Rocket Languages (software)
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Rocket Languages Ltd is an online language learning company founded in 2004 by Jason Oxenham and Mark Ling.{{Cite web|url=http://www.stuff.co.nz/dominion-post/business/31789/Online-language-business-takes-off|title=Online language business takes off|last=|first=|date=October 2, 2007|website=Stuff|publisher=The Dominion Post|access-date=}}
Language courses
Rocket Languages offers 26 courses in 13 languages. All courses are web-based, do not require extra software installation and are compatible with Mac and PC.{{Cite web|url=https://www.nytimes.com/2012/04/26/technology/personaltech/a-review-of-living-language-and-rocket-languages-app-smart.html?_r=0|title=Serious About a New Language? Begin With Lesson 1|last=Tedeschi|first=Bob|date=April 25, 2012|website=NY Times|publisher=|access-date=}}
Course access is provided via an online portal that requires a login, either on desktop or through an iOS or Android app. Members have lifetime access to their purchased materials which can be download for offline use.
Courses provide a variety of lessons in speaking, writing, listening, reading and culture.{{Cite web|url=http://au.pcmag.com/rocket-languages-premium/23662/review/rocket-languages-premium|title=Rocket Languages Premium|last=|first=|date=April 15, 2015|website=PC Mag}} Other learning tools include voice recognition technology, interactive tests, personalized word lists, flashcards and motivational features.{{Cite web|url=http://llt.msu.edu/issues/october2012/review3.pdf|title=Language Learning & Technology|last=|first=|date=October 2012|website=|publisher=|access-date=}}
Languages offered include Spanish, Sign Language, Russian, Portuguese, Korean, Japanese, Italian, Hindi, German, French, English, Chinese, Arabic, Inglés (English for speakers of Spanish), and 英語 (Eigo; English for speakers of Japanese).
History
When founded in 2005, Rocket Languages was self funded but became profitable after 12 months, after which revenue was reinvested back into developing new language courses.{{Citation needed|date=April 2019}}
Rocket Languages first developed Rocket Spanish, a Latin American Spanish course, followed by Rocket French, a French language course.{{Cite web|url=http://www.infonews.co.nz/news.cfm?l=1&t=0&id=35013|title=Christchurch exporter achieves 100 percent growth during recession|last=|first=|date=March 26, 2009|website=|publisher=|access-date=}}
{{As of|2019|April}}, Rocket Languages has courses in 15 different languages.{{Cite web|url=https://www.rocketlanguages.com/|title=Rocket Languages - Speak And Understand A New Language Faster|website=www.rocketlanguages.com|access-date=2019-04-06}}
Reception
In 2009, Rocket Languages had over 70 thousand customers of which more than half were American learners over 35 years of age.{{Cite web|url=https://www.youtube.com/watch?v=jXNwqtv5CYQ|title=Rocket Languages TV3 Report 2009|last=|first=|date=5 July 2016|website=Youtube|publisher=TV3|access-date=}} Rocket Languages courses are sold internationally to over 90 countries, with the main demographic being the United States, Britain and Canada.{{Cite web|url=http://www.stuff.co.nz/dominion-post/business/31789/Online-language-business-takes-off|title=Online language business takes off|last=|first=|date=October 2, 2008|website=|publisher=|access-date=}}
{{As of|2017|January}}, Rocket Languages has 1.2 million users worldwide.{{Cite web|url=https://www.theguardian.com/lifeandstyle/2017/jan/07/how-to-learn-language-this-year-will-virtual-teacher-work|title=How to learn a language this year: 'Will a virtual teacher work for me?'|last=Catriona|first=O’Shaughnessy|date=12 January 2015|work=The Guardian|access-date=}}
Awards
- 2008 Ranked 34th in the Deloitte/Unlimited Fast50 index in 2008{{Cite web|url=https://www.deloitteprivate.co.nz/pdfs/fast50index2008.pdf|title=Deloitte Fast 50 Index|last=|first=|date=2008|website=|publisher=|access-date=}}
- 2008 Ranked 303 Deloitte Technology Fast 500 Asia Pacific 2008 Ranking and CEO Survey in 2008{{Cite web|url=http://www.itbrief.co.nz/200812123142/31-kiwi-firms-make-apac-deloitte-fast-500.php|title=31 Kiwi firms make APAC Deloitte Fast 500|last=Lewis|first=Ken|website=IT Brief|url-status=bot: unknown|archiveurl=https://web.archive.org/web/20090426200139/http://www.itbrief.co.nz/200812123142/31-kiwi-firms-make-apac-deloitte-fast-500.php|archivedate=2009-04-26}}
References
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External links
- {{Official website|https://www.rocketlanguages.com/}}