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Round Table Advertising

{{Short description|Canadian advertising agency based in Toronto, Ontario}}

{{Infobox company

|logo = Round Table Logo.gif

|logo_size = 120px

|name = Round Table Advertising

|type = Private

|foundation = 2000

|location_city = Toronto, Ontario

|location_country = Canada

|key_people = Sallah Cayer, Partner
Brent Peterson, Partner

|area_served = North America

|services = Advertising, Marketing, Branding, Media Planning & Buying

|homepage = http://www.roundtableadvertising.com

}}

Round Table Advertising (Round Table) is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.

The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".[http://www.roundtableadvertising.com/about.shtml Round Table Advertising - About]

Clients

Round Table's past and present clients include:

Notable campaigns

Image:Strongbow Shatterd Bus Shelter.jpg

Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand.[http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080811_144240_11184 Weston puts Olympic dreams on display, Marketing Magazine, August 11, 2008] A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.[http://watch.ctv.ca/news/clip271190#clip271190 'O Canada' has racked up hits on the Internet and is even being featured in a commercial, CTV News, March 1, 2010]{{dead link|date=July 2021|bot=medic}}{{cbignore|bot=medic}}

In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30-second television commercial referencing the brand's history and the changes in its product lineup.[http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100409_165204_1340 Wonder Bread Travels Through Time, Marketing Magazine, April 12, 2010]

In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA.[http://www.newswire.ca/en/releases/archive/February2008/13/c9481.html Weston Bakeries Limited (February 13, 2008). Wonder+ introduces Canada's first and only sliced bread with Omega-3 DHA. Retrieved on 2009-03-24] As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.[http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080215_777333_2305 Weston bakes omega-3 into Wonder+ campaign, Marketing Magazine, February 15, 2008]

In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.[http://www.cbsoutdoor.ca/newsletters/2007/No6_Jul30.html Keeping You Posted...CBS Outdoor Canada - July 30, 2007]

Awards

Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories:

  • [http://www.cassies.ca The CASSIES Awards]
  • 2007 Bronze - Packaged Goods - Food - Wonder Plus
  • 2007 Bronze - Best Launch - Wonder Plus[http://cassies.ca/winners/2007Winners/winners_bronzeAwards.html Canadian Advertising Success Stories 2007 - Bronze Awards]
  • 2006 Silver - Off To A Good Start - Wonder Plus[http://cassies.ca/winners/2006Winners/winners_14.html Canadian Advertising Success Stories 2006 - Off To A Good Start, Silver: Wonder Plus]
  • 2003 Certificate of Excellence - Quebec & Regional English - Toronto.com[http://cassies.ca/winners/2003Winners/toronto.htm Canadian Advertising Success Stories 2003 - Quebec & Regional English Certificate of Excellence: Toronto.com]
  • 2002 Certificate of Excellence - Off To A Good Start - Toronto.com
  • Promax Awards
  • 2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media
  • 2007 North America BDA Bronze - Total Package Design: Image All Inclusive Combination[http://www.roundtableadvertising.com/news_article_5.shtml Round Table Advertising - News]
  • [http://www.marketingmag.ca/mia Media Innovation Awards]
  • 2008 Certificate - Television - Wonder
  • 2007 Bronze - Radio - Workopolis
  • 2003 Silver - Television - Wonder

References

{{reflist}}

External links

  • [http://www.roundtableadvertising.com Official Web Site]

Category:Advertising agencies of Canada

Category:Marketing companies established in 2000

Category:Companies based in Toronto