Red or Dead
{{short description|Fashion designer and manufacturer}}
{{About||the 2013 novel|Red or Dead (novel)}}
{{Infobox company
| name = Red or Dead
| logo = Red or dead logo.png
| logo_size = 250px
| type = Private
| foundation = {{Start date and age|1982}}
| industry = Footwear
Optician
| brands = Specsavers
| parent = Pentland Group
| homepage = [http://www.redordead.com/ redordead.com]
}}
Red or Dead was a fashion designer and manufacturer, started in London in 1982 by married couple Gerardine Hemingway and Wayne Hemingway. They designed products such as shoes, spectacles, bags and watches.
History
In 1982, Wayne and Gerardine Hemingway opened a stall on Camden Market, London to sell items from their wardrobes.{{cite news| url=http://news.bbc.co.uk/1/hi/in_depth/uk/2000/newsmakers/2420509.stm | work=BBC News | author=Chris Jones | title=Wayne Hemingway: Earnest about design | date=8 November 2002 }} Within a year they had expanded to sixteen stalls of second-hand clothes, purchased from all over the world.[http://www.redordead.com/history History of Red or Dead] on official website The company's name (Red or Dead) refers both to an inversion of the Cold War slogan "Better dead than red", and to Wayne's indigenous Canadian ancestors.
The Hemingways began making and retailing their own designs. Red or Dead became popular with some young pop artists of the late 80's, including Kylie Minogue, Bros, Jason Donovan and Brother Beyond. Wayne Hemingway later explained their goal "to be the first designer company that sold to everyday people". London Fashion Week snubbed them at first on the grounds that designer fashion was meant to be elitist, but later relented, and Red or Dead won the British Fashion Council's Streetstyle Designer of the Year Award, from 1995 to 1997.
In 1995 they sold the brand to Stephen Hinchliffe's Facia Group.{{cite news| first=Patrick |last=Tooher | url=https://www.independent.co.uk/news/business/mr-hinchliffe-and-his-amazing-shopping-list-1322721.html | location=London | work=The Independent | date=7 January 1996 | title=Mr Hinchliffe and his amazing shopping list |access-date=21 August 2012}} Facia collapsed the next year, and receivers sold Red or Dead back to the Hemingways. At that time it was counted as "one of the UK's leading fashion chains", employing more than 100 people.{{cite news|title=Red or Dead and Sock Shop find buyers|url=https://www.independent.co.uk/news/business/red-or-dead-and-sock-shop-find-buyers-1337556.html|access-date=21 August 2012|newspaper=The Independent|date=17 June 1996|author=John Willcock|author2=Nic Cicutti}}
In 1998, Red or Dead was sold to the Pentland Group.{{Cite news |date=2006-06-19 |title=Wayne’s world of enterprise |work=Financial Times |url=https://www.ft.com/content/9284a6a8-ffb3-11da-93a0-0000779e2340 |access-date=2023-11-03}} Pentland Group's accounts for 2022 listed Red or Dead as a "hibernated business".{{cite web|url=https://find-and-update.company-information.service.gov.uk/company/11439197/filing-history|title=Pentland Group Limited filing history|website=Companies House|accessdate=25 August 2024}}
Red or Dead products
Red or Dead expanded its product base and, as of 2012, it included footwear, clothing, fashion handbags, optical frames, swimwear and "glorious gussets" hosiery. The brand was also being used on fragrance from The Perfume Shop and fashion versions of Raleigh bicycles.Product pages on official website. Retrieved 21 August 2012.
In the UK, Red or Dead's footwear range was exclusively sold through the Schuh chain of stores, but the brand is no longer listed by Schuh. It is not clear whether the range is currently available elsewhere.
References
{{Reflist}}
Further reading
- Tamsin Kingswell, "Red or Dead": The Good, the Bad and the Ugly, Thames & Hudson 1998, {{ISBN|978-0500018910}}
External links
- {{Official website|http://www.redordead.com}}
{{Authority control}}
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