Rusty Australia

{{Infobox company

| name = Rusty

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| founded = {{Start date and age|1985}} in San Diego

| founder = Rusty Preisendorfer

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| hq_location_city = Perth, Western Australia

| hq_location_country = Australia

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| products = Surfing equipment and surfwear

| owner = Vegas Enterprises Pty Ltd.{{Cite web|url=https://www.businessnews.com.au/Company/Vegas-Enterprises|title=Vegas Enterprises}}

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| website = {{URL|https://rusty.com.au/}}

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Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer.{{Cite web|url=https://guide.ethical.org.au/company/?company=4731|title=Rusty Australia | Shop Ethical! company profile|website=guide.ethical.org.au}}{{Cite web|url=https://www.perthnow.com.au/news/wa/saba-button-the-girl-who-is-never-alone-ng-435bf8c5d647535f531f4d545b782198|title=Saba Button, the girl who is never alone|date=April 7, 2011|website=PerthNow}} It also operates in the US under the name Rusty Surfboards.

Notably, Rusty has worked with professional surfers such as Josh Kerr,{{Cite web|url=https://stabmag.com/news/josh-kerr-parts-ways-with-long-time-sponsor-rusty/|title=Josh Kerr Parts Ways With Long-time Sponsor, Rusty|date=December 19, 2016}} Jamie O'Brien, C. J. Hobgood, Wade Carmichael,{{Cite web|url=https://asbmag.com/rusty-welcome-wade-carmichael/|title=RUSTY WELCOME WADE CARMICHAEL|date=December 11, 2019}} Liam "Letty" Mortensen,{{Cite web|url=https://stabmag.com/stabcinema/this-former-local-avalon-shop-rat-is-one-of-australias-shiny-new-toys/|title=This Former Local Avalon Shop Rat Is One Of Australia's Shiniest New Toys!|date=July 1, 2020}} and Jacob "Zeke" Szekely.{{Cite web|url=https://stabmag.com/stabcinema/jacob-szekely-scores-12-days-at-perfect-mexican-point-breaks/|title=Jacob Szekely: Not As Bad As He Seems|date=May 30, 2021}}

History

Rusty began as Rusty Surfboards, a San Diego–based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.{{Cite web|url=https://www.ocregister.com/2006/08/11/rusty-sells-trademarks/|title=Rusty sells trademarks|date=August 11, 2006}}{{Cite web|url=https://www.latimes.com/archives/la-xpm-2006-aug-08-fi-rusty8-story.html|title=Founder of the Rusty Brand Sheds Surf Wear for Surfboards|date=August 8, 2006|website=Los Angeles Times}}{{Cite web|url=https://thewest.com.au/news/wa/surf-brand-to-catch-new-us-wave-ng-ya-135835|title=Surf brand to catch new US wave|date=January 27, 2016|website=The West Australian}}{{Cite web|url=https://www.yewonline.com/2020/05/25/rusty-boardhouse-in-la-jolla-closes/|title=Rusty Boardhouse La Jolla Closes|date=May 25, 2020}} Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego.{{Cite web|url=https://www.surfer.com/blogs/industry-news/rusty-preisendorfer-honored-boardroom/|title=Rusty Preisendorfer to be honored at The Boardroom|date=July 29, 2014}}{{Cite web|url=https://www.sandiegoreader.com/news/1994/nov/24/shirt-surf-hero/|title=The Rusty Preisendorfer story is a San Diego story | San Diego Reader|website=www.sandiegoreader.com}} In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.{{Cite web|url=https://www.businessnews.com.au/Company/Vegas-Enterprises|title=Vegas Enterprises|website=Business News}}

Professional surfer C.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion.{{Cite web|url=https://surfingwalkoffame.com/cj-hobgood/|title=Clifton "CJ" Hobgood "2016 Surf Champion" Surfing Walk of Fame|date=September 29, 2017}}{{Cite web|url=https://www.latimes.com/socal/daily-pilot/news/tn-dpt-xpm-2002-01-31-export8095-story.html|title=Wet 'n Wild -- Rockin' Fig|date=January 31, 2002|website=Daily Pilot}} Rusty Australia was then renamed to just Rusty in 2006.

In 2014, Rusty and Billabong teamed up to make a line of surfboards that are replicas of the board used by Mark "Occy" Occhilupo in 1984.{{Cite web|url=http://www.surfersvillage.com/content/rusty-billabong|title=Rusty & Billabong replicate Occy's magic board|website=Surfersvillage.com}}{{Cite web|url=https://www.surfdome.com.au/blog/the-stuff-of-legend-the-occy-84|title=The Stuff of Legend: The Occy 84 | Journal | Surfdome|website=www.surfdome.com.au}}{{Cite web|url=https://shredsledz.net/2016/09/rusty-occy-billabong/|title=Holy Trinity: Occy, Rusty and Billabong|date=September 29, 2016}}

Rusty released the surf film TUFF (2015), which starred Noa Deane, Josh Kerr, and Dylan Goodale.{{Cite web|url=https://whatyouth.com/films/tuff-a-new-surf-film-starring-noa-deane-presented-by-rusty/watch-rustys-new-film-tuff-starring-noa-deane-with-josh-kerr-and-dylan-goodale/|title=Watch Rusty's new film: TUFF – Starring Noa Deane with Josh Kerr and Dylan Goodale|website=What Youth}}{{Cite web|url=https://www.surfer.com/videos/this-is-tuff/|title=This is TUFF|date=September 2, 2015}}

Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.{{Cite web|url=https://www.surfer.com/blogs/design-forum/design-forum-clint-preisendorfer-rusty-surfboards-chupacabra-model/|title=Rusty's Chupacabra: A Lively Board for Less Than Thrilling Conditions|date=June 6, 2018}}{{Cite web|url=https://www.surfer.com/blogs/design-forum/design-forum-rusty-surfboards-sd-model/|title=Check Out Rusty's Extremely Versatile and High Performance Summer Surfboard|date=July 12, 2018}}{{Cite web|url=https://www.surfer.com/blogs/design-forum/design-forum-rustys-blackbird-step-model/|title=Rusty's "Blackbird," a Big Open Ocean Swell Chasing Step-up|date=September 14, 2018}}

In 2020, the Rusty Boardhouse surf shop in La Jolla, California, closed down. During the 2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the Australian Red Cross and WIRES Wildlife Rescue's relief efforts.{{Cite web|url=https://stabmag.com/news/if-theres-one-positive-thing-about-these-fires-its-seeing-everyone-in-the-surf-industry-do-their-part-to-help/|title=If There's One Positive Thing About These Fires, It's Seeing Everyone In The Surf Industry Do Their Part To Help|date=January 10, 2020}}

Surfboards and clothing

Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards.{{Cite web|url=https://surfhungry.com/rusty-surfboards-review/|title=Rusty Surfboards Review | Epic Boards or Rip Off? [2021]|date=July 2, 2020}} Its surfboard models include the Rusty Keg,{{Cite web|url=https://stabmag.com/stabcinema/joyride-board-test-the-rusty-keg/|title=Joyride Board Test: The Rusty 'Keg'|date=July 16, 2021}} the Rusty Blade,{{Cite web|url=https://stabmag.com/hardware/joyride-the-rusty-blade-surfboard-test-stab/|title=Joyride: The Rusty Blade Surfboard Test|date=June 3, 2019}} and the Dwart.{{Cite web|url=https://thesurfersview.com/uncategorized/surfboard-of-the-week-the-dwart-from-rusty/|title=Surfboard of the Week: The DWART from Rusty|date=April 11, 2013}}{{Cite web|url=https://surfwithamigas.com/surfboard-reviews-the-rusty-dwart/|title=Surfboard Reviews - The Rusty Dwart|date=October 23, 2012}}

Rusty also makes clothing such as shirts,{{Cite web|url=https://stabmag.com/style/rustys-been-rad-since-forever-and-their-new-collection-is-no-exception/|title=Rusty's Been Rad Since Forever and Their New Collection is No Exception|date=11 December 2020}} boardshorts,{{Cite web|url=https://www.surfline.com/surf-news/boardshort-spotlight-rusty/58357|title=Boardshort Spotlight: Rusty|date=August 7, 2019|website=Surfline}} sandals,{{Cite web|url=https://www.stylicy.com/au/shoes/rusty/women/sandals/|title=Rusty Women's Sandals - Shoes | Stylicy Australia|website=Stylicy}} and swimwear.{{Cite news|url=https://www.wsj.com/articles/gemma-ward-wishes-fast-fashion-was-less-prevalent-11556972174|title=Gemma Ward Wishes Fast Fashion Was Less Prevalent|first=Lane|last=Florsheim|newspaper=Wall Street Journal|date=May 4, 2019|via=www.wsj.com}} Rusty also introduced shark deterrent patterns to its surfboards in 2017.{{Cite web|url=https://www.theinertia.com/business-media/rusty-will-put-shark-deterrent-patterns-on-its-boards-sold-down-under/|title=Rusty Will Put Shark Deterrent Patterns on Its Boards Sold Down Under|first=Chase|last=Scheinbaum|website=The Inertia|date=17 January 2017 }}{{Cite web|url=https://www.ispo.com/en/products/id_79695462/rusty-wants-to-bring-an-anti-shark-surfboard-to-the-market.html|title=Rusty Wants to Bring an Anti-Shark Surfboard to the Market|website=www.ispo.com}}{{Cite web|url=https://www.mensjournal.com/adventure/rusty-surfboards-to-put-shark-deterrent-zebra-patterns-on-boards-in-australia/|title=Rusty Surfboards to put shark deterrent zebra patterns on boards in Australia|date=January 18, 2017}}