Reloj
{{For|the Peso Pluma song|Éxodo}}
{{Use mdy dates|date=August 2022}}
{{Infobox song
| name = Reloj
| cover = Rauw Alejandro, Anuel AA -Reloj.jpeg
| alt =
| type = single
| artist = Rauw Alejandro and Anuel AA
| album = Afrodisíaco
| language = Spanish
| English_title = "Clock"
| released = {{Start date|2020|10|22}}
| recorded =
| studio =
| genre =
| length = {{duration|m=3|s=51}}
| label = {{flat list|
- Sony Latin
- Duars}}
| writer = * Raúl Alejandro Ocasio Ruiz "Rauw Alejandro"
- Jean Pierre Soto "Yampi"
- Luis Guillermo Marval Camero
- Ernesto Padilla "Nesty"
- Emmanuel Gazmey "Anuel AA"
- Héctor C. López "Caleb Calloway"
- Jorge E. Pizarro "Kenobi"
- José M. Collazo "Colla"
- Eric Pérez Rovira "Eric Duars"
| producer = * Caleb Calloway
- Nesty
| chronology = Rauw Alejandro
| prev_title = La Nota
| prev_year = 2020
| next_title = De Cora <3
| next_year = 2020
| misc = {{Extra chronology
| artist = Anuel AA
| type = single
| prev_title = Don Don
| prev_year = 2020
| title = Reloj
| year = 2020
| next_title = Lemonade (Latin Remix)
| next_year = 2020
}}
{{External music video|{{YouTube|-3HjrdC0dAk|"Reloj"}}}}
}}
"Reloj" ({{Translation|"Clock"}}) is a song recorded by Puerto Rican singer Rauw Alejandro and Puerto Rican rapper Anuel AA for Alejandro's debut studio album, Afrodisíaco (2020). It was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars, while the production was handled by Calloway and Nesty. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on October 22, 2020, as the fourth single from the album. A Spanish language melodic reggaeton song with urban rhythms, it is about the sexual desire the singers feel towards a girl, describing everything they would do to her if the clock had more hours.
"Reloj" received positive reviews from music critics, who complimented its rhythms. The track was nominated for Viral Anthem at the 2021 MTV Millennial Awards. It was commercially successful, reaching the top 10 in several Latin American countries, including Colombia and Mexico, and on Billboard{{'}}s Hot Latin Songs in the United States. The song has received several certifications, including double platinum in Spain. An accompanying music video, released simultaneously with the song, was directed by Gustavo Camacho. It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a strip club.
Background and release
Rauw Alejandro announced that he was working on his debut studio album Afrodisíaco in February 2020.{{cite news|url=https://billboard.com.ar/rauw-alejandro-anticipa-su-segundo-disco-con-un-nuevo-single-romantico-tattoo/|title=Rauw Alejandro anticipa su segundo disco con un nuevo single romántico: 'Tattoo'|work=Billboard Argentina|language=es|date=February 13, 2020|access-date=September 13, 2022|archive-date=September 13, 2022|archive-url=https://web.archive.org/web/20220913220524/https://billboard.com.ar/rauw-alejandro-anticipa-su-segundo-disco-con-un-nuevo-single-romantico-tattoo/|url-status=live}} After releasing several singles from the album,{{cite news|url=https://los40.com.pa/los40/2020/10/23/del40al1/1603485133_322359.html|title=Rauw Alejandro lanza 'Reloj' junto a Anuel AA|publisher=Los 40|last=Coca|first=Laura|language=es|date=October 23, 2020|access-date=October 28, 2022|archive-date=October 28, 2022|archive-url=https://web.archive.org/web/20221028161449/https://los40.com/los40/2020/10/23/musica/1603440494_503425.html|url-status=live}} he announced the release of a collaboration with Anuel AA and revealed the song's title as "Reloj" on Twitter on October 21, 2020: "🦊 x 👹 #Reloj tomorrow at 8PM ..."{{efn|Fox Face (🦊) and Japanese Ogre (👹) emojis represent Rauw Alejandro and Anuel AA, respectively.}}{{cite tweet|user=rauwalejandro|author=Rauw Alejandro|author-link=Rauw Alejandro|number=1319073697622347776|date=October 21, 2020|title=🦊 x 👹 #RELOJ mañana a las 8PM ...|language=es|url-status=live|archive-url=https://web.archive.org/web/20221028121800/https://twitter.com/rauwalejandro/status/1319073697622347776|archive-date=October 28, 2022|access-date=October 28, 2022}} Alejandro later explained to Idolator that he and Anuel AA were classmates in school and "childhood friends". He added: "The vibe at the studio was amazing, very easy to work with."{{cite news|url=https://www.idolator.com/7916145/interview-rauw-alejandro-talks-debut-album-afrodisiaco?view-all&chrome=1|title=Interview: Rauw Alejandro Talks Debut Album 'Afrodisíaco'|last=Wass|first=Mike|work=Idolator|access-date=October 28, 2022|date=November 18, 2020|archive-date=October 28, 2022|archive-url=https://archive.today/20221028181411/https://www.idolator.com/7916145/interview-rauw-alejandro-talks-debut-album-afrodisiaco?view-all&chrome=1|url-status=live}} On October 22, 2020, "Reloj" was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the fourth single from Afrodisíaco.{{cite web|url=https://open.spotify.com/album/56vYUqyoaBCrokFauIuXIk|title=Reloj - Single by Rauw Alejandro, Anuel AA|publisher=Spotify|access-date=October 28, 2022|archive-date=October 28, 2022|archive-url=https://archive.today/20221028203307/https://open.spotify.com/album/56vYUqyoaBCrokFauIuXIk|url-status=dead}}{{cite news|url=https://billboard.com.ar/rauw-alejandro-y-anuel-aa-unen-sus-voces-al-ritmo-de-reloj/|title=Rauw Alejandro y Anuel AA unen sus voces al ritmo de 'Reloj'|work=Billboard Argentina|language=es|date=October 23, 2020|access-date=October 28, 2022|archive-date=October 28, 2022|archive-url=https://web.archive.org/web/20221028161501/https://billboard.com.ar/rauw-alejandro-y-anuel-aa-unen-sus-voces-al-ritmo-de-reloj/|url-status=live}} It marked the third collaboration between Alejandro and Anuel AA, who had previously worked on "Elegí (Remix)" and "Fantasías (Remix)".
Music and lyrics
{{Listen
| filename = Rauw Alejandro - Reloj sample.ogg
| pos = left
| title = "Reloj"
| description = A 23-second sample of the chorus, which features urban rhythms.
| format = Ogg
}}
Musically, "Reloj" is a Spanish language melodic reggaeton song with urban rhythms,{{cite news|url=https://gaana.com/song/reloj-112|title=Reloj MP3 Song Download by Rauw Alejandro|publisher=Gaana|access-date=October 29, 2022|archive-date=October 29, 2022|archive-url=https://web.archive.org/web/20221029153628/https://gaana.com/song/reloj-112|url-status=live}}{{cite magazine|url=https://www.rollingstone.com/music/music-latin/rauw-alejandro-kali-uchis-reggaeton-1190717/|title=Rauw Alejandro Moves Beyond Reggaeton on 'Vice Versa'. Will Other Latin Stars Do the Same?|magazine=Rolling Stone|last=Leight|first=Elias|date=July 2, 2021|access-date=September 2, 2022|archive-date=September 2, 2022|archive-url=https://web.archive.org/web/20220902165826/https://www.rollingstone.com/music/music-latin/rauw-alejandro-kali-uchis-reggaeton-1190717/|url-status=live}}{{cite news|url=https://los40.com/los40/2020/10/23/musica/1603440494_503425.html|title=Ariana Grande, Karol G, Rauw Alejandro, Alizzz Y Amaia Protagonizan La Semana Con Sus Nuevas Canciones|publisher=Los 40|last=Coca|first=Laura|language=es|date=October 23, 2020|access-date=October 28, 2022|archive-date=October 28, 2022|archive-url=https://web.archive.org/web/20221028161449/https://los40.com/los40/2020/10/23/musica/1603440494_503425.html|url-status=live}} that "fuses the styles" of both artists to "present a totally different proposal".{{cite news|url=https://rpp.pe/musica/internacional/rauw-alejandro-y-anuel-aa-lanzan-el-tema-reloj-su-nueva-colaboracion-noticia-1300191?ref=rpp|title=Rauw Alejandro y Anuel AA lanzan el tema 'Reloj', su nueva colaboración|publisher=Radio Programas del Perú|language=es|date=October 28, 2020|access-date=October 28, 2022|archive-date=October 28, 2022|archive-url=https://web.archive.org/web/20221028161343/https://rpp.pe/musica/internacional/rauw-alejandro-y-anuel-aa-lanzan-el-tema-reloj-su-nueva-colaboracion-noticia-1300191?ref=rpp|url-status=live}} The song was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars. Its production was handled by Calloway and Nesty, and the track runs for a total of 3 minutes and 51 seconds. Lyrically, "Reloj" which translates to "Clock" in English, is about the sexual desire they feel towards a girl, describing everything they would do to her if the clock had more hours.{{cite news|url=https://los40.com/los40/2020/10/23/los40urban/1603450096_133976.html|title=Rauw Alejandro Y Anuel Aa Le Piden Más Horas Al 'Reloj': ¡Mira El Vídeo!|publisher=Los 40|language=es|last=Coca|first=Laura|date=October 23, 2020|access-date=October 29, 2022|archive-date=October 29, 2022|archive-url=https://web.archive.org/web/20221029155238/https://los40.com/los40/2020/10/23/los40urban/1603450096_133976.html|url-status=live}} The "sensual" lyrics include, "No hizo nada mal, pero quiere que la castigue / Gime como una muñequita de anime (Wah) / Como una serie pegá', viéndo me sigue (Wuh) / Y yo loco con verla mordiendo los cojine'" (She did nothing wrong, but she wants me to punish her / Moans like an anime doll (Wah) / Like a hit series, watches and follows me (Wuh) / And I'm crazy to see her biting the cushions).{{cite news|url=https://www.europafm.com/noticias/musica/rauw-alejandro-anuel-rodean-bailarinas-poledance-reloj-letra-cancion_202010265f96bafa24081b0001c7ddec.html|title=Rauw Alejandro y Anuel AA se rodean de bailarinas de pole-dance en 'Reloj'|publisher=Europa FM|date=October 26, 2020|access-date=October 29, 2022|archive-date=October 29, 2022|archive-url=https://web.archive.org/web/20221029162536/https://www.europafm.com/noticias/musica/rauw-alejandro-anuel-rodean-bailarinas-poledance-reloj-letra-cancion_202010265f96bafa24081b0001c7ddec.html|url-status=live}}
Critical reception
Laura Coca from Los 40 gave "Reloj" a positive review and labeled it "a song with the most mesmerizing urban rhythms", stating that Alejandro "never tires of throwing hits". In another article, she described the track as "a song of pure reggaeton rhythms to become the new vice of their millions of followers." In 2022, Fuse ranked it as Alejandro's third-top song.{{cite tweet|user=fusetv|author=Fuse|number=1480660385392996353|date=January 10, 2022|title=The King of Modern Reggaeton, @rauwalejandro, turns 29 today! We're celebrating with his top 5 songs, do you agree with our #1 pick? 👀|url-status=live|archive-url=https://web.archive.org/web/20220111172937/https://twitter.com/fusetv/status/1480660385392996353|archive-date=2022-01-11|access-date=January 11, 2022}} In the same year, Ernesto Lechner from Rolling Stone ranked the track as his 45th-best song.{{cite magazine|url=https://www.rollingstone.com/music/music-lists/the-50-best-rauw-alejandro-songs-1234621320/|title=The 50 Best Rauw Alejandro Songs|magazine=Rolling Stone|last=Lechner|first=Ernesto|date=November 8, 2022|access-date=November 11, 2022|archive-date=November 8, 2022|archive-url=https://web.archive.org/web/20221108152530/https://www.rollingstone.com/music/music-lists/the-50-best-rauw-alejandro-songs-1234621320/|url-status=live}}
=Accolades=
"Reloj" was nominated for Viral Anthem at the 2021 MTV Millennial Awards, but lost to "Pareja del Año" by Sebastián Yatra and Myke Towers.{{cite news|url=https://www.milenio.com/espectaculos/ganadores-mtv-miaw-2021-lista-completa-premiados-viral|title=MTV MIAW 2021; lista completa de ganadores a lo más viral|work=Milenio|access-date=December 16, 2021|url-status=live|archive-date=December 22, 2021|archive-url=https://web.archive.org/web/20211222113807/https://www.milenio.com/espectaculos/ganadores-mtv-miaw-2021-lista-completa-premiados-viral}}{{Cite news|url=https://www.unotv.com/entretenimiento/la-lista-completa-de-los-nominados-a-los-premios-mtv-miaw-2021/|title=La lista completa de los nominados a los Premios MTV MIAW 2021|publisher=UnoTV|language=es|date=June 7, 2021|access-date=June 8, 2021|archive-date=June 7, 2021|archive-url=https://web.archive.org/web/20210607210401/https://www.unotv.com/entretenimiento/la-lista-completa-de-los-nominados-a-los-premios-mtv-miaw-2021/|url-status=live}} "Reloj" was recognized as an award winning song at the 2023 BMI Latin Awards.{{cite web| url=https://www.bmi.com/award-shows/latin-2023/| title=2023 BMI Latin Award Winners| publisher=Broadcast Music Incorporated|access-date=April 1, 2023| archive-date=April 1, 2023| archive-url=https://web.archive.org/web/20230401201451/https://www.bmi.com/award-shows/latin-2023/| url-status=live}}
Commercial performance
"Reloj" debuted at number 26 on the US Billboard Hot Latin Songs chart on November 7, 2020, becoming Alejandro's 10th entry and Anuel AA's 65th. On May 1, 2021, the track reached its peak of number 10, giving Alejandro his fourth top-10 hit on the chart and Anuel AA's 22nd.{{cite magazine|url=https://www.billboard.com/charts/latin-songs/2020-11-07/|title=Billboard Hot Latin Songs|magazine=Billboard|access-date=November 1, 2022|archive-date=November 1, 2022|archive-url=https://web.archive.org/web/20221101085421/https://www.billboard.com/charts/latin-songs/2020-11-07/|url-status=live}}{{cite magazine|url=https://www.billboard.com/artist/anuel-aa/chart-history/htl/|title=Anuel AA Chart History (Hot Latin Songs)|magazine=Billboard|access-date=October 26, 2022}} The song also peaked at numbers 18, 11, and 8 on the Latin Airplay, Latin Rhythm Airplay, and Latin Digital Song Sales charts, respectively.{{cite magazine|url=https://www.billboard.com/artist/rauw-alejandro/chart-history/ldt/|title=Rauw Alejandro Chart History (Latin Digital Song Sales)|magazine=Billboard|access-date=September 6, 2022|archive-date=September 6, 2022|archive-url=https://web.archive.org/web/20220906141822/https://www.billboard.com/artist/rauw-alejandro/chart-history/ldt/|url-status=live}} In Spain's official weekly chart, the track debuted and peaked at number 11 on November 1, 2020. It was later certified double platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 80,000 units in the country. "Reloj" also reached the top 10 in Colombia, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, and Peru, as well as the top 20 in Argentina, Bolivia, Ecuador, Latin America, Paraguay, Puerto Rico, and Uruguay. In Mexico, the song was certified diamond + 4× platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 540,000 units.
Promotion
=Music video=
File:Reloj Music Video.jpg, depicting Alejandro flirting with a stripper in the strip club.]]
An accompanying music video was released simultaneously with the song. The visual was directed by Gustavo "Gus" Camacho, who had previously directed the video for Alejandro's singles "Fantasías" and "Tattoo (Remix)".{{cite news|url=https://www.primerahora.com/entretenimiento/musica/notas/rauw-alejandro-y-farruko-comparten-sus-fantasias/|title=Rauw Alejandro y Farruko comparten sus fantasías|work=Primera Hora|language=es|date=August 30, 2019|access-date=November 14, 2022|archive-date=November 14, 2022|archive-url=https://web.archive.org/web/20221114112459/https://www.primerahora.com/entretenimiento/musica/notas/rauw-alejandro-y-farruko-comparten-sus-fantasias/|url-status=live}}{{cite news|url=https://www.europafm.com/noticias/musica/camilo-rauw-alejandro-pasean-triciclo-miami-remix-tattoo-letra-cancion_202007105f084d2b8fbe650001b4277e.html|title=Camilo y Rauw Alejandro se pasean en triciclo por Miami en el remix de 'Tattoo'|publisher=Europa FM|date=July 10, 2020|access-date=October 23, 2022|archive-date=October 23, 2022|archive-url=https://web.archive.org/web/20221023174058/https://www.europafm.com/noticias/musica/camilo-rauw-alejandro-pasean-triciclo-miami-remix-tattoo-letra-cancion_202007105f084d2b8fbe650001b4277e.html|url-status=live}} It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a strip club, while multiple women in undergarment are dancing to the rhythm of it. In another scene, Alejandro and Anuel AA are shown singing the song in a dressing room.
=Live performances=
The song was included on the set list for Alejandro's the Vice Versa Tour.{{cite news|url=https://revistalugardeencuentro.com/2022/06/11/rauw-alejandro-se-sube-a-las-nubes-con-su-vice-versa-tour-en-fuengirola/|title=Rauw Alejandro se sube a las nubes con su 'Vice Versa Tour' en Fuengirola|work=Revista Lugar de Encuentro|language=es|date=June 11, 2022|access-date=August 15, 2022|archive-date=August 15, 2022|archive-url=https://web.archive.org/web/20220815195258/https://revistalugardeencuentro.com/2022/06/11/rauw-alejandro-se-sube-a-las-nubes-con-su-vice-versa-tour-en-fuengirola/|url-status=live}}
Track listing
Credits and personnel
Credits adapted from Tidal.{{cite web|url=https://tidal.com/track/159070322|title=Reloj / Rauw Alejandro, Anuel AA|publisher=Tidal|access-date=August 14, 2022}}
{{Div col}}
- Rauw Alejandro{{spaced en dash}} associated performer, composer, lyricist
- Anuel AA{{spaced en dash}} associated performer, composer, lyricist
- Jean Pierre Soto "Yampi"{{spaced en dash}} composer, lyricist
- Luis Guillermo Marval Camero{{spaced en dash}} composer, lyricist
- Ernesto Padilla "Nesty"{{spaced en dash}} composer, lyricist, producer
- Héctor C. López "Caleb Calloway"{{spaced en dash}} composer, lyricist, producer
- Jorge E. Pizarro "Kenobi"{{spaced en dash}} composer, lyricist, recording engineer
- José M. Collazo "Colla"{{spaced en dash}} composer, lyricist, mastering engineer, mixing engineer
- Eric Pérez Rovira "Eric Duars"{{spaced en dash}} composer, lyricist, executive producer
- Amber Rubi Urena{{spaced en dash}} A&R coordinator
- John Eddie Pérez{{spaced en dash}} A&R director
{{Div col end}}
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
=Monthly charts=
| class="wikitable plainrowheaders" style="text-align:center"
|+Monthly chart position for "Reloj" ! scope="col"| Chart (2020-2021) ! scope="col"| Peak |
| scope="row"| Paraguay (SGP){{cite web |title=Junio - Top #100 de canciones de SGP|url=https://www.sgp.com.py/listado/118/junio-top-100-de-canciones-de-sgp|publisher=SGP |access-date=October 29, 2022 |language=es |archive-date=October 29, 2022|archive-url=https://web.archive.org/web/20221029202105/https://www.sgp.com.py/listado/118/junio-top-100-de-canciones-de-sgp|url-status=live }}
| 23 |
|---|
{{col-2}}
=Year-end charts=
| class="wikitable sortable plainrowheaders" style="text-align:center"
|+ 2023 year-end chart performance for "Reloj" ! scope="col"| Chart (2023) ! scope="col"| Position |
| scope="row"| Peru Urbano (Monitor Latino){{cite web|url=http://charts.monitorlatino.com/top100/anual/2023/Peru/urbano|title=Chart Anual Monitor Latino 2023 – Peru Urbano|language=es|access-date=April 23, 2024|publisher=Monitor Latino}}
| 84 |
|---|
{{col-end}}
Certifications
{{Certification Table Top|caption=Certifications and sales for "Reloj"}}
{{Certification Table Entry|region=Brazil|type=single|artist=Rauw Alejandro & Anuel AA|title=Reloj|award=Gold|relyear=2020|certyear=2023|access-date=August 1, 2023}}
{{certification Table Entry|region=Colombia|award=Diamond|number=4|nosales=true|type=single|certref={{Cite web|url=https://archive.org/details/rauwalejandrocertificationcolombia|title=Rauw Alejandro receiving certifications in Colombia|publisher=Sony Music Latin|date=February 27, 2022|access-date=February 1, 2023}}|relyear=2020}}
{{Certification Table Entry|region=Mexico|type=single|artist=Rauw Alejandro & Anuel AA|title=Reloj|award=Diamond+Platinum|number=2|relyear=2020|relmonth=10|certyear=2024|access-date=October 1, 2024|refname=MX certification}}
{{Certification Table Entry|region=Spain|type=single|artist=Rauw Alejandro & Anuel AA|title=Reloj|award=Platinum|number=3|relyear=2020|certyear=2025|id=rauw-alejandro-anuel-reloj|access-date=June 17, 2025|refname=ES certification}}
{{Certification Table Separator|title=Streaming}}
{{Certification Table Entry|region=Central America|award=Platinum|number=4|access-date=May 7, 2022|refname=CA certification}}
{{Certification Table Bottom|nosales=true|streaming=true|noshipments=true|streamsonly=true}}
Release history
| class="wikitable plainrowheaders" border="1"
|+ Release dates and formats for "Reloj" !scope="col"|Region !scope="col"|Date !scope="col"|Format(s) !scope="col"|Label !scope="col"|{{abbr|Ref.|Reference}} |
| scope="row"|Various
| October 22, 2020 |{{hlist|Digital download|streaming}} |rowspan="2"|{{flat list|
|
|---|
| scope="row"| Latin America
| October 23, 2020 |
Footnotes
{{notelist}}
References
{{Reflist}}
{{short description|2020 single by Rauw Alejandro and Anuel AA}}
{{Rauw Alejandro}}
{{Anuel AA}}
{{authority control}}
Category:Songs written by Rauw Alejandro
Category:Songs written by Anuel AA