Run Devil Run (Girls' Generation song)
{{Use mdy dates|date=April 2023}}
{{Infobox song
| name = Run Devil Run
| cover = Run Devil Run Single.jpg
| alt =
| type = single
| artist = Girls' Generation
| album = Run Devil Run {{noitalic|and}} Girls' Generation
| A-side = Mr. Taxi (JP)
| released = March 17, 2010
January 25, 2011 (Japan)
| recorded =
| studio =
| venue =
| genre = Electropop{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7898154/girls-generation-singles-ranked-worst-to-best-stream/|title=Every Girls' Generation Single Ranked From Worst to Best|magazine=Billboard|first=Tamar|last=Herman|date=August 11, 2017|accessdate=May 20, 2021}}
| length = {{duration|m=3|s=21}}
| label = SM, Nayutawave
| lyricist =
- Hong Ji-yu
- Kanata Nakamura (JP)
| composer = {{flatlist|
- Busbee
- Alex James
- Kalle Engstrom}}
| prev_title = Hoot
| prev_year = 2010
| next_title = The Boys
| next_year = 2011
| misc = {{Extra chronology
| artist = Japanese
| type = single
| prev_title = Oh!
| prev_year = 2010
| title = Mr. Taxi / Run Devil Run
| year = 2010
| next_title = Genie
| next_year = 2010
}}
{{Audio sample
| type = single
| file = Girls' Generation - Run Devil Run (Korean).ogg
| description = "Run Devil Run"
}}
{{External music video|{{YouTube|q_gfD3nvh-8|"Run Devil Run"}}}}
}}
"Run Devil Run" is a song by South Korean girl group Girls' Generation. The original Korean version was released on March 17, 2010, as a single from Run Devil Run (2010), the reissue of their 2010 studio album Oh!. A Japanese version was released digitally on January 25, 2011, by Nayutawave Records, and was later released as a double A-side single with "Mr. Taxi" on April 23, 2011, as the third single from their Japanese self-titled debut studio album.
Background and release
"Run Devil Run" was written by Alex James, Busbee, and Kalle Engström.{{cite web|last=Yang|first=Ji-won|url=http://article.joins.com/news/article/article.asp?total_id=4064630&ctg=15|title=Girls' Generation released 'Run Devil Run' immediately after topping music charts|work=JoongAng Ilbo|date=March 17, 2010|accessdate=March 17, 2010|language=Korean|archive-date=December 12, 2013|archive-url=https://web.archive.org/web/20131212191637/http://article.joins.com/news/article/article.asp?total_id=4064630&ctg=15|url-status=live}} In 2008, American singer Kesha provided the vocals for the demo of the song which has been leaked online. The song was pitched to SM Entertainment for Girls' Generation.{{cite web | url=http://www.papermag.com/2011/01/girls_generations_run_devil_ru.php | title=Girls' Generation's 'Run Devil Run' is Our Music Video of the Day | last=Pini | first=Gary | work=Paper | date=January 11, 2011 | accessdate=December 7, 2013 | archive-date=December 11, 2013 | archive-url=https://web.archive.org/web/20131211084235/http://www.papermag.com/2011/01/girls_generations_run_devil_ru.php | url-status=live }} The song is an electro pop song, with horn synths in the background, and strong harmonies. It is a strong conical departure from the group's usual musical style until that point. It has been noted to use the schaffel beat.{{cite web |last=Martin |first=Ian |date=June 30, 2011 |title=Every day we're schaffeling: What Girls Generation are doing right |url=http://www.japantimes.co.jp/culture/2011/06/30/culture/every-day-were-schaffeling-what-girls-generation-are-doing-right/ |url-status=live |archive-url=https://web.archive.org/web/20131213070504/http://www.japantimes.co.jp/culture/2011/06/30/culture/every-day-were-schaffeling-what-girls-generation-are-doing-right/ |archive-date=December 13, 2013 |accessdate=December 10, 2013 |publisher=The Japan Times}} In 2011, Girls' Generation recorded a Japanese version of "Run Devil Run", which was released as a double A-side with "Mr. Taxi".{{cite web| url=http://www.universal-music.co.jp/girlsgeneration/products/upch-89099/| title=Mr. Taxi / Run Devil Run by Girls' Generation| publisher=Universal Music Japan| language=ja| accessdate=May 22, 2015| archive-date=May 2, 2015| archive-url=https://web.archive.org/web/20150502041956/http://www.universal-music.co.jp/girlsgeneration/products/upch-89099/| url-status=live}}
Reception
Seong Won-ho of IZM gave the song 1 stars out of 5, where he felt that the translated lyrical content and the group's vocal performance were a downgrade from the original version by Kesha.{{cite web |last1=Seong |first1=Won-ho |date=March 2010 |title=Run Devil Run Single Review |url=http://www.izm.co.kr/contentRead.asp?idx=21276&bigcateidx=8&subcateidx=10&view_tp=1 |access-date=2 April 2023 |website=IZM |language=ko}} Commercially, "Run Devil Run" peaked at number one on the Gaon Digital Chart for two weeks.{{cite web|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_week=12¤t_year=2010&chart_Time=week|title=Gaon Digital Singles Chart|publisher=Gaon|date=March 14–20, 2010|accessdate=November 20, 2013|language=Korean|archive-date=November 5, 2013|archive-url=https://web.archive.org/web/20131105164622/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_week=12¤t_year=2010&chart_Time=week|url-status=live}}{{cite web|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_week=13¤t_year=2010&chart_Time=week|title=Gaon Digital Singles Chart|publisher=Gaon|date=March 21–27, 2010|accessdate=November 20, 2013|language=Korean|archive-date=November 5, 2013|archive-url=https://web.archive.org/web/20131105163328/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_week=13¤t_year=2010&chart_Time=week|url-status=live}} It was certified gold by the Recording Industry Association of Japan (RIAJ) in ringtone downloads in May 2011.
Music videos
The music video for "Run Devil Run" was released on March 18.{{cite web|last=Baek|first=Ki-hye|url=http://www.hankyung.com/news/app/newsview.php?aid=2010031716057&sid=0107&nid=007<ype=1|title=블랙 소시' 베일 벗은 소녀시대, 신곡 음원 공개 (Veil is Removed from "Black Girls' Generation", New Single Released)|publisher=Hankyung.com|work=Korea Economic Daily|date=March 17, 2010|accessdate=March 16, 2010|language=Korean|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705173207/http://www.hankyung.com/news/app/newsview.php?aid=2010031716057&sid=0107&nid=007<ype=1|url-status=live}} They also released a story version on March 31, 2010.Lucia Hong: [http://10.asiae.co.kr/Articles/new_view.htm?sec=ent4&a_id=2010033015365142024 Girls' Generation to release story version of "Run Devil Run"] {{Webarchive|url=https://web.archive.org/web/20110722134344/http://10.asiae.co.kr/Articles/new_view.htm?sec=ent4&a_id=2010033015365142024 |date=July 22, 2011 }} 10asia.co.kr. March 30, 2010. The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.
=Story version=
The story version is similar to the original version, with the two rooms where the girls are dancing, and there individual close-ups in their Black SoShi looks, but the overall video is different, with a tie-in with the video of the group's song "Oh!". In the beginning of the video, it shows the mishandled helmet spill a cup, which damages a computer monitor, causing the Black SoShi to emerge from the monitor and into the girls' room and begin making a mess of it. Soon, the girls meet the Black SoShi, and after an encounter with them, Yuri pulls the plug from the monitor to its outlet, turning off the monitor and causing the Black SoShi to disappear. When the girls are cleaning up the room, one of them touches the monitor, and it shows the Black SoShi.{{in lang|ko}} [http://sports.chosun.com/news/ntype2.htm?ut=1&name=/news/entertainment/201002/20100224/a2x75103.htm [하이컷 엿보기] 소녀시대 가슴에 새겨진 숫자의 뜻? ([Hayikeot glance] Girls' engraved on the chest of the number mean?)]. The Chosun Ilbo {{Webarchive|url=https://web.archive.org/web/20170826072217/http://sports.chosun.com/news/ntype2.htm?ut=1&name=%2Fnews%2Fentertainment%2F201002%2F20100224%2Fa2x75103.htm |date=August 26, 2017 }}. February 23, 2010. Retrieved February 23, 2010.
=Japanese version videos=
On April 8, 2011, the teaser video for a Japanese version of "Run Devil Run" was released and the full video the following day. On April 25, 2011, a dance version was released. Lisette Bustamante provided choreography for the videos.{{citation needed|date=January 2014}} The video is similar to the Korean version, except for altered dance moves and outfits. The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits. The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.
Promotion
On March 11, 2010, photos of the members were started being released online showcasing a dark concept, the so-called Black SoShi.{{cite web |date=March 12, 2010 |title=블랙 소시 태연-서현, 도도-시크 매력 물씬 (Black SNSD Taeyeon-Seohyun "Glamorous and Elegant" look) |url=http://osen.mt.co.kr/news/view.html?gid=G1003120027 |url-status=live |archive-url=https://web.archive.org/web/20100316041515/http://osen.mt.co.kr/news/view.html?gid=G1003120027 |archive-date=March 16, 2010 |accessdate=March 17, 2010 |publisher=Osen |language=Korean}} In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for "Run Devil Run" and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Tell Me Your Wish (Genie)", and a photo gallery.{{cite web |last=Hong |first=Lucia |date=March 30, 2010 |title=Girls' Generation's album released as smart phone app |url=http://10.asiae.co.kr/Articles/new_view.htm?sec=ent4&a_id=2010032615025714606 |url-status=dead |archive-url=https://web.archive.org/web/20110722134328/http://10.asiae.co.kr/Articles/new_view.htm?sec=ent4&a_id=2010032615025714606 |archive-date=July 22, 2011 |accessdate=July 19, 2010 |work=Asiae.co.kr |publisher=아시아경제 |language=Korean}} They concluded their song promotions by May 2, 2010, in SBS's Inkigayo. In Japan, "Run Devil Run" was first performed on Music Station on January 28, 2011.{{citation needed|date=December 2013}}
Accolades
Its first number one on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "I Was Wrong".{{cite web |last=Kim |first=Kyeong-min |date=April 5, 2010 |title=소시 '런데빌런', 결방 '뮤뱅'서 카라 꺾고 1위 등극 (Girls' Generation's "Run Devil Run" Beats Out Kara for Belated #1 on Music Bank) |url=http://www.mydaily.co.kr/news/read.html?newsid=201004051316291131 |url-status=live |archive-url=https://web.archive.org/web/20120111071633/http://www.mydaily.co.kr/news/read.html?newsid=201004051316291131 |archive-date=January 11, 2012 |accessdate=April 5, 2010 |publisher=MyDaily |language=Korean}}
| class="wikitable" style="text-align:center"
|+Music program awards ! width="120" | Program ! width="130" | Date ! {{abbr|Ref.|Reference}} |
| rowspan="2" |Music Bank
| April 2, 2010 |
| April 9, 2010 |
| rowspan="2" |Inkigayo
| April 4, 2010 |
| April 11, 2010 |
Credits and personnel
Credits are adapted from Run Devil Run liner notes.{{cite AV media notes| title=Run Devil Run| others=Girls' Generation| type=CD liner notes| year=2010| publisher=S.M. Entertainment}} The Japanese version credits are adapted from "Mr. Taxi / Run Devil Run" liner notes.{{cite AV media notes| title="Mr. Taxi / Run Devil Run"| others=Girls' Generation| type=CD liner notes| year=2011| publisher=Nayutawave Records}}
{{col-begin}}
{{col-2}}
- Girls' Generation – Vocals
- Taeyeon – Main vocals, Background vocals
- Jessica – Main vocals, Background vocals
- Sunny – Vocals, Background vocals, Main Raps
- Tiffany – Lead vocals, Background vocals
- Hyoyeon – Vocals, Main Raps
- Yuri – Lead Vocals
- Sooyoung – Vocals, Raps
- Yoona – Vocals
- Seohyun – Main vocals, Background vocals
- Hong Ji-yoo – Lyrics {{small|(Korean version)}}
- Kanata Nakamura – Lyrics {{small|(Japanese version)}}
- Kenzie – vocal direction
- Lee Seong Ho – recording engineer
{{col-2}}
- Nam Koong Jin – mixing engineer
- Michael Busbee – songwriting
- Alex James – songwriting
- Kalle Engström – songwriting
- Jeon Hoon – mastering engineer
{{col-end}}
Charts
{{col-begin}}
{{col-2}}
= Korean version =
| class="wikitable plainrowheaders" style="text-align:center;"
|+Weekly charts !Chart (2010) !Peak |
| scope="row" | South Korea (Gaon){{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=14&hitYear=2010&termGbn=week|title=Gaon Digital Chart: Week 14, 2010|publisher=Gaon Digital Chart|language=Korean|archiveurl=https://web.archive.org/web/20150501093018/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=14&hitYear=2010&termGbn=week|archivedate=May 1, 2015}}
|1 |
|---|
| class="wikitable plainrowheaders" style="text-align:center;"
|+Year-end charts ! Chart (2010) ! Position |
| scope="row" | South Korea (Gaon){{cite web|archiveurl=https://web.archive.org/web/20131018005017/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_year=2010&chart_Time=year|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T¤t_year=2010&chart_Time=year|title=Gaon Digital Chart: 2010|publisher=Gaon Digital Chart|language=Korean|archivedate=October 18, 2013}}
| 25 |
|---|
{{col-2}}
= Japanese version =
{{col-end}}
Certifications and sales
{{Certification Table Top}}
{{Certification Table Entry|region=Japan|type=ringtone|artist=Girls' Generation|title=Run Devil Run|relyear=2011|certyear=2011|certmonth=5|award=Gold|note=Full-length ringtone|access-date=September 14, 2021}}
{{Certification Table Entry|region=South Korea|nocert=true|salesamount=2,171,755|note=Korean ver.|salesref={{cite web|archiveurl=https://web.archive.org/web/20140228230722/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K¤t_year=2010&chart_Time=year|url=http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K¤t_year=2010&chart_Time=year|title=Gaon Download Chart: 2010|publisher=Gaon Music Chart|language=Korean|archivedate=February 28, 2014}}}}
{{Certification Table Bottom | noshipments=true}}
Release history
Footnotes
; Notes
{{notelist}}
; References
{{reflist|2}}
External links
- {{YouTube|q_gfD3nvh-8|"Run Devil Run" (Korean version)}}
- {{YouTube|LJReD9chwFk|"Run Devil Run" (Japanese version)}}
{{Girls' Generation songs}}
Category:Girls' Generation songs
Category:Songs with feminist themes
Category:SM Entertainment singles
Category:Songs written by Alex James (songwriter)
Category:Songs written by busbee
Category:Songs written by Kalle Engström