Risky is the New Safe: The Rules Have Changed

{{Infobox book

|name = Risky is the New Safe: The Rules Have Changed

|image = File:Risky is the New Safe cover.jpg

|image_size =|alt =|caption =Risky is the New Safe: The Rules Have Changed|audio_read_by =|title_orig =|orig_lang_code =|title_working =|translator =|illustrator =|cover_artist =|series =|release_number =|subject = Success and prosperity|set_in =|publisher2 =|pub_date =|english_pub_date =|media_type = Print, Hardcover, Audio book|pages =|awards =|isbn_note =|oclc =|dewey =|congress =|preceded_by =|followed_by =|native_wikisource =|wikisource =|notes =|website = {{url|RandyGage.com}}

}}

Risky is the New Safe, first published in 2012, is the 9th book by the author Randy Gage. It explores the fields of disruptive technology, economic upheaval, and the accelerating speed of change and advocates a risk-taking approach towards business and life.{{cite journal|title = Who's Hot? 25 men and women who are shaping our profession - Randy Gage|date = August 2009|publisher = Speaker magazine|page = 24}}{{cite web|url=http://www.nsaspeaker.org/community/recognition/cpae-speaker-hall-of-fame/|title=CPAE Speaker Hall of Fame|publisher=National Speakers Association|accessdate=June 11, 2014|url-status=dead|archiveurl=https://web.archive.org/web/20150811205755/http://www.nsaspeaker.org/community/recognition/cpae-speaker-hall-of-fame/|archivedate=August 11, 2015}}{{cite web|url=http://www.nsaspeaker.org/community/recognition/nido-qubein-philanthropist-of-the-year-award/|title=Randy Gage - Nido Qubein Philanthropist of the Year Award|publisher=National Speakers Association|date=July 28, 2013|accessdate=June 11, 2014|url-status=dead|archiveurl=https://archive.today/20140613162550/http://www.nsaspeaker.org/community/recognition/nido-qubein-philanthropist-of-the-year-award/|archivedate=June 13, 2014}}{{cite web|url=https://www.agel.com/randy-gage|title=Randy Gage|publisher=Agel Enterprises|accessdate=June 11, 2014}} The book was a Wall Street Journal #1 best seller and a New York Times best seller.{{Cite book|title=Risky New Safe: The Rules have Changed|date=23 October 2012|publisher=|isbn=978-1118481479 |last1=Gage |first1=Randy }} The book has been noted for its non-conventional approach towards the economy and success.{{Cite web|url=http://www.summary.com/book-reviews/_/Risky-is-the-New-Safe/|title=Risky is the New Safe Book Review {{!}} Randy Gage {{!}} Soundview|website=www.summary.com|access-date=2016-03-08}}

Publication

The book was published in 2012 by the publisher John Wiley & Sons in Hard Cover in a single volume edition.{{Cite web|url=http://www.publishersweekly.com/pw/nielsen/HardcoverNonfiction/20121112.html|title=Publishers Weekly Bestseller Lists|website=PublishersWeekly.com|access-date=2016-03-08}}{{Cite news|url=https://www.nytimes.com/best-sellers-books/2012-11-18/hardcover-advice/list.html|title=Best Sellers - The New York Times|newspaper=The New York Times|access-date=2016-03-08}}{{Cite news|url=https://www.reuters.com/article/books-bestsellers-idUSL1E8M85OY20121108|title='The Racketeer' retains top spot on U.S. bestseller list|date=2012-11-08|newspaper=Reuters|access-date=2016-03-08}}{{Cite web|url=http://www.dr.com.tr/kitap/guvende-olmanin-yeni-yolu-risk/randy-gage/egitim-basvuru/kisisel-gelisim/urunno=0000000442014|title=Güvende Olmanın Yeni Yolu Risk|website=D&R|access-date=2016-03-08}}{{Cite book|url=https://books.google.com/books?id=rHLYj8xWucwC|title=Risky is the New Safe: The Rules Have Changed . . .|last=Gage|first=Randy|date=2012-10-15|publisher=John Wiley & Sons|isbn=9781118508572|language=en}} The book has been translated into 16 languages including Spanish, Chinese, and Russian.

Overview

Risky is the New Safe promotes the concept of resisting conventional thinking in a continuously changing economy. The book covers factors and mindsets that are required to succeed. Exactly as the title suggests, the book considers risk taking to be the new way of securing safety in a market or life in general. It suggests that doing nothing or going for the safer options results not only in lost opportunity but also leaves you vulnerable towards unforeseen risks that you would be taking anyway in anycase and, thus, explores the approach of intentionally taking risks as the rules of the society and markets have changed with disruptive technologies changing everything at a fast pace. According to Gage, "The reality is most people today are automatons, blindly following the herd through the motions of life," he writes. "Instead of being afraid of being contrarian, you should be afraid if you’re not," he writes. "Not only is risky the new safe in the new economy," he continues, "weird is the new normal."

The book further focuses on learning from other multimillionaires, accelerating education, branding and social media and ideas among other things.

Risky is the New Safe was listed among the New York Times best sellers as well as Reuters best sellers in 2012. The book was also a top best seller in The Wall Street Journal.

The Author

Gage was raised by his mother in Madison, Wisconsin.{{cite news|title=Self Motivated|author=Jeff Richgels|newspaper=Capital Times|date=September 1, 2003}} At the age of 15 he was charged with armed robbery to fund a drug deal which resulted in his expulsion and time in juvenile jail.{{cite news|title=Me & My Money: Ex-delinquent now Millionaire|newspaper=The Straits Times|date=November 15, 2009}}{{cite news|url=http://www.thestar.com.my/story.aspx/?file=%2f2007%2f3%2f1%2flifefocus%2f16924352&sec=lifefocus|author=Rubin Khoo|date=March 1, 2007|title=Inspired to succeed|newspaper=The Star (Malaysia)|accessdate=June 11, 2014}} In 1975, he moved to Miami, Florida where he worked as a minimum wage dishwasher.{{cite magazine|url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=49701575&privcapId=49687683&previousCapId=11251407&previousTitle=Ash%20Capital|title=Randy Gage|magazine=Business Week|accessdate=June 11, 2014}}{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}} Although he successfully became a manager at the age of 16 and started in the network marketing industry with Amway when he was 20, at the age of 30, he was left heavily in debt after his second franchised pizza restaurant failed at the corporate level.

Gage started his career as an author writing self-help books on the subject of prosperity from 1990.{{cite news|url=https://calgaryherald.com/news/Author+Randy+Gage+says+forgiveness+tool+empowerment/7543934/story.html|title=Author Randy Gage says forgiveness is tool of empowerment|author=Chris Nelson|newspaper=Calgary Herald|date=November 14, 2012|accessdate=June 11, 2014}} Since then, Gage has written over 10 books{{cite magazine|url=https://www.forbes.com/sites/bmoharrisbank/2013/03/01/the-most-disruptive-marketing-trends-of-2013/|title=The Most Disruptive Marketing Trends Of 2013|author=BMO Harris|author-link=BMO Harris|magazine=Forbes|date=March 1, 2013|accessdate=June 11, 2014}} and delivers lectures, internationally, on the subjects of success and prosperity.{{Cite web|title = Entrepreneur: Are You A Mad Genius?|url = https://www.forbes.com/sites/rodgerdeanduncan/2015/11/17/entrepreneur-are-you-a-mad-genius/#2715e4857a0b6b1049213c47|website = Forbes|access-date = 2016-01-16}}{{Cite web|title = Deviate From Business As Usual|url = http://news.investors.com/management-leaders-and-success/011116-789178-deviate-from-business-as-usual-and-go-with-new-ways.htm|website = Investor's Business Daily| date=11 January 2016 |publisher = Investor's Business Daily|access-date = 2016-01-16}}{{Cite web|title = 7 Ways People Know You Aren't Being Authentic|url = http://www.inc.com/kevin-daum/7-ways-people-know-you-aren-t-being-authentic.html|website = Inc.com|date = 2015-05-11|access-date = 2016-01-16}}{{Cite web|title = Winning the Next Wave of the Internet: Mobile|url = http://www.inc.com/marla-tabaka/take-risks-to-win-mobile-war-randy-gage.html|website = Inc.com|date = 2012-10-31|access-date = 2016-01-16}}

Apart from coaching on prosperity{{cite news|url=https://www.chicagotribune.com/2012/01/10/i-quit-can-be-good-for-you/|author=Jen Weigel|date=January 10, 2012|title="I quit" can be good for you|newspaper=Chicago Tribune|access-date=June 11, 2014}}{{cite news|url=http://www.huffingtonpost.com/lisa-earle-mcleod/rich-bias_b_2658818.html|title= Why Hating Rich People Is Making You Broke|author=Liz Earle McLoed|work=Huffington Post|date=February 11, 2013|accessdate=June 11, 2014}} and delivering international lectures,{{cite news|title=Financial Freedom with Network Marketing|author=Emmett Oliver|newspaper=Irish Sunday Tribune|date=September 28, 2008}}{{cite web|url=http://www.chicagonow.com/barefoot-in-the-burbs/2012/10/randy-gage-risky-is-the-new-safe/|title=Randy Gage: Risky is the New Safe|author=Karen Putz|publisher=Chicago Now|date=October 1, 2012|accessdate=June 11, 2014}}{{cite news|title=Interview With the Experts - Safe is the New Risky|author=Gerald Chuah|newspaper=New Straits Times|date=October 17, 2013}} Gage has released over 50 resources which have been translated into more than 15 languages.{{cite web|url=http://www.networkingtimes.com/nt/authors.php?aut=265|title=Randy Gage|publisher=Networking Times|accessdate=June 11, 2014}}{{Cite web|url=http://www.randygage.com/pdf/media/Success_featuring_Randy_Gage.pdf|title=The Bucks Start Here|last=Sackett|first=Uma|date=March 1998|website=successmagazine.com|publisher=Success Magazine|access-date=}}

References

External links

[http://www.randygage.com/riskyisthenewsafe/ Official website]

Category:2012 non-fiction books

Category:Wiley (publisher) books