Rob. A!

{{short description|American singer-songwriter}}

{{Multiple issues|

{{Promotional|date=October 2017}}

{{BLP sources|date=April 2024}}

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{{Use mdy dates|date=July 2020}}

{{Infobox musical artist

| name = Rob. A!

| alt = Profile of a man, on the red carpet, getting his picture taken

| birth_name = Robert Lamont Allen

| birth_date = {{birth date and age|mf=yes|1985|06|02}}

| origin = New Jersey, United States

| occupation = Singer, songwriter, musician

| instrument = Vocals, piano, synths

| genre = Pop, dance, R&B

| associated_acts = Chris Brown, Rihanna, Brian Kennedy, Polow da Don

| years_active = 2006–2024

| label = Ultra Records 2009–present

| website = [http://www.robauniverse.com/ www.robauniverse.com]

}}

Rob. A! (born Robert Lamont Allen on June 2, 1985) was an American singer, songwriter, and record producer. He was popular for his freestyle songwriting approach that gave him the nickname "The Jay-Z of R&B".

He got his break as a songwriter in early 2008 when he collaborated with Andre Merritt, Chris Brown and Brian Kennedy. The collaboration climbed him to a multi-platinum songwriter status with two No. 1 records back to back in June 2009.{{cite news | title=Warner/ Chappell Music Strengthens Urban A&R Team | date=December 9, 2009| publisher=Music Industry News Network | url =http://www.mi2n.com/print.php3?id=125605| work = Music Industry Network | accessdate = July 26, 2010 }}

By the end of the summer of 2009, he was signed a co-publishing deal with Sony/ATV Music Publishing courtesy of the VP/Urban A&R Juan Madrid.{{cite news| title=Warner/ Chappell Music Strengthens Urban A&R Team With Appointments of Juan Madrid and Ryan Press| date=December 17, 2009| publisher=Music Biz Magazine| url=http://mbzmag.com/?p=317| archive-url=https://web.archive.org/web/20100129024533/http://mbzmag.com/?p=317| url-status=dead| archive-date=January 29, 2010| work=mi2n| accessdate=July 26, 2010}}

Rob Allen, who was also referred to by Twitter followers as King Rebel, has started the movement called the Robellion. He explains: "It is my effort to reset the tone of the music business. I want to pave a way for true talent and creativity to be noticed. Music has now become packaged and mechanical with the exception of the veterans who have total freedom in their art. The variety of unique voices and character is missing and I'm going to bring that back." Behind the Robellion was his own team, called Team Rebel. He collaborated with producer Donameche "Don-City" Jackson. Together they have made leaked songs "Pressin' Buttons," "Curves," "Wifey Material," "Beat It Up" and "Kill Cupid."