Sales transformation
{{Orphan|date=September 2018}}
{{more citations needed|date=November 2013}}
Sales transformation is a change management discipline that enables company executives to improve sales performance{{cite web|url=http://www-935.ibm.com/services/us/gbs/bus/pdf/gbw03061-usen-01.pdf |title=Data |website=www-935.ibm.com |format=PDF}} by aligning resources that relate to sales, management, marketing, and customer service, or improving sales talent and sales operations.
The goals of a sales transformation initiative are typically to help the board drive the company toward its revenue goals, to improve customer intimacy, to allow the head of sales to hit their revenue targets, and to empower salespeople to earn more money.{{cite web|url=http://www.alexandergroup.com/services/sales-transformation|title=Sales Transformation: From selling technology to building customer loyalty|date=4 December 2014|publisher=}}