Roy Morgan
{{Short description|Australian market research company based in Melbourne}}
{{Use dmy dates|date=November 2019}}
{{about|the market research company|the singer|Gramps Morgan}}
{{Infobox company
| name = Roy Morgan
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| type = Private
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| foundation = {{Start date and age|1941}}
| founder = Roy Morgan
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| location_city = Melbourne
| location_country = Australia
| locations =
| area_served = Australia, New Zealand, USA, UK, Indonesia
| key_people = Gary Morgan, Executive Chairman;
Michele Levine, CEO
| industry = Social, political and market research
| products = {{bulleted|Political polls|Social research|Market research|Media and web usage|Media planning data|Reactor (The Worm)|ASTEROID (Data Analysis Software)}}
| services = Market research
| revenue = A$40 million
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| homepage = {{URL|https://www.roymorgan.com/}}
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Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International. The Morgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia.
Foundation
The company was founded by Roy Morgan (1908–1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.{{cite news|url=https://www.smh.com.au/business/consumer-affairs/aldi-is-australia-s-most-trusted-brand-as-banks-drop-in-favour-20181121-p50hay.html|title=Aldi is Australia's most trusted brand, as banks drop in favour|author=Rachel Clun|newspaper=The Sydney Morning Herald|date=21 November 2018|access-date=24 March 2022}}
Commercial performance
The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in Sydney, Perth and Brisbane as well as offices of Roy Morgan International in Auckland, London, New York City, Princeton and Jakarta.
The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such as Crikey and Henry Thornton magazine).
Products and services
=Morgan Poll=
The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results{{cite web | title=About Morgan Poll | website=Roy Morgan | url=http://www.roymorgan.com/morganpoll/about | access-date=24 March 2022}} and is widely reported.{{cite web | title=Essential Research and Roy Morgan polls | website=The Poll Bludger| first= William| last= Bowe | date=22 March 2022 | url=https://www.pollbludger.net/2022/03/22/essential-research-and-roy-morgan-polls-2/ | access-date=24 March 2022}}{{cite web | last=Beaumont | first=Adrian | title=Mixed results for Labor in nine federal seat polls, but a national Morgan poll gives Labor a massive lead | website=The Conversation | date=24 March 2022 | url=http://theconversation.com/mixed-results-for-labor-in-nine-federal-seat-polls-but-a-national-morgan-poll-gives-labor-a-massive-lead-179836 | access-date=24 March 2022}}
=The Worm=
The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.
Roy Morgan developed the Worm,{{cite news|url=http://www.news.com.au/couriermail/story/0,23739,22624834-952,00.html |title=Rudd given nod in close debate |via=news.com.au|newspaper=The Courier-Mail |date=22 October 2007 |first1=Lincoln |last1=Archer |first2=Clinton |last2=Porteous |url-status=dead |archive-url=https://web.archive.org/web/20090213002704/http://www.news.com.au:80/couriermail/story/0,23739,22624834-952,00.html |archive-date= Feb 13, 2009 }} which first appeared on live TV on the Network Ten political talk program Face to Face.
This leading Audience Response Measurement technology was colloquially described as The Worm because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example an election debate) in real-time. After being commissioned to provide The Worm to the Nine Network for a decade, Roy Morgan discovered that Nine had secretly registered 'The Worm
Roy Morgan conducts the fieldwork for The Melbourne Institute's Household, Income and Labour Dynamics in Australia Survey (HILDA).
See also
References
{{Reflist}}
External links
- {{Official website|https://www.roymorgan.com/}}
{{Authority control}}
Category:Market research companies of Australia
Category:Public opinion research companies
Category:Companies based in Melbourne
Category:Australian companies established in 1941