Ross Ching

Ching grew up in San Jose, California.{{Cite web |title=Ross Ching {{!}} SHOOT New Directors Showcase Event |url=https://nds.shootonline.com/nds/profiles/ross-ching |access-date=March 18, 2022 |website=nds.shootonline.com}} He started making skateboarding videos as a teenager.{{cite web |author=Jun022010 |date= June 2, 2010|title=Ross Ching — My Permanent Record |url=http://www.geofffox.com/MT/archives/2010/06/02/ross-ching.php |publisher=Geofffox.com |accessdate=November 30, 2010}} Ching went on to study film at San Diego State University and graduated in 2008.{{cite news |last=Wada |first=Karen |date=June 7, 2010 |title=Driven by the desire to create the next viral video |work=Los Angeles Times |url=http://latimesblogs.latimes.com/culturemonster/2010/06/driven-by-the-desire-to-create-the-next-viral-video.html |accessdate=November 30, 2010}}{{cite news |date=March 30, 2010 |title=Viral video: The rebirth of the music video |work=The Independent |publisher= |location=London |url=https://www.independent.co.uk/arts-entertainment/music/features/viral-video-the-rebirth-of-the-music-video-1930634.html |accessdate=November 30, 2010}} He was originally interested in producing but later transitioned to production after his time lapse and stop motion videos in college began winning awards.

Ching's edited together thousands of long-exposure photographs in QuickTime Pro for first short film Eclectic .{{cite web |last=Martin |first=Claire |date=October 1, 2009 |title=How One Filmmaker's DIY Formula Takes You Beyond YouTube |url=http://www.popularmechanics.com/technology/how-to/4236473 |publisher=Popular Mechanics |accessdate=November 30, 2010}} He's released at least two more sequels by March 2009.{{Cite web |date=March 17, 2009 |title=Trailer Tuesday: Eclectic 3.0 |url=https://www.kpbs.org/news/arts-culture/2009/03/17/trailer-tuesday-eclectic-30 |access-date=March 16, 2022 |website=KPBS Public Media |language=en}}

Following his graduation, he created a video inspired by Death Cab for Cutie's song, "Little Bribes" due to the lack of employment opportunities during the Great Recession. He used time-lapse photography to visually represent the song's 211 words alongside images from Los Angeles. The project took 50 hours to make and costed about $100. Prior to releasing it, he contacted different people on Twitter with large followings to preview the video, who in turn promoted it. He posted the video on his website in May 2009 under the banner, "looking for work". Stereogum later covered the video, saying "We rarely post fan-made videos, but this is too good... Hire him!" Within days, Atlantic Records contacted Ching to purchase the video and released it as the song's official music video.

Ching released action short film 3 Minutes in 2011.{{cite magazine |last=Silver |first=Curtis |date=January 14, 2011 |title=Intense Lightsaber Combat in "3 Minutes" |magazine=Wired |url=https://www.wired.com/geekdad/2011/01/intense-lightsaber-combat-in-3-minutes/}}

He also re-released "Running on Empty" and added new footage to it, redubbing it for the big "Carmageddon" event in Los Angeles that threatened to shut down the freeway system.{{cite web | title= Los Angeles Without Cars | website=HuffPost | date=15 July 2011 | url=https://www.huffpost.com/entry/carmageddon-la-without-ca_n_900087 | access-date=12 March 2024}}{{Cite web|url=http://mashable.com/2011/07/15/carmageddon-video/|title = Carmageddon Approaches: Here's What It Will Look Like [VIDEO]|website = Mashable|date = July 15, 2011}}

Producers Don Le and Peter Katz approached Ching to shoot the short film, "Already Gone". The film was shot in one day in a Los Angeles warehouse and starred Shawn Ashmore and Harry Shum, Jr. The producers hoped that the short film would generate enough interest for a feature film treatment.{{Cite magazine |last=Silver |first=Curtis |title=Exclusive: See 3-Minute Action Film Already Gone |language=en-US |magazine=Wired |url=https://www.wired.com/2012/04/exclusive-already-gone/ |access-date=March 22, 2022 |issn=1059-1028}}{{Cite web |last=Erickson |first=Christine |date=May 2, 2012 |title=Films as Startups: How Indie Producers Build Buzz |url=https://mashable.com/archive/indie-film-social-trailers |access-date=March 22, 2022 |website=Mashable |language=en}} The short was one of the top finalists at the first ever Shot on RED Film Festival in 2012.[http://www.red.com/shot-on-red-film-festival-2012 Shot on Red Film Festival 2012] red.com

Ching directed a webseries for Thrash Lab called "Empty America".[http://www.seattlefilmnews.com/2012/10/short-film-seattle-people/#.UOPXz2_hpnQ Short Films]seattlefilmnews.com October 2012 {{Webarchive|url=https://web.archive.org/web/20121117104751/http://www.seattlefilmnews.com/2012/10/short-film-seattle-people/#.UOPXz2_hpnQ |date=November 17, 2012 }} He followed it up with "10 Epic Ways to Smash A Pumpkin".{{Cite web |last=Baldegg |first=Kasia Cieplak-Mayr von |date=October 31, 2012 |title=Celebrating a Halloween Tradition: 10 Ways to Smash a Pumpkin (in Slow Motion) |url=https://www.theatlantic.com/video/index/264364/celebrating-a-halloween-tradition-10-ways-to-smash-a-pumpkin-in-slow-motion/ |access-date=March 25, 2022 |website=The Atlantic |language=en-US}}

• 3 Minutes (2011)
• "Running on Empty" (2011)
• "Empty America" webseries (2012)
• "Already Gone" short film (2012)

{{Reflist}}

• {{IMDb name|id=3266533|name=Ross Ching}}
• [http://www.rossching.com/ Official Ross Ching Website]
• [https://www.youtube.com/rastachingy Youtube]
• [http://www.3minutes-film.com/ 3 Minutes - Official Site]

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Category:Living people

Category:Year of birth missing (living people)

Category:Filmmakers from California

Category:American music video directors