SWRV

{{Infobox television channel

| name = SWRV

| logo_size = 201px

| logo = SWRV_Sig_RGB.jpg

| launch_date = {{Start date|2010|2|10}}

| closed_date = {{End date|2013|10|14}}

| owner = Music Choice

}}

SWRV (pronounced 'swerve') was an American music video television channel from Music Choice that launched on February 10, 2010. SWRV relaunched as Music Choice Play on October 15, 2013.{{cite web|url=https://www.prweb.com/releases/music_choice_rebrands_swrv_tv_into_music_choice_play/prweb11225135.htm|title=Music Choice Rebrands SWRV TV Into Music Choice Play|work=PRWeb.com|date=October 14, 2013|access-date=November 10, 2015}}