Reserved

The LPP company was established in 1989 and the first stores under the Reserved fashion brand were opened in 1999. The founders of the company are Marek Piechocki, a civil engineering graduate from the Gdańsk University of Technology and businessman Jerzy Lubianiec.{{cite news|url=https://www.theguardian.com/business/2017/sep/09/can-polands-answer-to-topshop-make-it-on-oxford-street |title=Can Poland's answer to Topshop make it on Oxford Street? |access-date=16 September 2017}} In 2001, the company made its debut on the Warsaw Stock Exchange.{{cite web| url = https://kobietaistyl.pl/reserved-marka-polska-o-rozglosie-miedzynarodowym/ |language=pl |title=Reserved – marka polska o rozgłosie międzynarodowym |access-date=17 April 2022}}

In 2014, Reserved opened their first store in Germany, in Recklinghausen.{{cite web|url=http://retailnet.eu/2014/09/19/72549-first-reserved-store-germany/|publisher=retailnet.eu|title=The very first Reserved store in Germany - Retailnet.eu|accessdate=9 September 2016}}

September 2016, it was announced that Reserved would be taking over the lease on the former British Home Stores (BHS) flagship store on London's Oxford Street.{{cite web|url=https://www.theguardian.com/business/2016/sep/02/reserved-polish-fashion-chain-moves-into-bhs-flagship-store|publisher=theguardian.com|title=Reserved! Polish fashion chain moves into BHS flagship store | Business | The Guardian|accessdate=9 September 2016}}{{cite web|url=https://www.retail-week.com/topics/property/bhs-to-lease-oxford-street-flagship-to-polish-fashion-giant-lpp/7003895.article|publisher=retail-week.com|title=BHS to lease Oxford Street flagship to Polish fashion giant LPP | News | Retail Week|accessdate=9 September 2016}}{{cite web|url=https://www.drapersonline.com/news/bhs-to-lease-oxford-street-flagship-to-polish-retailer|publisher=drapersonline.com|title=BHS to lease Oxford Street flagship to Polish retailer | News | Drapers|accessdate=9 September 2016}}{{cite web|url=http://www.thesundaytimes.co.uk/sto/business/Retail_and_leisure/article1633047.ece|archive-url=https://web.archive.org/web/20151116182253/http://www.thesundaytimes.co.uk/sto/business/Retail_and_leisure/article1633047.ece|url-status=dead|archive-date=16 November 2015|publisher=thesundaytimes.co.uk|title=BHS lines up windfall from flagship store | The Sunday Times|accessdate=9 September 2016}} The store officially opened on 6 September 2017.{{cite web|url=http://www.harpersbazaar.co.uk/fashion/fashion-news/news/a43466/reserved-polish-brand-profile/|title=Why you need to know about high street brand Reserved|author=|date=6 September 2017|website=harpersbazaar.co.uk|accessdate=6 September 2017}}{{cite web|url=https://www.retailgazette.co.uk/blog/2017/08/reserved-recruits-kate-moss-ahead-uk-debut/|title=Reserved recruits Kate Moss ahead of UK debut on Oxford Street|first=Ben|last=Stevens|date=9 August 2017|website=retailgazette.co.uk|accessdate=6 September 2017}}

In October 2018, Reserved opened their first store in Almaty, Kazakhstan.{{cite web|url=https://harpersbazaar.kz/otkrtie-magazina-reserved/|publisher=harpersbazaar.kz|title=The very first Reserved store in Kazakhstan- Harpersbazaar.kz|accessdate=31 October 2018}} In December the same year, the brand launched a special collection available in its stores which was created in collaboration with Vogue UK.{{Cite web |url=https://www.vogue.co.uk/article/bc/reserved-vogue-collection-2018 |title=Join Two Vogue Editors As They Turn Their Ideas Into A Collection With Reserved |website=vogue.co.uk |date=21 December 2018 |access-date=7 March 2023}}

In December 2019, Reserved opened their first store in the Abu Dhabi Plaza skyscraper, in Nur-Sultan, Kazakhstan. In 2020, the company opened its first store in Dubai, United Arab Emirates.{{cite web| url = https://biznes.wprost.pl/gospodarka/10395335/reserved-otworzyl-sklep-w-najwiekszej-galerii-swiata.html |language = pl |title=Reserved otwiera sklep w największej galerii świata | access-date = 20 August 2021}}

In 2020, Reserved was included in the Best Brands 2020 ranking featuring the TOP 10 best brands in Poland compiled by YouGov and Inquiry.{{cite web |title=Best Brands 2020: Rossmann, Lidl, Biedronka |date=25 November 2020 |url=https://www.wirtualnemedia.pl/artykul/best-brands-2020-rossmann-lidl-biedronka |access-date=10 April 2022 |language=pl}}

In 2020, the company initiated the process of launching the EcoAware collection which is aimed at replacing standard textiles with more sustainable materials and products sewn in factories that meet the standards for reducing the use of natural resources in the production process. The brand announced plans for garments with the Eco Aware label to constitute 50% of the company's offer in 2025.{{Cite web |url=https://www.reserved.com/pl/pl/eco-aware |title=ECO AWARE |website=reserved.com |access-date=7 March 2023}}

In 2022, the brand's owner announced plans of further expansion on the EU market by entering Italy, Greece and Cyprus as well as strengthening the Reserved brand in Germany and Britain.{{cite web| url = https://www.ekathimerini.com/economy/1181970/polish-fashion-retailer-lpp-to-enter-greek-market/ |title=Polish fashion retailer LPP to enter Greek market |access-date=16 April 2022}}

In 2023, the company opened its first flagship store in Milan, Italy. The store is located on the city's major shopping street Corso Vittorio Emanuele II and is part of the refocus on Western Europe strategy.{{Cite web |url=https://ww.fashionnetwork.com/news/Lpp-s-reserved-opens-milan-flagship-as-part-of-refocus-on-w-europe,1558703.html#herm%C3%A8s |title=LPP's reserved opens Milan flagship as part of refocus on W. Europe |website=fashionnetwork.com |author=Sandra Halliday |date=21 September 2023 |access-date=30 September 2023}} The same year, the brand began a collaboration with the Bolesławiec Ceramic Works, which resulted in a collection of ceramics, accessories and clothes inspired by the traditional Bolesławiec design.{{Cite web |url=https://www.wirtualnemedia.pl/artykul/reserved-boleslawiec-kolekcja-ceramika |language=pl |title=Reserved łączy siły z kultową polską marką, efektem nowa kolekcja |website=wirtualnemedia.pl |date=10 July 2023 |access-date=28 April 2024}}

Besides Poland, stores are located in Bahrain, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Finland, France, Germany, Great Britain, Hungary, Israel, Italy, Kazakhstan, Kuwait, Latvia, Lithuania, North Macedonia, Qatar, Romania, Serbia, Saudi Arabia, Slovakia, Slovenia, Ukraine, and the United Arab Emirates.

The company has collaborated with a number of artists and models who participated in advertising campaigns, including Kate Moss,{{cite news|url=https://www.standard.co.uk/fashion/news/kate-moss-opens-reserved-store-in-london-as-polish-brand-makes-its-debut-on-the-uk-high-street-a3628451.html |title=Kate Moss opens Reserved store in London as Polish brand makes its debut on the UK high street |access-date=1 November 2019}} Kendall Jenner,{{cite news|url=https://www.thefirstnews.com/article/kendall-jenner-wows-in-stunning-new-ad-for-high-street-fashion-kings-reserved-7976 |title=Kendall Jenner wows in stunning new ad for high street fashion kings Reserved |access-date=1 November 2019}}{{cite news|url=https://www.cosmopolitan.com/uk/fashion/a29348109/kendall-jenner-reserved-2019-campaign-video/ |title=Reserved’s new campaign video stars Kendall Jenner as you’ve never seen her before |access-date=1 November 2019}} Cindy Crawford,{{cite news|url=https://www.vogue.co.uk/article/cindy-crawford-reserved-campaign-ss18 |title=First Look: Cindy Crawford Returns To The '80s For Reserved SS18 |access-date=1 November 2019}} Brooklyn Beckham,{{Cite web |url=https://www.instyle.com/news/brooklyn-beckham-looks-just-dad-first-major-fashion-campaign |title=Brooklyn Beckham Looks Just Like Dad in First Major Fashion Campaign |website=instyle.com |author=Hayley Spencer |date=20 March 2015 |access-date=7 March 2023}} Cara Delavigne, Freja Beha Erichsen,{{cite news|url= http://media.lppsa.com/pressroom/campaigns/37 |title=A/W 13-14 Reserved Campaign Freja Beha Erichsen |access-date=17 April 2022}} Georgia May Jagger,{{Cite web |url=https://www.lpp.com/en/informacje-prasowe/kolekcja-georgia-may-jagger-dla-reserved-juz-w-sklepach |title=GEORGIA MAY JAGGER’S COLLECTION FOR RESERVED IN STORES NOW! |website=lpp.com |date=16 September 2015 |access-date=7 March 2023}} Magdalena Frąckowiak,{{cite news|url= https://www.wirtualnemedia.pl/artykul/beautiful-story-magdaleny-frackowiak-w-kampanii-reserved |language=pl |title="Beautiful Story" – Magdaleny Frąckowiak w kampanii Reserved |access-date=17 April 2022}} Anne Vyalitsyna,{{cite news|url= https://www.miastokobiet.pl/anne-vyalitsyna/ |language=pl |title=Piękna historia – Anne Vyalitsyna |access-date=17 April 2022}} Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, Irina Shayk{{cite news|url=https://www.vogue.co.uk/article/bc/reserved-christmas-campaign |title=Adwoa, Jourdan, Irina And Jon Team Up For Reserved’s Christmas Campaign |access-date=1 November 2019}} and Anna Jagodzińska.{{cite web| url = https://kobietaistyl.pl/reserved-marka-polska-o-rozglosie-miedzynarodowym/ |language=pl |title=Reserved – marka polska o rozgłosie międzynarodowym |access-date=17 April 2022}}

On 4 March 2022, LPP, the owner of the brand, suspended all of its business activities on the Russian market alongside many other global companies as a response to the 2022 Russian invasion of Ukraine.{{cite web |title=LPP zawiesza działalność w Rosji. Ma tu prawie 500 sklepów i centrum dystrybucyjne |date=4 March 2022 |url=https://omnichannelnews.pl/2022/03/04/lpp-zawiesza-dzialalnosc-w-rosji-ma-tu-prawie-500-sklepow-i-centrum-dystrybucyjne/ |access-date=4 April 2022 |language=pl}} The company also temporarily suspended its business in Ukraine and moved its administration offices from Kyiv to Lviv.{{cite web| url = https://www.reuters.com/business/retail-consumer/polish-fashion-retailers-lpp-ccc-suspend-ukraine-operations-2022-02-24/ |title=Polish fashion retailers LPP, CCC suspend Ukraine operations |access-date=16 April 2022}} The stores in Ukraine were re-opened in June 2022.{{cite web| url = https://delo.ua/uk/retail/u-kiyivskix-trc-vidnovlyuyut-robotu-magazini-reserved-cropp-house-mohito-ta-sinsay-400238/|title=У київських ТРЦ магазини Reserved, Cropp, House, Mohito та Sinsay відновлюють роботу|access-date=5 June 2023}} As of 2022, Russia remained the second biggest market for the brand's parent company with approximately 500 stores and a distribution centre located in Russia{{cite web |title=LPP zawiesza działalność w Rosji. Ma tu prawie pół tysiąca sklepów |date=4 March 2022 |url=https://www.propertynews.pl/centra-handlowe/lpp-zawiesza-dzialalnosc-w-rosji-ma-tu-prawie-pol-tysiaca-sklepow,99514.html#:~:text=Rosja%20to%20drugi%20najwi%C4%99kszy%20rynek%20dla%20LPP.%20Firma,przy%20uwzgl%C4%99dnieniu%20ogranicze%C5%84%20operacyjnych%22%20-%20czytamy%20w%20komunikacie. |access-date=10 April 2022 |language=pl}} and together with the Ukrainian market constituted approximately 25% of the company's revenue.{{cite web| url = https://www.ekathimerini.com/economy/1181970/polish-fashion-retailer-lpp-to-enter-greek-market/ |title=Polish fashion retailer LPP to enter Greek market |access-date=16 April 2022}}

In July 2022 it was announced that LPP sold its stores in Russia to a company "Far East Services - FZCO" registered in the United Arab Emirates.[https://tass.com/economy/1475589 Reserved, Cropp, House, Mohito stores in Russia acquired by UAE’s Far East Services], TASS, 4 July 2022

• Fashion industry
• Economy of Poland
• List of companies of Poland
• H&M
• Zara
• Gap Inc.

{{Reflist}}

• {{Official website|http://www.reserved.com/re/en/}}

Category:Clothing companies of Poland

Category:Retail companies established in 1999

Category:Retail companies of Poland

Category:Polish brands

Category:1999 establishments in Poland