Roundarch Isobar
{{multiple issues|
{{COI|date=October 2012}}
{{promotional|date=October 2012}}
}}
{{Infobox company
| logo = ISOBAR LOGO RGB POS.jpg
| type = Public
| locations = Chicago, Illinois, New York, New York, Denver, Colorado, Detroit, Michigan, and Boston, Massachusetts
| key_people = {{unbulleted list|Jeff Maling |(Co-CEO)|Geoff Cubitt |(Co-CEO)|Jim Butler |(President)|Bruce Posner |(Chief Financial Officer)}}
| industry = Marketing, Technology and Business Services
| products = Marketing & Web Design
| num_employees = Approximately 450
| parent = Dentsu International
| homepage = [http://www.isobar.com/ isobar.com] (company website)
}}
Isobar, known as Roundarch Isobar until 2013,{{Cite web |title=Isobar Unifies Branding Worldwide |url=http://www.mediapost.com/publications/article/215920/isobar-unifies-branding-worldwide.html}} is a digital marketing agency. It was formed after the 2012 merger of Roundarch and Isobar U.S., following the acquisition of Roundarch by Dentsu Aegis Network in a $125 million deal.{{cite web |date=2012-02-22 |title=CORRECTING and REPLACING Aegis acquires leading US digital agency Roundarch |url=http://www.businesswire.com/news/home/20120222006068/en/CORRECTING-REPLACING-Aegis-acquires-leading-digital-agency%7D%7D |accessdate=2012-10-08 |publisher=Business Wire}} Isobar describes itself as a digital agency that "creates applications and digitally-centered marketing campaigns for the web, mobile devices, and social media."{{Cite web |date=2012-11-05 |title=Roundarch Isobar Hires Graham Clark as CRM Practice Lead |url=https://www.businesswire.com/news/home/20121105005164/en/Roundarch-Isobar-Hires-Graham-Clark-as-CRM-Practice-Lead |archive-url=https://web.archive.org/web/20221007143558/https://www.businesswire.com/news/home/20121105005164/en/Roundarch-Isobar-Hires-Graham-Clark-as-CRM-Practice-Lead |archive-date=2022-10-07 |access-date=2022-10-07 |website=www.businesswire.com |language=en}}
Sample projects
Isobar's client list includes 2000 global entities and large government organizations. These clients represent several industries including media, energy, financial services, healthcare, manufacturing, food and beverage, retail, transportation, sports, and hospitality.
Major clients include the HBO, Coca-Cola, adidas, JBL, U.S. Air Force, Avis, Cinemax, Healthways, Bloomberg Sports, Yahoo!, KCRW, New York Jets, Air National Guard, Boston Celtics, and the Next Restaurant.{{Citation needed|date=October 2022}}
=HBO=
Isobar developed HBO.com. The website's new expanded features include: streaming video, a community space, and a personal dashboard.{{cite web|url=http://www.timewarner.com/newsroom/press-releases/2010/01/HBOCOM_Relaunches_Into_Premier_Brand_Destination_01-20-2010.php |title=HBO.COM Re-launches Into A Premier Brand Destination |publisher=Time Warner |date=2010-01-20 |accessdate=2012-10-08}}
=Avis Budget Group=
In 2009, Roundarch (Isobar) announced the recreation of the online experience for Avis Rent-a-Car. Roundarch also created an e-commerce widget called a "Site Extension" that expands AVIS’ online presence by embedding the Avis rental booking function on a partner's Web site {{cite web|url=http://carrental.com/RentCar/airnewzealand/index.html |title=Air New Zealand - Compare Rental Car Rates Worldwide |publisher=Carrental.com |date=2009-07-13 |accessdate=2012-10-08}} all on a single page.{{cite web|url=http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=56831886-D04C-4B00-9DAB-568771024FA1 |title=Roundarch and Avis Rent A Car Share the Success of Their Current Collaboration |publisher=SmartBrief |date= |accessdate=2012-10-08}}
=Adidas miCoach=
In 2012, Isobar helped Adidas build the miCoach system. This tracking technology uses a small data chip embedded in each player's uniform, to provide detailed information about that player's athleticism. Heart rate, stress levels and speed are just a few of the indicators tracked with the miCoach system.{{cite web| url = https://www.espn.com/blog/playbook/tech/post/_/id/1375/mls-all-star-game-will-be-a-smart-game| title = MLS All-Star Game will be a 'smart game' - Tech - ESPN Playbook- ESPN| date = 25 July 2012}}
=United States Air Force=
Since 2001, Roundarch (Isobar) worked with the United States Air Force on various projects includes building and maintaining their enterprise portal. In 2010, the Air Force Portal was updated with new Web 2.0 features.{{cite web|author=Patty Welsh|url=https://www.hanscom.af.mil/News/story/id/123193815/|title=Air Force Portal improves collaboration with professional networking|publisher=Hanscom.af.mil|access-date=2012-10-08|url-status=live|archive-url=https://web.archive.org/web/20130309160726/http://www.hanscom.af.mil/news/story.asp?id=123193815|archive-date=2013-03-09}}
=Healthways=
In 2011, Healthways entered into a 5-year strategic agreement with Roundarch (Isobar) and introduced new online and mobile capabilities in their EmbraceTM 5.0 platform.{{cite web|url=http://investors.healthways.com/phoenix.zhtml?c=91592&p=irol-newsArticle_newsroom&ID=1604027&highlight= |title=Healthways - News Release |publisher=Investors.healthways.com |date=2011-09-06 |accessdate=2012-10-08}}
References
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