Robeks
{{Short description|Smoothie franchise in the US}}
{{Infobox company
| name = Robeks Fresh Juices & Smoothies
| logo = Robeks logo.png
| type = Private
| slogan =
| foundation = {{start date and age|1996}}
| location = Los Angeles, California
| key_people =
| num_employees =
| industry =
| products =
| revenue =
| homepage = [http://robeks.com/ robeks.com]
| locations = 100+|
}}
Robeks is a smoothie franchise chain headquartered in Los Angeles, California. The company was founded in 1996 by David Robertson, a former investment banker.Tom Connors, [https://news.google.com/newspapers?id=Ig4hAAAAIBAJ&sjid=6XQFAAAAIBAJ&dq=robeks%20david%20robertson&pg=4762%2C81043 "Region's First Robeks Offers Healthy Alternatives"], The Hour, September 1, 2004.Diane Seo, [https://www.latimes.com/archives/la-xpm-1997-05-17-fi-59734-story.html "Getting All Juiced Up: Hot Sector of Retail Beverage Trade Hopes to Emulate Starbucks' Success"], Los Angeles Times, May 17, 1997. As of July 2024, the company has over 100 franchise locations.{{cite web |title=Robeks launches Bikky's CDP across all 100+ locations |url=https://www.globenewswire.com/news-release/2024/07/31/2921824/0/en/Robeks-launches-Bikky-s-CDP-across-all-100-locations.html |website=GlobeNewswire |access-date=12 Dec 2024}}
Background
Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting."Tom Connors, [https://news.google.com/newspapers?id=Ig4hAAAAIBAJ&sjid=6XQFAAAAIBAJ&dq=robeks%20david%20robertson&pg=4762%2C81043 "Region's First Robeks Offers Healthy Alternatives"], The Hour, September 1, 2004. The Bickfords opened the first Robeks franchise in New England.
In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.
References
{{Reflist}}
https://www.franchising.com/news/20180320_robeks_primed_for_growth_in_2018.html
https://www.qsrmagazine.com/news/robeks-fresh-juices-and-smoothies-launches-online-ordering
https://www.qsrmagazine.com/news/robeks-unveils-3-floral-infused-lemonades-summer
https://losangeles.cbslocal.com/2018/03/20/where-to-eat-the-best-acai-bowls-in-la/
https://www.pymnts.com/mobile-order-ahead/2018/personalization-robeks-qsr/
External links
- [http://robeks.com/ Robeks]
{{Fast-food chains of the United States}}
Category:1996 establishments in California
Category:American companies established in 1996
Category:Food and drink companies based in Los Angeles
Category:Fast-food chains of the United States
Category:Regional restaurant chains in the United States
Category:Smoothie chains in the United States
Category:Restaurants established in 1996
{{US-restaurant-stub}}