Russell S. Winer

{{Infobox academic|name=Russell S. Winer|alma_mater=Union College (BA)
Carnegie Mellon University (MS, PhD)|workplaces=Columbia Business School
Owen Graduate School of Management
Haas School of Business
New York University Stern School of Business
University of the People|discipline=Business administration, marketing|sub_discipline=Customer relationship management, consumer choice, information technology}}

Russell Stuart Winer is an American econometrician and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People.

Education

Winer completed a B.A. in economics with Phi Beta Kappa honors at Union College in 1973. He earned a M.S. (1975) and Ph.D. (1977) in industrial administration from Carnegie Mellon University.{{Cite web|url=https://www.stern.nyu.edu/faculty/static/cv/cv_rwiner_20190815.pdf|title=CV|date=August 2019|website=NYU Stern School of Business}} His dissertation was titled An econometric analysis of the effect of advertising on consumer behavior. Richard Staelin was Winer's doctoral advisor.{{Cite thesis|title=An econometric analysis of the effect of advertising on consumer behavior|date=1979|first=Russell Stuart|last=Winer|degree=Ph.D.|publisher=Carnegie Mellon University Graduate School of Industrial Administration|oclc=830689256}}

Career

Winer was a consultant for American Airlines, New York Telephone, Ogilvy & Mather, and Dancer Fitzgerald Sample. In the 1980s, he was a faculty member of the Owen Graduate School of Management at Vanderbilt University. In 1986, Winer joined the marketing firm, Nashville Consulting Group to perform conjoint analyses related to purchase decisions.{{Cite news|date=1986-05-11|title=People in Business|pages=136|work=The Tennessean|url=https://www.newspapers.com/clip/71464853/people-in-business/|access-date=2021-02-19|via=Newspapers.com}}

Since 2009, Winer has been the dean of the department of business administration at the University of the People. He leads the institution's Master of Business Administration program.{{Cite web|url=https://www.ft.com/content/157edd72-ea0e-11e5-888e-2eadd5fbc4a4|title=University of the People offers MBA with no tuition charge|last=Viña|first=Gonzalo|date=2016-03-15|website=Financial Times|language=en-GB|access-date=2020-04-17}}

Winer is the William Joyce Professor of Marketing{{Cite web|last=Bansal|first=Shuchi|date=2016-09-19|title=Too much choice can confuse consumers, says marketing guru Russell Winer|url=https://www.livemint.com/Consumer/CCA0Blg58e0yBdSeuLiQtL/Too-much-choice-can-confuse-consumers-marketing-guru-Russ.html|access-date=2021-02-19|website=mint|language=en}} and has been chair of the marketing department at the New York University Stern School of Business.{{Cite news|last=Levere|first=Jane L.|date=2011-07-27|title=A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression (Published 2011)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2011/07/27/business/media/sharpie-aims-a-new-campaign-at-teenagers.html|access-date=2021-02-19|issn=0362-4331}} He has taught at the Indian School of Management and Entrepreneurship, Mumbai and has written three books and over 70 papers on marketing.

In 2015, Winer became a fellow of the American Marketing Association.

Winer has supported Sharpie's modern advertising methods, calling it "a really interesting, multichannel campaign". He has spoken about the difficulties when multiple brands are in a marketplace, and thinks the choice can sometimes overwhelm consumers. Along with Itamar Simonson, Winer has conducted research on shopping behavior.{{cite web |last1=Soman |first1=Dilip |title=What trick-or-treating tells us about human nature |url=https://theconversation.com/what-trick-or-treating-tells-us-about-human-nature-86513 |website=theconversation.com |date=29 October 2017 |publisher=The Conversation |access-date=22 February 2021}}

Selected works

= Books =

{{Cite book|last1=Lehmann|first1=Donald R.|title=Analysis for marketing planning|last2=Winer|first2=Russell S.|date=1988|publisher=Business Publications|isbn=978-0-256-05783-6|location=Plano, Tex.|language=en|oclc=17474237|author-link=Donald Lehmann}}{{Cite journal|last=Barczak|first=Gloria|date=September 1997|title=Review|journal=Journal of Product Innovation Management|volume=14|issue=5|pages=424|issn=0737-6782|eissn=1540-5885}}
{{Cite book|last1=Lehmann|first1=Donald R|title=Product management|last2=Winer|first2=Russell S.|date=1997|publisher=McGraw-Hill Education|isbn=978-0-256-21439-0|location=Chicago|language=en|oclc=35001893}}Reviews of Product Management:
{{Cite journal|last1=van Everdingen|first1=Yvonne M.|last2=Waarts|first2=Eric|date=December 1999|title=Book review|journal=International Journal of Research in Marketing|volume=16|issue=4|pages=323|doi=10.1016/S0167-8116(99)00015-4|issn=0167-8116|eissn=1873-8001}}
{{Cite journal|last=Barczak|first=Gloria|date=September 1997|title=Review|journal=Journal of Product Innovation Management|volume=14|issue=5|pages=425|issn=0737-6782|eissn=1540-5885}}
{{Cite journal|last=Merunka|first=Dwight|date=September 2001|title=Review|journal=Recherche et Applications en Marketing|volume=16|issue=3|pages=117|doi=10.1177/076737010101600310|s2cid=167354009|issn=0767-3701|eissn=2051-2821}}
{{Cite book|last=Winer|first=Russell S.|title=Marketing Management|date=2004|publisher=Prentice Hall|isbn=978-0-13-140547-9|language=en}}
{{Cite book|last=Winer|first=Russell S.|title=Pricing|date=2005|publisher=Marketing Science Institute|isbn=978-0-9657114-6-3|location=Cambridge, Mass.|language=en|oclc=63286707}}
{{Cite book|last1=Winer|first1=Russell S|url=http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1766816|title=The history of marketing science|last2=Neslin|first2=Scott A|date=2014|publisher=World Scientific Pub. Co.; Now Publishers Inc.|isbn=978-981-4596-48-0|location=Singapore; Hanover, MA|language=en|oclc=884330508}}

= Journal articles =

{{Cite journal|last=Winer|first=Russell S.|date=September 1986|title=A Reference Price Model of Brand Choice for Frequently Purchased Products|journal=Journal of Consumer Research|language=en|volume=13|issue=2|pages=250–256|doi=10.1086/209064|issn=0093-5301|doi-access=}}
{{Cite journal|last=Winer|first=Russell S.|date=July 2001|title=A Framework for Customer Relationship Management|journal=California Management Review|language=en|volume=43|issue=4|pages=89–105|doi=10.2307/41166102|jstor=41166102|s2cid=5700859|issn=0008-1256}}
{{Cite journal|last=Winer|first=Russell S.|date=May 2009|title=New Communications Approaches in Marketing: Issues and Research Directions|journal=Journal of Interactive Marketing|language=en|volume=23|issue=2|pages=108–117|doi=10.1016/j.intmar.2009.02.004|s2cid=19013556 }}