLiQC&dq=recombinant+culture&pg=PA20|title=Demanding Respect: The Evolution of the American Comic Book|last=Lopes|first=Paul|date=2009-04-07|publisher=Temple University Press|isbn=9781592134441|language=en}} Positive examples of recombinant culture have included sampling in music.{{Cite web|url=http://journal.media-culture.org.au/0012/studies.php|title=M/C Journal|website=journal.media-culture.org.au|access-date=2017-12-21}}