Ronseal
{{Short description|British wood paint manufacturer}}
{{Use dmy dates|date=April 2022}}
{{Use British English|date=April 2024}}
{{Infobox company
| name = Sherwin-Williams Diversified Brands Ltd
| logo = Ronseal.png
| type = Subsidiary
| foundation = 1956
| location = Chapeltown, Sheffield, England
|
| industry =
| products = Wood stain, paint and preservative
| num_locations =
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| owner = Sherwin-Williams
| homepage = {{url|http://www.ronseal.com/}}
| footnotes =
}}
Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture.{{cite news|last1=Edwards|first1=Peter|title=Exclusive: Ronseal on the acquisition trail through central Europe|url=http://www.yorkshirepost.co.uk/business/exclusive-ronseal-on-the-acquisition-trail-through-central-europe-1-3475976|accessdate=20 April 2016|work=The Yorkshire Post|date=14 June 2011}}
The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997.{{cite news|last1=Kilgannon|first1=Laurence|title=Investments push Ronseal into the red|url=https://www.insidermedia.com/insider/yorkshire/123887-|accessdate=20 April 2016|publisher=Insider Media|date=23 September 2014}}
History
Ronuk Limited was founded by Horace Fowler as a polish manufacturing company in Portslade, Brighton in 1896. In 1956, the company launched into the DIY market with Ronseal – Floor and Wood Seal. In 1960, Ronuk was purchased by Izal, itself owned by the Newton Chambers Group in Sheffield.{{Cite web|url=http://www.gracesguide.co.uk/Ronuk|title=Ronuk - Graces Guide}}
In 1964, the company moved to Chapeltown, Sheffield, where it still resides today. Known as Roncraft, it became a separate sales division of Izal in 1970 and was bought three years later by Sterling Drug.{{cite web|url=https://www.nytimes.com/1973/11/08/archives/327million-deal-completed-by-british-unit-of-sterling-drug.html|title=$32.7‐Million Deal Completed By British Unit of Sterling Drug|date=8 November 1973|newspaper=New York Times|access-date=26 April 2025}}
In 1989, Sterling was bought by Eastman Kodak until the multinational photographic company sold all of its do it yourself business to the New York{{nbnd}}based investment bank Forstmann Little & Co. in 1994. Forstmann Little & Co. included Ronseal within its Thompson Minwax Holding Corp. business, which it sold in 1997 to Sherwin-Williams.{{cite news|title=Ronseal to be acquired by the Sherwin-Williams Company|url=http://www.prnewswire.co.uk/news-releases/ronseal-to-be-acquired-by-the-sherwin-williams-company-156022145.html|access-date=20 April 2016|work=PRNewsire|date=9 December 1997}}
Sherwin-Williams purchased the Polish woodcare company Altax in February 2009, and integrated it into the Ronseal unit.{{cite news|title=Sherwin-Williams to Acquire Altax in Poland|url=http://www.prnewswire.com/news-releases/sherwin-williams-to-acquire-altax-in-poland-65700592.html|access-date=20 April 2016|work=PRNewswire|date=6 February 2009}}
References
{{Reflist|30em}}
External links
- {{official website|http://www.ronseal.com}}
{{Sheffield companies}}
Category:1956 establishments in England