SAFiYAA

{{Use dmy dates|date=September 2019}}

{{Use British English|date=September 2019}}

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{{short description|London-based fashion label}}

SAfiYAA is a London-based fashion label founded in 2011 by Daniela Karnuts and named after her daughter, 'Safiya'.{{Cite web|url=https://mojeh.com/lifestyle/society-2/my-stylish-life-daniela-karnuts/|title=My Stylish Life: Daniela Karnuts|date=2016-11-22|website=MOJEH|language=en-GB|access-date=2018-12-26}} She started the company with 12 dress designs and the goal of being "created by women for women."{{Cite web|url=https://www.virginmediatelevision.ie/xpose/article/fashion/281446/Everything-you-need-to-know-about-Meghans-new-favourite-designer-Safiyaa|title=Everything you need to know about Meghan's new favourite designer Safiyaa - Fashion from Xposé - Virgin Media Television|website=Virgin Media Television {{!}} Xposé Entertainment|language=en|access-date=2018-12-26}} Famous fans of the brand include Jennifer Lopez and Kate Winslet.{{Cite web|url=http://www.buro247.me/fashion/news/new-name-in-fashion-safiyaa.html|title=A new name in fashion: Safiyaa|website=Buro 24/7 Middle East|language=en|access-date=2018-12-26}}{{Cite web|url=https://www.vogue.co.uk/article/meghan-markle-duchess-of-sussex-fiji-safiyaa-dress|title=Could Meghan's Fijian-Blue Safiyaa Dress Be The Highlight Of The Royal Tour So Far?|last=Newbold|first=Alice|website=British Vogue|access-date=2018-12-26}} In 2018, the Duchess of Sussex, Meghan Markle, wore a SAfiYAA evening gown while at a State dinner in Fiji with Prince Harry and the following month in London at her first Royal Variety Performance.{{Cite web|url=https://www.townandcountrymag.com/style/fashion-trends/a25222975/meghan-markle-safiyaa-royal-variety-performance-photos/|title=Meghan Markle Wore a Black and White Ensemble to the Royal Variety Performance|last=Maloney|first=Maggie|date=2018-11-19|website=Town & Country|language=en-US|access-date=2018-12-26}}