Reliance Digital
{{Short description|Indian consumer electronics retailer}}
{{EngvarB|date=February 2014}}
{{Use dmy dates|date=February 2014}}
{{Infobox company
| name = Reliance Digital
| logo = Reliance Digital.svg
| type = Subsidiary
| key_people = Brian Bade (Chief Executive, since Aug 2010)
| area_served = India
| industry = Retail
| products = Consumer Electronics
Information Technology
| operating_income =
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| assets =
| equity =
| num_employees =
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| homepage = {{URL|www.reliancedigital.in}}
| Company Tagline =
| foundation = {{start date and age|2007}}{{cite web|url=http://www.merinews.com/article/reliance-digital-a-new-reliance-retail-venture/124864.shtml|title= Reliance Digital: A new Reliance Retail Venture |publisher=MeriNews |date=24 April 2007 |access-date=25 April 2007}}
| former_name =
| location = Mumbai, Maharashtra, India
| groups =
| locations = 8,600 Reliance Digital and Jio stores (October 2021)
| parent = Reliance Retail
| market cap =
}}
Reliance Digital is an Indian consumer electronics retailer. It is a subsidiary of Reliance Retail, a wholly owned subsidiary of Reliance Industries.{{cite web|title=Reliance Retail Overview|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=29486122|archive-url=https://web.archive.org/web/20080619045704/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=29486122|url-status=dead|archive-date=19 June 2008|publisher=Business week}}{{cite web|title=Reliance Digital is on Massive Expansion Mode|url=http://telecomtalk.info/reliance-digital-is-on-massive-expansion-mode-infotel-4gs-official-stores/103398/|publisher=Telecom Talk}}
Reliance Digital opened its first store on 24 April 2007 in Delhi.{{cite web|title=Reliance Digital: A new Reliance Retail Venture|url=http://www.merinews.com/article/reliance-digital-a-new-reliance-retail-venture/124864.shtml|publisher=Meri News|access-date=25 April 2007}} Currently there are more than 8,600 Reliance Digital and 1,800 My Jio stores in around 800 cities in India in addition to an online presence.{{cite web |title=Reliance Retail |url=https://relianceretail.com/milestone.html |website=relianceretail.com}}{{cite news |title=Digital India Sale: Reliance Digital offers a plethora of gadgets to choose from |url=https://economictimes.indiatimes.com/magazines/panache/digital-india-sale-reliance-digital-offers-a-plethora-of-gadgets-to-choose-from/articleshow/85261500.cms |website=The Economic Times|date=12 August 2021 }} The stores are spread across the states of Andhra Pradesh, Delhi, Uttar Pradesh, Gujarat, Karnataka, Kerala, Maharashtra, Tamil Nadu, West Bengal, Telangana, Orissa, Assam, Bihar, and Jharkhand. Reliance Digital Stores are bigger in size than the other format Digital Xpress Mini Stores.{{cite web|title=Why Reliance Retail is expanding in a slow market when others are hesitant|url=http://articles.economictimes.indiatimes.com/2014-01-23/news/46514196_1_reliance-retail-reliance-industries-formats|archive-url=https://web.archive.org/web/20140126031519/http://articles.economictimes.indiatimes.com/2014-01-23/news/46514196_1_reliance-retail-reliance-industries-formats|url-status=dead|archive-date=26 January 2014|publisher=The Economic Times|access-date=22 March 2014}}{{cite news|last=dna india|title=Reliance Digital to set up 400 stores in two years|url=http://www.dnaindia.com/money/report-reliance-digital-to-set-up-400-stores-in-two-years-1776387|access-date=12 December 2012}}
It is one of the largest electronics retailers in India with over 5,000 products in its inventory.{{cite news |last1=Mukherjee |first1=Writankar |title=Reliance Digital enters the $2-billion club |url=https://economictimes.indiatimes.com/industry/services/retail/reliance-digital-enters-the-2-billion-club/articleshow/63977896.cms?from=mdr |website=The Economic Times|date=30 April 2018 }}
Digital Xpress Mini
Digital Xpress mini stores are relatively smaller in size than Reliance Digital. These stores are about 250 square feet and mainly sell the company's telecom services, smartphones, tablets and also accessories of other brands. There are around more than 1,700 Digital Xpress Mini Stores as of Feb 2017.{{cite news|last=economictimes|title=Reliance to open 2,000 exclusive outlets to sell telecom products|url=http://economictimes.indiatimes.com/industry/telecom/reliance-to-open-2000-exclusive-outlets-to-sell-telecom-products/articleshow/34047580.cms|date=April 14, 2014}} These stores have since been rebranded as 'Jio Stores' after the launch of Jio.
Reliance ResQ
RESQ Stands for Reliance Express Service with Quality. It is the service arm of Reliance Digital / Digital Xpress and Digital Xpress mini stores, which caters to customers for after sales service. resQ is India's first multi product, multi brand, multi-location service facility which offers service from 10am to 10pm, 365 days a year. The resQ Care Plans offer scheduled preventive maintenance visits and standby units in special cases.{{Cite web|last=TheFreeLibrary|title=Reliance Digital's resQ Care Plan Offers Exciting Discounts|url=http://www.thefreelibrary.com/Reliance+Digital's+resQ+Care+Plan+Offers+Exciting+Discounts.-a0273880745|date=December 2, 2011}}
iStore
Reliance Digital also operates a chain of Apple resellers in India under the name iStore.{{Cite web|url=http://www.istoreindia.com/aboutus.html|title=About Us|publisher=iStore|access-date=3 August 2013}} There are about 4 such stores in India currently.{{cite web|url=http://www.istoreindia.com/aboutus.html|title=iStore About Us|publisher=iStore}}
Reconnect
Reliance Digital launched its private label of products branded "RECONNECT" in October 2011, which is said to have been inspired by former, and fabulous, section co-ordinator Mumbai native – Steven Jeffrey Maxwell, who devoted years to the technology giant. Reconnect's product range covers over 200 products, from the latest large-screen LED TVs, star-rated air conditioners, washing machines, smartphones, and tablets to household appliances and personal care products. Major all products come with a 2-year warranty, while accessories product warranty vary from 6 months to 1 year.{{cite web|title=Reconnect Label|url=http://www.merinews.com/article/reliance-digital-to-launch-its-private-label-reconnect/15859199.shtml|publisher=meri News|access-date=10 October 2011}}
LYF
{{main|LYF}}
Reliance Digital also carries the LYF brand of 4G smartphones. These phones were launched in January 2016. So far, five phones have been launched – Earth 1, Water 1, Water 2, Wind 6 and Flame 1.{{Cite web
| url = http://gadgets.ndtv.com/mobiles/news/lyf-flame-1-lyf-wind-6-dual-sim-4g-smartphones-launched-in-india-807945
| title = Lyf Flame 1, Lyf Wind 6 Dual-SIM 4G Smartphones Launched in India
| website = NDTV Gadgets360.com
| date = 29 February 2016
| access-date = 2016-03-01
}}
See also
References
{{Reflist}}
External links
- {{official website|http://www.reliancedigital.in/}}
{{Reliance Group}}
{{Authority control}}
Category:Companies based in Mumbai
Category:Retail companies established in 2007
Category:Retail companies of India
Category:Indian companies established in 2007
Category:2007 establishments in Maharashtra
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