Saku Brewery

{{Short description|Company based in Estonia}}

{{Infobox company

| name = Saku Õlletehase AS

| logo = Saku Brewery new logo.jpg

| logo_size = 186px

| type = Public (Aktsiaselts)

| foundation = 1820

| location = Saku, Estonia

| key_people = Jaan Härms
(management board member)

| industry = Beverage

| num_employees =

| products = Beers, ciders, bottled water, long drinks, soft drinks, energy drinks

| revenue =

| net_income =

| homepage = [https://www.saku.ee/et/ saku.ee]

}}

Operating under the business name Saku Õlletehase AS, Saku Brewery is an Estonian producer of beer and other beverages. It was founded in 1820 by the local Baltic German landlord Graf {{Interlanguage link multi|Karl Friedrich von Rehbinder|et}}.

Since 2008 Carlsberg Group has been the sole owner of Saku Brewery.[https://www.saku.ee/et/olletehasest/carlsberg-grupp/ Saku.ee. Carlsberg Grupp täna.] Retrieved 28 July 2021 Saku Brewery’s domestic product line consists of the beers Saku Originaal, Karl Friedrich, Saku Rock and Saku On Ice. Saku Brewery is also the Estonian distributor for the products of Carlsberg Group’s Danish, French, Belgian and Finnish subsidiaries. Beer brands sold by Saku include Carlsberg, Tuborg, Kronenbourg 1664 Blanc and Grimbergen. The selection also includes cider, premixed alcoholic beverages, kvass, table water and energy drinks.

As of 27 January 1998, Saku Brewery was a publicly listed company traded on the Tallinn Stock Exchange – initially its shares traded over the counter, later on in the Main List. Saku shares were last listed on the Tallinn Stock Exchange on 19 September 2008. Since leaving the exchange, the company has been 100% owned by international brewery group Carlsberg A/S. Since late 2016, operations have been led by Baltic regional management.

Turnover in 2023 was 72.2 million euros, which was comparable to the result for 2022. Net profit for 2023 was 5.5 million euros. The workforce averaged 292 employees.{{Cite web |date=27 June 2024 |title=Saku Õlletehase müügikäive jäi aasta varasemaga samale tasemele |url=https://saku.ee/et/newsroom/saku-olletehase-mueuegikaeive-jaei-aasta-varasemaga-samale-tasemele/ |access-date=22 October 2024 |website=Saku koduleht}}

History

File:Saku Õlletehas 87 (64).jpg

Saku Brewery traces its history back to 1820, when the ethnic German owner of Saku Manor, Count Karl Friedrich Rehbinder, established a brewery at the manor. Brewing activity took off after the manor was acquired by the Baggo family in 1849, with major innovations beginning in this period.

In 1876, Valerian Baggo established a new steam-powered plant in place of the traditional manorial operation, and 4 October 1877 marked the production of the first wort at the new facility. {{Cite web |date=22 October 2024 |title=Ajalugu |url=https://saku.ee/et/olletehasest/ajalugu/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

In 1899, the brewery was incorporated as joint stock company Saku Õlletehase Aktsiaselts and a narrow-gauge railway was built to connect the plant with Tallinn. On 28 September 1899, the first load of beer delivered by train arrived in Tallinn, a change from horse-powered transport.

In 1914, the outbreak of the First World War brought beer production to a halt in Saku and other breweries until 1921.

In 1976, Saku Brewery became an experimental brewery, investments into a renovation of the facility began, brought to an end by Mikhail Gorbachev’s dry law in 1985.

File:Saku õlletehas ja päikesejaam.jpg

On 12 July 1991, after Estonia restored independence, the government authorized the Saku Brewery, now in the form of a state-owned company, to establish a joint beer production venture with the Swedish firm Baltic Beverages Holding. The government also decided to provide 15.4 million roubles of fixed capital owned by the state company to the joint venture’s statutory fund. The shareholders were the Estonian state-owned Saku Tehased (40%), Hartwall (30%) and Procordia (30%).

At the general meeting of the shareholders of the Saku Õlletehas joint company held on 16 February 1995, it was decided to restructure the company into a public limited company called Saku Õlletehas. On 10 April 1995, there was a public offering of 1,600,000 Saku Õlletehas shares – representing 20% of the share capital. With a nominal value of 10 kroons, they ended up selling for 25 kroons, payable in privatization vouchers.

In 1998, Saku Õlletehase Aktsiaselts was listed on the Tallinn stock exchange. In 2008, the company became 100% owned by Carlsberg A/s and was no longer publicly traded.{{Cite web |date=19 September 2008 |title=Saku Õlletehas lahkub Tallinna Börsilt |url=https://arileht.delfi.ee/artikkel/19919516/saku-olletehas-lahkub-tallinna-borsilt |access-date=22 October 2024 |website=Ärileht}}

Sustainability

Carlsberg Group adheres to a sustainability strategy adopted in 2017, rebranded in 2022 to incorporate zero-energy aspirations. The strategy calls for carbon neutrality to be achieved across the entire value chain by 2040.{{Cite web |date=22 October 2024 |title=Jätkusuutlikkus |url=https://saku.ee/et/olletehasest/jaetkusuutlikkus/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

The company’s main steps taken toward sustainability:

  • In 2021, Saku Õlletehas changed over to a fourth-generation hybrid vehicle fleet.
  • From 2021, Saku Õlletehas packages beer cans in multipacks wrapped in film made 100% from recycled materials.
  • The solar farm on the roof of Estonia’s largest industrial building is located at Saku Brewery.{{Cite web |date=1 September 2022 |title=Eesti suurim tööstushoone katusele rajatud päikesejaam asub Sakus |url=https://www.aripaev.ee/sisuturundus/2022/09/01/eesti-suurim-toostushoone-katusele-rajatud-paikesejaam-asub-sakus |access-date=22 October 2024 |website=Äripäev}}
  • A carbon dioxide capture and recovery system is in use.

Products

File:Saku Originaal 2009.jpg

Saku Brewery’s domestic product line consists of the beers Saku Originaal, Karl Friedrich, Saku Rock and Saku On Ice.{{Cite web |date=22 October 2024 |title=Joogid |url=https://www.saku.ee/et/joogid/olled/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

Saku Brewery is the Estonian distributor for the products made by Carlsberg Group’s Danish, French, Belgian and Finnish subsidiaries. The beer brands distributed include Carlsberg, Tuborg, Kronenbourg 1664 Blanc and Grimbergen, for example.

Also produced and sold: the Somersby cider line,{{Cite web |date=22 October 2024 |title=Siidrid |url=https://saku.ee/et/joogid/siidrid/ |url-status= |archive-url= |archive-date= |access-date= |website=Saku Õlletehase koduleht}} premixed alcoholic beverages (Sinebrychoff, Seth&Riley’s Garage, KOFF),{{Cite web |date=22 October 2024 |title=Long drink. |url=https://saku.ee/et/joogid/long-drink/ |url-status= |archive-url= |archive-date= |access-date= |website=Saku Õlletehase koduleht}} the fermented beverage Mõdu and Karl Friedrich kvass.{{Cite web |date=22 October 2024 |title=Karastusjoogid |url=https://saku.ee/et/joogid/karastusjoogid/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

Saku’s alcohol-free beverage portfolio includes non-alcoholic beers, beer beverages, ciders and long drinks.

The Saku Brewery table water line includes Vichy Classique carbonated and still water. It also producers Vichy Fresh and Vichy Vitamix beverages, which contain natural flavours and aromas.{{Cite web |date=22 October 2024 |title=Veed. Saku Õlletehase koduleht |url=https://saku.ee/et/joogid/veed-ja-muud-joogid/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}} Additionally, Saku produces Battery energy drinks and Super Manki, a soft drink.{{Cite web |date=22 October 2024 |title=Energiajoogid |url=https://saku.ee/et/joogid/energiajoogid/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

Economic indicators

Revenue in 2021 was 69.35 million euros and net profit was 8.1 million euros. The company employed a workforce of 292 that year.{{Cite web |date=21 June 2022 |title=Saku Õlletehas teenis mullu tugeva kasumi |url=https://www.err.ee/1608636271/saku-olletehas-teenis-mullu-tugeva-kasumi |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

2022 turnover was 72.3 million euros and net profit was 6,6 million euros. Average workforce size in 2022 was 300.{{Cite web |date=4 July 2023 |title=Saku Õlletehase mullune kogukäive oli 72,3 miljonit ja kasum 6,6 miljonit eurot |url=https://www.saku.ee/et/newsroom/saku-olletehase-mullune-kogukaeive-oli-72-3-miljonit-ja-kasum-6-6-miljonit-eurot |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

2023 turnover was 72.2 million euros and net profit 5.5 million euros. The average workforce in 2023 was 292.

File:Saku Õlletehase toodang Jaapanis.jpg

Export

Saku Brewery’s main export markets are the countries around the Baltic Sea and large European countries. For years, Saku has exported to Iceland, Germany, Cyprus, Greece, Spain, Slovakia, the UAE and more distant countries like China and Australia. The largest export markets for the brewery are Poland, Germany, Spain, Finland and Iceland.{{Cite web |date=30 September 2024 |title=Saku Õlletehas alustas eksporti Jaapanisse |url=https://saku.ee/et/newsroom/saku-olletehas-alustas-eksporti-jaapanisse/ |access-date= |website=Saku Õlletehase koduleht}}

New markets in 2024 were Malta, Romania, and Japan.

In 2023, Saku’s exports hit 35 million litres.

Saku Brewery’s most popular export products are Saku Originaal, Karl Friedrich, Saku Kuld and Rock.

Sponsorships

Saku Brewery is a supporter of Estonian sports and culture. The company is a partner of Estonian umbrella organizations in basketball, tennis, volleyball and skiing, as well as Rally Estonia and JK Tallinna Kalev, among others. For many years, Saku Brewery was the headline sponsor of the University of Tartu/Rock  and it is also the silver sponsor of the Rannavolle beach volleyball series.{{Cite web |date=22 October 2024 |title=Saku toetab sporti |url=https://www.saku.ee/et/olletehasest/saku-toetab/sporti/ |access-date=22 October 2024 |website=Saku Õlletehase koduleht}}

The company supports diverse musical and cultural events. Until 2022, was the naming rights sponsor of what was then the Saku Suurhall, and then the beverage partner of the newly named Unibet Arena. It also partners with Apollo cinema and the Black Nights Film Festival.{{Cite web |date=22 October 2024 |title=Saku toetab kultuuri |url=https://www.saku.ee/et/olletehasest/saku-toetab/kultuuri/ |access-date=22 October 2024 |website=saku.ee}}

The company has contributed to development of beer culture and local life in the hamlet of Saku. In Saku Municipality, the brewery supports the Saku basketball club, Saku Municipality Sports Centre, Saku Cultural Centre  and the non-profit fire department Saku Priitahtlikud Pritsimehed.{{Cite web |date=22 October 2024 |title=Saku toetab kogukonda |url=https://www.saku.ee/et/olletehasest/saku-toetab/kogukonda/ |access-date=22 October 2024 |website=saku.ee}}

See also

References

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