Rideshare advertising

Rideshare advertising can refer to digital display screens placed in the back of vehicles, as well as exterior car wraps and displays, snack boxes, and more. Drivers contract with rideshare advertising companies, and ad displays are controlled by the rideshare advertising company. James Bellefeuille, founder of Vugo, coined the term "Rideshare Advertising." As independent contractors, rideshare drivers have full control over the display of games, advertisements, and decorations inside their cars, paving the way for companies to purchase this ad inventory. In-car rideshare advertising companies serve ad impressions to a group of consumers that is typically younger and maintains a higher disposable income.{{Cite web|url=https://news.gallup.com/poll/237965/snapshot-uses-ride-sharing-services.aspx|title=Snapshot: Who Uses Ride-Sharing Services in the U.S.?|last=Inc|first=Gallup|website=Gallup.com|date=25 July 2018|language=en-us|access-date=2019-06-05}} Rideshare advertising companies such as Halo and Firefly have also found success focusing on exterior advertisements, drumming up support from investors and touting increased earnings for drivers.{{Cite web|url=https://forbes.com/sites/juliewalmsley/2019/04/30/these-2-advertising-startups-offer-uber-drivers-yet-more-side-hustle|title=These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle|date=2018-04-13}}{{Cite web|url=https://venturebeat.com/2018/12/06/firefly-raises-21-5-million-for-digital-ad-displays-on-rideshare-drivers-cars/|title=Firefly raises $21.5 million for digital ad displays on rideshare drivers' cars|date=2018-12-06|website=VentureBeat|language=en-US|access-date=2019-06-05}} Most rideshare advertising companies use geotargeting to display relevant ads to the riders in the cars.{{Cite web|title=VUGO - Rideshare Advertising & Marketing|url=https://govugo.com/advertisers/|access-date=2020-07-16|website=VUGO - Rideshare Advertising & Marketing|language=en}}

Some rideshare companies, such as Uber, initially disapproved of rideshare advertising of companies, claiming that it did not add to the value of passenger experience.{{cite web | url=http://www.betaboston.com/news/2015/06/01/startups-aim-to-put-video-ads-in-ride-sharing-cars/ | title=Startups aim to put video ads in ride-sharing cars | publisher=Boston Globe | date=June 1, 2015 | accessdate=July 16, 2015 | author=Woodward, Curt}}{{cite web | url=http://www.businessinsider.com/uber-discourages-drivers-from-using-viewswagen-2015-5 | title=Uber says it will 'discourage' its drivers from earning extra cash by placing ads in their cars | publisher=Business Insider | date=May 11, 2015 | accessdate=July 16, 2015 | author=O'Reilly, Lara}} More recently, however, Uber has partnered with rideshare advertising brand, Cargo, a company that provides both free samples and items for purchase to rideshare drivers, who then distribute these products to their passengers.{{Cite web|url=https://techcrunch.com/2018/07/19/uber-partners-with-cargo-to-help-drivers-make-money-by-selling-stuff-to-riders/|title=Uber partners with Cargo to help drivers make money by selling stuff to riders|website=TechCrunch|language=en-US|access-date=2019-06-05}} This partnership signals a shift towards the growing advertising industry, which comes in the wake of growing discontentment from drivers whose rising complaints of lower wages and job security reached a fever pitch as Uber and Lyft announced and completed their respective IPOs.{{Cite web|url=https://www.npr.org/2019/05/08/721333408/uber-and-lyft-drivers-are-striking-and-call-on-passengers-to-boycott|title=Uber And Lyft Drivers Are Striking — And Call On Passengers To Boycott|website=NPR.org|date=8 May 2019|language=en|access-date=2019-06-05|last1=Wamsley|first1=Laurel}} Drivers have expressed support for the opportunity to earn additional income from a variety of sources, with some drivers even going so far as to manipulate surge pricing.{{Cite web|url=https://therideshareguy.com/sell-advertising-space-in-and-on-your-car/|title=Uber Drivers – How To Sell Advertising Space Around Your Car|date=2018-12-12|website=The Rideshare Guy Blog and Podcast|language=en-US|access-date=2019-06-05}}{{Cite web|url=http://wjla.com/news/local/uber-and-lyft-drivers-fares-at-reagan-national|title=Uber, Lyft drivers manipulate fares at Reagan National causing artificial price surges|last=WJLA|first=Sam Sweeney|date=2019-05-16|website=WJLA|access-date=2019-06-05}}

• Criticism of advertising
• Marketing
• Out-of-home advertising

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• [https://www.rushhourads.com Rush Hour Media (company)]

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Category:Advertising

Category:Carsharing