SHE Media#STYLECASTER

SHE Media was founded as SheKnows.com in 1999 by Kyle Cox, Betsy Gartrell-Judd, and Nancy J. Price as a subset of Price and Bailey's online media company Myria Media.{{cite web| url = https://www.bizjournals.com/eastbay/stories/1999/08/09/daily12.html| url-status = dead| archive-url = https://web.archive.org/web/20030420214352/http://www.bizjournals.com/eastbay/stories/1999/08/09/daily12.html| archive-date = 2003-04-20| title = Women's Web portal launching - 1999-08-12 - East Bay Business Times}}{{r|Queen}}{{r|Bloomberg SheKnows}}. It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle, and parenting written by industry experts, journalists, and published authors.{{who|date=March 2015}}{{r|Queen}} SheKnows.com was acquired by Evolve Media in 2012, which in turn sold it to Great Hill Partners.{{cite news|url=https://www.adweek.com/digital/great-hill-partners-acquire-sheknowscom-146024/ |title=Great Hill Partners Acquire SheKnows.com |first=Charlie |last=Warzel |date=December 18, 2012 |newspaper=AdWeek}} In 2014, it acquired #BlogHer and STtyleCaster. In 2016, it acquired HelloFlo, a website dedicated to women's health.{{Cite web|url=https://www.adweek.com/brand-marketing/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527/|title=In Acquiring HelloFlo, SheKnows Media is Getting a Viral Content Machine|last=Monllos|first=Kristina|date=March 31, 2016|website=www.Adweek.com}}

The company was acquired by Penske Media in March 2018 for $40 million.{{cite news|url=https://www.wsj.com/articles/penske-media-purchases-sheknows-media-1520362753 |title=Penske Media Purchases SheKnows Media |newspaper=The Wall Street Journal |date=March 6, 2018|first=Benjamin |last=Mullin}} Samantha Skey was named CEO of the company in July of that year.{{cite news|url=https://www.crainsnewyork.com/article/20180807/FEATURES/180809932/how-a-post-social-media-company-zooms-in-on-strategy |title=How a post-social-media company zooms in on strategy |first=Judith |last=Messina |newspaper=Crain's New York Business |date=August 7, 2018}} SheKnows.com rebranded as SHE Media in November 2018. As of that date, it had 60 million unique monthly visitors.{{cite news |last1=Fuller |first1=Melynda |title=SheKnows Media Rebrands As SHE Media, Shares 'Business of Influence' Research |url=https://www.mediapost.com/publications/article/328101/sheknows-media-rebrands-as-she-media-shares-busi.html |publisher=MediaPost |date=15 November 2018}}

SHE Media publishes entertainment, fashion, health, career, parenting, and food multi-media content. SHE Media is the creator of the annual #Femvertising Awards, which pay recognition to brands and agencies that produce pro-female advertising.{{Cite web|url=https://www.nbcnews.com/video/big-brands-using-femvertising-to-attract-female-consumers-368228931718?v=railb&|title=Big Brands Using Femvertising to Attract Female Consumers|date=December 6, 2014|website=www.nbcnews.com}} Its #BlogHer brand hosts a series of large conferences for women entrepreneurs and content creators each year.

SHE Media defines SheKnows.com as a site dedicated to "providing women with the practical service they need and the daily inspiration they want to live full, authentic lives."{{Cite web|url=https://www.shemedia.com/about-she-media/|title=SHE Media: About Us page}} As the flagship property of SHE Media, SheKnows.com’s editorial and branded content spans topics that include food, family, health, beauty, entertainment, and more. The site was a Webby Best in Lifestyle Site honoree in 2017.{{Cite web|url=https://www.webbyawards.com/winners/2017/websites/general-website/lifestyle/|title=Webby Awards}} In 2015, SheKnows.com received an OMMA Award in the Family/Parenting/Women’s Interest Category.{{Cite web|url=https://www.mediapost.com/publications/article/157177/web-site-excellence-familyparentingwomens-inte.html|title=Web Site Excellence / Family/Parenting/Womens Interest: SheKnows / SheKnows / SheKnows|date=August 22, 2011}} In 2013, it was listed in Forbes’ Top Websites for Women list.{{Cite web|url=https://www.forbes.com/sites/meghancasserly/2013/08/20/the-100-best-websites-for-women-2013/#505a954157c8|title=The 100 Best Websites For Women, 2013|last=Casserly|first=Meghan|date=August 20, 2013|website=www.forbes.com}}

{{main|BlogHer}}

On November 3, 2014, the company acquired #BlogHer, which brought a large network of women content creators and a legacy conference and event revenue stream to the business. The deal was estimated by Ad Age to be worth between $30 and $40 million.{{r|BizWomen - Burns}} #BlogHer co-founders Jory Des Jardins, Elisa Camahort, and Lisa Stone joined SHE Media as executives.{{r|BizWomen - Burns}} The merger offers #BlogHer customers access to SHE Media's multi-media resources and increases the company's share of women's presence on the internet.{{r|BizWomen - Burns}}

Past speakers have included Serena Williams, Kim Kardashian, Gwyneth Paltrow, Gabrielle Union, Amy Schumer, Jessica Alba, Chelsea Clinton, Carla Hall, Sheryl Crow, Martha Stewart, Ava DuVernay, Arianna Huffington, and more.{{Cite web|url=https://conferences.blogher.com/past-events/|title=BlogHer Conferences}}

On August 15, 2014,{{r|Bloomberg SheKnows}} SHE Media purchased STYLECASTER Media Group in Manhattan to broaden its customer base, complement its existing market, and better target "young, cosmopolitan, and fashion-forward" women. It expected to realize $50 million in revenue from the combined organization, according to The Wall Street Journal, which reported that the $10 million purchase was an all-stock transaction. Founders Ari Goldberg and David Goldberg initially became part of the SheKnows organization. Editor-in-Chief Laurel Pinson also moved to SHE Media from STYLECASTER. The site was a Webby Award nominee and honoree for the Best Fashion & Beauty Site in 2015, 2016 and 2017.{{Cite web|url=https://www.webbyawards.com/winners/?search=true&keyword=Stylecaster&pagenumber=1&filter=all&sort=date|title=Webby Awards}}

In April 2016, SHE Media acquired HelloFlo, a website designed to normalize the conversation about women’s and girls' bodies at every stage of life and the creator of viral videos like "Camp Gyno", "First Moon Party" and "A Visit from Aunt Flo". In 2017, HelloFlo was the winner of a Webby Award for Best Health Site.{{Cite web|url=https://www.webbyawards.com/winners/2017/websites/general-website/health/helloflo/|title=Webby Awards}} That same year, it received an OMMA Award for Best Health/Wellness site.{{Cite web|url=https://www.mediapost.com/ommaawards/winners/?event=2017|title=MediaPost OMMA 2017 Winners}}

The #Femvertising Awards, created by SHE Media, honor excellence in pro-female advertising. Based on a term now coined by CEO Samantha Skey in an article published in MediaPost in 2014,{{Cite web|url=https://www.dmnews.com/customer-experience/blog/13042246/fem-or-foe-do-brands-promoting-femvertising-actually-practice-what-they-preach|title=Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?|last=Dupre|first=Elyse|date=April 27, 2017|website=www.dmnews.com}} SHE Media launched the #Femvertising Awards the following year to celebrate ads that challenge social and gender norms through advertising.{{Cite web|url=https://www.adweek.com/brand-marketing/which-ads-best-inspire-and-empower-women-vote-first-femvertising-awards-165115/|title=Which Ads Best Inspire and Empower Women? Vote in the First #Femvertising Awards|last=Adweek Staff|date=June 2, 2015}} Since 2015, the term Femvertising and the #Femvertising Awards have been covered by a variety of media outlets, including NBC Nightly News, Adweek,{{Cite web|url=https://www.adweek.com/brand-marketing/here-are-nominees-second-annual-femvertising-awards-172840/|title=Here Are the Nominees for the Second Annual #Femvertising Awards|last=Monllos|first=Kristina|date=August 5, 2016|website=www.adweek.com}} The Huffington Post{{Cite web|url=https://www.huffingtonpost.com/2014/10/02/femvertising-advertising-empowering-women_n_5921000.html|title='Femvertising' Ads Are Empowering Women — And Making Money For Brands|last=Bahadur|first=Nina|date=October 3, 2014|website=www.huffingtonpost.com}} and more.

SHE Media launched Hatch in 2015{{Cite web|url=https://www.dailydot.com/irl/sheknows-hatch-kids/|title=This video wants to help parents and kids talk about judging on social media|last=Lenz|first=Lyz|date=June 15, 2016|website=www.dailydot.com}}{{Cite web|url=https://www.adweek.com/creativity/how-girls-really-feel-about-gender-roles-and-rise-pro-female-advertising-160730/|title=How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising|last=Ciambrello|first=Roo|date=October 13, 2014|website=www.adweek.com}} to explore social issues impacting Generation Z.

Hatch has been published in news outlets that include CNN,{{Cite web|url=https://www.cnn.com/2017/04/27/health/transgender-talking-to-kids-parenting/index.html|title=Here's a way to start a conversation with kids about being transgender|last=Wallace|first=Kelly|date=April 27, 2017|website=www.cnn.com}} TIME,{{Cite web|url=https://time.com/3915842/caitlyn-jenner-transition-kids-react/|title=Watch Kids Share Eloquent, Empathetic Reactions to Caitlyn Jenner|last=Grossman|first=Samantha|date=June 10, 2015|website=Time}} AdWeek,{{Cite web|url=https://www.adweek.com/brand-marketing/how-room-full-teen-girls-reacted-years-super-bowl-ads-162724/|title=How a Room Full of Teen Girls Reacted to This Year's Super Bowl Ads|last=Castillo|first=Michelle|date=February 2, 2015|website=www.adweek.com}} Upworthy,{{Cite web|url=https://www.upworthy.com/teens-live-in-a-social-media-world-that-most-grown-ups-know-almost-nothing-about|title=Teens live in a social media world that most grown-ups know almost nothing about|last=Berman|first=Robby|date=February 23, 2015|website=www.upworthy.com}} Buzzfeed,{{Cite web|url=https://www.buzzfeednews.com/article/alisonvingiano/teenage-girls-speak-out-about-microaggressions|title=Teenage Girls Speak Out About Microaggressions In This Heartfelt Video|last=Vingiano|first=Ali|date=February 21, 2015|website=www.buzzfeednews.com}} and more. In October 2017, Good Morning America featured the Hatch #DigitalDetox workshop, in which a group of 12- and 13-year-olds who belong to the program shared what it was like to give up social media, online games, streaming video, and texting for an entire week.{{Cite web|url=https://abcnews.go.com/Lifestyle/teens-react-giving-social-media-week/story?id=50757342|title=Teens react to giving up social media for a week|last=Behrendt|first=Taylor|date=October 27, 2017|website=www.abcnews.go.com}}

{{reflist | refs=

{{cite news | url=http://www.bizjournals.com/bizwomen/news/latest-news/2014/11/sheknows-and-blogher-together-aiming-for-most.html | title=SheKnows and BlogHer together: Aiming for 'most diverse, socially driven women's community on the Internet' | author=Hilary Burns, Bizwomen Reporter | newspaper=BizWomen | publisher=BizJournals | date=November 3, 2014 | access-date=March 11, 2015 }}

{{cite web | url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=38920956 | title=SheKnows, LLC | publisher=Bloomberg Business | access-date=March 11, 2015 }}

{{cite news | url=http://www.crainsnewyork.com/article/20140818/TECHNOLOGY/140819897/womens-site-sheknows-buys-stylecaster | title=Women's site SheKnows buys StyleCaster | author=Matthew Flamm | newspaper=Crain's New York Business | publisher=Crain Communications, Inc. | date=August 18, 2014 | access-date=March 11, 2015 }}

{{cite news | url=http://adage.com/article/digital/baste-family-debuts-hidden-valley-ranch-vid/296668/ | title='All About That Baste' Family Debuts Hidden Valley Ranch Video: The Holderness Family Debuts Super Bowl Themed Spot for Hidden Valley Ranch | author=E.J. Schultz | newspaper=Ad Age | date=January 21, 2015 | access-date=March 11, 2015 }}

{{cite news | url=http://www.adweek.com/sa-article/sheknows-content-queen-138540 | title=SheKnows Content Is Queen: Lifestyle site and sister brands connect 23 million women | author=Michael Applebaum | newspaper=Ad Week | date=February 27, 2012 | access-date=March 11, 2015 }}

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• {{cite news | url=http://www.adweek.com/sa-article/sheknows-content-queen-138540 | title=SheKnows content is queen (Kyle Cox remains general manager of SheKnows.com, overseeing the day-to-day operations and vision for the brand) | author=Michael Applebaum | website=AdWeek | date=February 27, 2012 | access-date=February 25, 2016 }}
• {{cite news | url=http://www.huffingtonpost.com/2015/03/10/sheknows-womens-empowerment_n_6838424.html | title=Why It's So Important That Women Empower Other Women (SheKnows Media and BlogHer conference and video)| author=Alanna Vagianos | newspaper=The Huffington Post | date=March 10, 2015 | access-date=March 11, 2015 }}
• {{cite news | url=https://www.bloomberg.com/news/articles/2015-02-05/holderness-family-from-youtube-videos-to-major-commercials | title=Shilling for Suburbia: How a cheesy family that raps became this season's marketing meme | author=Claire Suddath | newspaper=Bloomberg | date=February 5, 2015 | access-date=March 11, 2015 }}

{{Penske Media Corporation}}

Category:Online publishing companies of the United States

Category:Organizations established in 1999

Category:Internet properties established in 1999

Category:American women's websites

Category:Penske Media Corporation

Category:1999 establishments in the United States