Revel Systems
{{Infobox company
| name = Revel Systems
| logo = Revel_Systems_logo.svg
| key_people = {{unbulleted list|Greg Dukat {{smaller|(CEO)}}|Chris Lybeer {{smaller|(CSO)}}|Leslie Leaf {{smaller|(CCO)}}|Art Beckman {{smaller|(CIO)}}|Tracy Caswell{{Cite web|url=https://revelsystems.com/about/|title = About Us | Revel Systems}}|{{smaller|(General Counsel)}}}}
| industry =
| products = Quick Service POS, Restaurant POS, Retail POS, Coffee Shop POS, Pizza Restaurant POS, Events POS, Mobile POS, Grocery POS
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| owner = {{ubl|Shift4 {{smaller|(2024-present)}}|WCAS {{smaller|(2017-24)}}}}
| num_employees =
| parent =
| divisions =
| subsid =
| caption =
| foundation = {{start date and age|2010}}
| founders = {{ubl|Lisa Falzone|Chris Ciabarra}}
| location_city = Atlanta
| location_country = United States
| homepage =
}}
Revel Systems is an iPad-based point of sale system co-founded by Lisa Falzone and Christopher Ciabarra.{{Cite web|last=|first=|date=|title=Co-founders out at payment tech startup as investors take over|url=https://www.bizjournals.com/sanjose/news/2017/02/06/co-founders-out-at-payment-tech-startup-as.html|access-date=2018-06-18|website=www.bizjournals.com}} In June 2024, it was announced that the company was acquired by Shift4.{{Cite web|url=https://www.businesswire.com/news/home/20240614174804/en/|title=Shift4 Acquires Majority Stake of German Point-of-Sale Company Vectron Systems AG and Completes Previously Announced Acquisition of Revel Systems|work=Business Wire|access-date=2024-10-10|language=en}}
History
Revel Systems was founded in 2010{{cite web|url=https://dealbook.nytimes.com/2014/11/11/welsh-carson-leads-100-million-investment-in-revel-systems/?_r=0|title=Welsh Carson Leads $100 Million Investment in Revel Systems|first=William|last=Alden|work=The New York Times}} in San Francisco.{{cite web|url=https://www.azcentral.com/story/money/business/career/2015/01/22/revel-systems-opens-skysong/22182841/|title=Revel Systems hiring for new office at SkySong|work=azcentral.com}} In May 2011, Revel received $3.7 million in funding from DCM.{{cite news|title=The Daily Start-Up: $80M For Daily Deals Down Under|url=https://blogs.wsj.com/venturecapital/2011/05/24/the-daily-start-up-80m-for-daily-deals-down-under/?mod=google_news_blog|publisher=Wall Street Journal|author=Lizette Chapman|date=May 24, 2011}} In 2015 the company announced an investment of approximately $13.5 Million from ROTH Capital Partners, bringing Revel's Series C round to approximately $110 Million. This infusion from ROTH was Revel's C-3 investment round, a follow-up to the Series C-1 round led by Welsh, Carson, Anderson & Stowe (WCAS) in November 2014 and Series C-2 round led by Intuit Inc. in December 2014. The two founders Lisa Falzone and Chris Ciabarra took Revel to a 500 million dollar evaluation before exiting.{{Cite web|title=How this founder saved her startup by convincing a random guy in a coffee shop to invest $28,000|url=http://finance.yahoo.com/news/founder-saved-her-startup-convincing-134000909.html|access-date=2022-02-09|website=finance.yahoo.com|language=en-US}}
In 2015, the company announced a strategic partnership with Apple Computers as a member of the Apple Enterprise Mobility Program and in 2014 Revel announced a partnership with Intuit to create Quickbooks Point of Sale Powered by Revel Systems and in Sept 2016 Revel announced a partnership with Shell Global{{Cite web|url=https://techcrunch.com/2016/09/08/revel-shell/|title=Revel Systems inks payments deal with Shell as rumors swirl of a sale to IBM|last=Lunden|first=Ingrid|website=TechCrunch|access-date=2016-09-22}}
The company integrates with third-party vendors, and has an open API, allowing others to customize the POS system. Revel released Atlas V2 for the iPad POS in February 2012.{{cite web|title=Payment disruption hits the enterprise as Revel launches its latest iteration, Atlas|url=http://www.digitaltrends.com/mobile/payment-disruption-hits-the-enterprise-as-revel-launches-its-latest-iteration-atlas/|publisher=Digital Trends|author=Molly McHugh|date=June 4, 2012}}
The Revel Systems headquarters is located in Atlanta, Georgia. Additional offices are located in San Francisco, California and Vilnius, Lithuania.{{Cite web|url=https://investlithuania.com/news/revel-systems-develops-in-lithuania-new-office-and-the-companys-second-biggest-division-in-the-world/|title=Revel Systems develops in Lithuania: new office and the company's second biggest division in the world}} European sales are handled by office in London. Revel's iPad point of sale software focuses on security in order to be a properly licensed system.{{cite news|title=iPad POS Systems Touch On a Few Legal Concerns|url=https://blogs.findlaw.com/free_enterprise/2013/09/ipad-pos-systems-touch-on-a-few-legal-concerns.html|work=FindLaw|date= September 26, 2013}} Revel was the first iPad POS to implement EMV—or "Chip and Pin"—Processing in the United States, in January 2013.{{cite news|title=Revel Rolls Out First EMV Processing for iPad POS|url=http://www.qsrmagazine.com/news/revel-rolls-out-first-emv-processing-ipad-pos|publisher=QSR Magazine|date=January 14, 2013}}
Some of Revel's clients include the following (or franchisees of the following): Shell, Smoothie King, Tully's Coffee, Little Caesars Pizza, Legends Hospitality, Rocky Mountain Chocolate Factory, Popeyes Louisiana Kitchen, Illy Coffee, Dairy Queen, Forever Yogurt, and Twistee Treat, among others. Revel has partnered with retail giants Belkin and Goodwill.{{cite web|title=Revel's retail system rolls out|date=12 November 2012|url=https://thenextweb.com/insider/2012/11/12/revel-systems-updates-app-shares-new-customers/|publisher=The Next Web}}
In February 2017 it was announced that Falzone had been replaced as CEO after taking the company to half a billion dollars in evaluation. Lisa Falzone and CTO Chris Ciabarra were removed by majority share holder, investment firm Welsh, Carson, Anderson & Stowe (WCAS), which now has a majority stake in the company.{{Cite web|title=Welsh Carson takes majority stake in Revel, Scott Betts replaces Falzone as CEO|url=https://techcrunch.com/2017/02/06/welsh-carson-takes-majority-stake-in-revel-scott-betts-replaces-falzone-as-ceo/|access-date=2020-12-04|website=TechCrunch|language=en-US}} New CEO Greg Dukat was appointed.{{Cite news|date=2018-03-08|title=Revel Announces the Appointment of Greg Dukat as Chief Executive Officer|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/press-releases/2018-03-08/revel-announces-the-appointment-of-greg-dukat-as-chief-executive-officer|access-date=2020-12-04}}{{Cite web|url=https://www.buzzfeed.com/williamalden/a-takeover-in-silicon-valley|title=A Takeover In Silicon Valley: Founders Out, Private Equity In|last=Reporter|first=William Alden BuzzFeed News|website=BuzzFeed|access-date=2017-02-08}} Revel was controlled by WCAS until June 2024, when the company was acquired by Shift4.
POS systems
Revel Systems' Point of sale system operates on the Apple iPad. The backend can be managed via mobile device or via Web browser. Associated hardware includes: receipt printer, cash drawer, and card swipe.{{cite news|title=The Best iPad POS Systems|url=http://www.businessnewsdaily.com/6953-best-ipad-pos-systems.html|publisher=Business News Daily|date=August 11, 2014}} Revel also announced the Revel Ethernet Connect cable in 2015 that allows for a hardwired Ethernet connection to iPads running Revel software.
Revel has several POS systems for the culinary industry such as Kitchen Display System, Drive-through POS,{{cite news|title=Revel Adds A Drive-Through Option To Its iPad-Based Retail And Restaurant Sales Systems|url=https://techcrunch.com/2014/05/27/revel-adds-a-drive-through-option-to-its-ipad-based-retail-and-restaurant-sales-systems/|publisher=TechCrunch|author=Darrell Etherington|date=May 27, 2014}} Food Truck POS,{{cite news|title=Revel takes enterprise payment solutions to the streets with its food truck service Revel Router |url=http://www.digitaltrends.com/mobile/revel-takes-its-enterprise-payment-solution-to-the-streets-with-its-food-truck-service-revel-router//|publisher=Digital Trends|author=Molly McHugh|date=July 7, 2012}} and Restaurant POS. Other retail POS systems include Grocery POS, Retail POS, and Quick Service POS. Revel also have systems for large venues including Stadium POS{{cite news|title=Revel Goes Big With Full Stadium Deployment Of iPad Point-Of-Sale System At ASU|url=https://techcrunch.com/2013/09/16/revel-goes-big-with-full-stadium-deployment-of-ipad-point-of-sale-system-at-asu/|publisher=TechCrunch|author=Darrell Etherington|date=September 16, 2013}} and Events POS.{{cite news|title=Juicy POS For the Worlds Largest Mobile Outdoor Grill |url=http://pointofsale.com/201308221482/Restaurant/Hospitality-POS/Juicy-POS-For-the-Worlds-Largest-Mobile-Outdoor-Grill.html |publisher=The Point of Sale News |date=August 22, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130823004725/http://pointofsale.com/201308221482/Restaurant/Hospitality-POS/Juicy-POS-For-the-Worlds-Largest-Mobile-Outdoor-Grill.html |archive-date=August 23, 2013 }}
Revel Systems offers a range of preconfigured hardware to complement its point of sale system. The Apple iPad acts as a business's main POS terminal, or register. Transactions, orders, and various other functions take place on the iPad POS. The iPad Mini is used as a POS terminal for customer-facing kiosks and table-side ordering. The Apple iPod Touch serves as a line-buster, or as a customer-facing display. These terminals work with Epson Printers, wireless routers, access points, cash drawers, card swipes, and barcode scanners to meet a merchant's needs.
Revel allows for a customizable point of sale solution and integrates with a variety of third party providers. Providers for payment include FirstData, Mercury Payments, LevelUp, Adyen{{cite news|title=Revel Systems integrates with Adyen for mPOS payment service|url=http://www.thepaypers.com//mobile-payments/revel-systems-integrates-with-adyen-for-mpos-payment-service/752956-16|publisher=The PayPers|date=October 22, 2013}} and PayPal.{{cite news|title=PayPal Expands "Real World" Presence Via Integration With iPad Point-of-Sale Maker Revel Systems|url=https://techcrunch.com/2013/10/14/paypal-expands-real-world-presence-via-partnership-with-ipad-point-of-sale-maker-revel-systems/|publisher=TechCrunch|author=Sarah Perez|date=October 14, 2013}} Reporting is provided by companies including Avero, CTUIT, and RTI Connect. Revel's gift card providers include Givex, Mercury, PlasticPrinters, Synergy, and Valutec. The loyalty and reward program is provided by companies including LevelUp, Punchh, LoyalTree, and Synergy. Revel systems include Facebook and Twitter integration with online ordering options provided by companies including Zuppler, and Shopify. Revel's Managed Hosting is provided by Singlehop and Softlayer.
Recognition
Revel Systems was included first on the list of Business News Daily's "Best iPad POS Systems." In 2013, Revel Systems was chosen as the Best Retail app in the Business at the Tabby Awards{{cite news|title=The Tabby Awards /Business 2013 winners: The best 18 tablet apps for work|url=http://tabtimes.com/slideshow/ittech-apps/2013/11/08/tabby-awards-business-2013-winners-best-18-tablet-apps-work|publisher=TabTimes|date=November 13, 2013}} and CEO Lisa Falzone was recognized in Tech Cocktail as one of "15 Female Entrepreneurs You Should Know About (But Probably Don't)."{{cite news|title=15 Female Entrepreneurs You Should Know About (But Probably Don't)|url=http://tech.co/15-female-entrepreneurs-know-probably-dont-2013-11|publisher=Tech Cocktail|date=November 26, 2013}} In 2015 Lisa Falzone was named on the Fortune 40 Under 40 list and the Forbes list of Eight Rising Stars.{{Cite web|last=Savchuk|first=Katia|date=27 May 2015|title=Women To Watch: Eight Rising Stars|url=https://www.forbes.com/sites/katiasavchuk/2015/05/27/women-to-watch-eight-rising-stars/?sh=140d154b2d50|access-date=9 November 2020|website=Forbes}}