Sam Ashford

{{short description|English footballer}}

{{Use dmy dates|date=March 2021}}

{{Infobox football biography

|name = Sam Ashford

|image =

|caption =

|fullname = Samuel Kenneth Ashford{{Cite web |date=11 September 2020 |title=Notification of shirt numbers: Crawley Town |url=https://www.efl.com/siteassets/efl-documents/202021/efl-squad-numbering-11.09.2020.pdf |access-date=14 September 2020 |publisher=English Football League |page=24}}

|birth_date = {{birth date and age|1995|12|21|df=y}}{{Soccerbase|118045}}

|birth_place = Chelmsford, England

|height = {{height|ft=6|in=1}}{{Cite web |date=4 November 2019 |title=Winger Sam Ashford signs with ACHIEVE |url=https://achievemanagement.co.uk/winger-sam-ashford-signs-with-achieve/ |access-date=23 June 2020 |website=Achieve Management |language=en}}

|position = Centre forward, winger

|currentclub = Woking

|clubnumber = 20

|youthyears1 =

|youthclubs1 = Tottenham Hotspur

|years1 = 2014–2015

|clubs1 = Maldon & Tiptree

|caps1 = 8

|goals1 = 0

|years2 = 2015

|clubs2 = Heybridge Swifts

|caps2 = 7

|goals2 = 0

|years3 = 2015–2017

|clubs3 = Stansted

|caps3 = 59

|goals3 = 21

|years4 = 2017

|clubs4 = Witham Town

|caps4 = 8

|goals4 = 1

|years5 = 2017–2018

|clubs5 = Brightlingsea Regent

|caps5 = 12

|goals5 = 1

|years6 = 2018

|clubs6 = Witham Town

|caps6 = 17

|goals6 = 8

|years7 = 2019

|clubs7 = East Thurrock United

|caps7 = 10

|goals7 = 2

|years8 = 2019

|clubs8 = Concord Rangers

|caps8 = 8

|goals8 = 3

|years9 = 2019

|clubs9 = Witham Town

|caps9 = 20

|goals9 = 10

|years10 = 2019–2020

|clubs10 = Hemel Hempstead Town

|caps10 = 29

|goals10 = 10

|years11 = 2020–2022

|clubs11 = Crawley Town

|caps11 = 20

|goals11 = 1

|years12 = 2021

|clubs12 = → Woking (loan)

|caps12 = 14

|goals12 = 4

|years13 = 2022–2023

|clubs13 = Ayr United

|caps13 = 47

|goals13 = 4

|years14 = 2023–2024

|clubs14 = Cliftonville

|caps14 = 23

|goals14 = 6

|years15 = 2024–2025

|clubs15 = Wealdstone

|caps15 = 28

|goals15 = 7

|years16 = 2025–

|clubs16 = Woking

|caps16 = 8

|goals16 = 0

|nationalyears1 = 2018

|nationalteam1 = England C

|nationalcaps1 = 2

|nationalgoals1 = 0

|club-update = 19:09, 5 April 2025 (UTC)

|nationalteam-update = 15:51, 23 June 2020 (UTC)

}}

Samuel Kenneth Ashford (born 21 December 1995) is an English professional footballer who plays as a centre forward or winger for {{English football updater|Woking}} club Woking.

He played for Tottenham Hotspur's academy before starting his career non-league football with Maldon & Tiptree in 2014. He later played for Heybridge Swifts, Stansted, Witham Town and Brightlingsea Regent before joining National League South side East Thurrock United in 2019. He also played at this level with Concord Rangers and Hemel Hempstead Town before joining EFL League Two club Crawley Town in summer 2020. He had a loan spell at Woking in the National League in 2021 before joining Scottish Championship club Ayr United in January 2022. He is a former England C international.

Early life

Ashford was born in Chelmsford.

Club career

Ashford joined the academy of Tottenham Hotspur at the age of 8 before being released by the club at under-14 level.{{Cite web |title=Former Tottenham academy player joins Crawley Town |url=https://www.sussexexpress.co.uk/sport/football/former-tottenham-academy-player-joins-crawley-town-2892855 |website=www.sussexexpress.co.uk}}{{Cite news |last=Dunford |first=Mark |date=28 September 2021 |title=Crawley Town and former Tottenham Hotspur forward on making the step up from Non League football |language=en |work=Crawley and Horley Observer |url=https://www.crawleyobserver.co.uk/sport/football/spurs/crawley-town-and-former-tottenham-hotspur-forward-on-making-the-step-up-from-non-league-football-3399290 |access-date=30 September 2021}}

After spells with Maldon & Tiptree, Heybridge Swifts and Essex Senior League side Stansted,{{Cite web |date=19 November 2015 |title=Ashford Strengthens Stansted Squad |url=https://nonleague.pitchero.com/uncategorized/ashford-strengthens-stansted-squad-43385/ |access-date=23 June 2020 |website=Pitchero Non-League |language=en-GB}}{{Cite web |title=Sam Ashford |url=https://www.pitchero.com/clubs/withamtown/teams/72355/player/sam-ashford-1879903 |access-date=23 June 2020 |publisher=Witham Town F.C.}} where he scored 32 goals in 68 appearances, Ashford joined Witham Town in 2017. In November 2017, Ashford joined Brightlingsea Regent,{{Cite web |date=7 November 2017 |title=Brightlingsea Regent bring in attacker Ashford |url=https://nonleaguedaily.com/brightlingsea-regent-bring-in-attacker-ashford/ |archive-url=https://web.archive.org/web/20210305003819/https://nonleaguedaily.com/brightlingsea-regent-bring-in-attacker-ashford/ |url-status=usurped |archive-date=5 March 2021 |access-date=23 June 2020 |website=Non League Daily |language=en-GB}} before leaving the club in February 2018, having made only a handful of appearances as a result of injury.{{Cite web |date=19 February 2018 |title=Ashford & Newman Leave Regent |url=https://nonleague.pitchero.com/headlines/ashford-newman-leave-regent/ |access-date=23 June 2020 |website=Pitchero Non-League |language=en-GB}} He rejoined Witham Town later that year.

In January 2019, Ashford joined National League South side East Thurrock United,{{Cite news |last=Spurgeon |first=Simon |date=1 January 2019 |title=Sam's move to East Thurock can inspire others at Witham |language=en |url=https://www.braintreeandwithamtimes.co.uk/sport/17329362.sams-move-to-east-thurock-can-inspire-others-at-witham/ |access-date=23 June 2020}} before joining fellow National League South side and local rivals Concord Rangers later that year, where he made 8 appearances, scoring 3 goals.{{Cite news |last=Rust |first=Danny |date=2 April 2019 |title=Sam Ashford is confident of Concord Rangers' play-off prospects |language=en |work=Canvey Echo |url=https://www.echo-news.co.uk/sport/17544271.sam-ashford-is-confident-of-concord-rangers-play-off-prospects/ |access-date=23 June 2020}}{{Cite web |title=Sam Ashford |url=http://www.concordrangers.co.uk/player/sam-ashford/ |access-date=23 June 2020 |publisher=Concord Rangers F.C. |language=en}} While signed to Concord Rangers he returned briefly to Witham Town for the final game of the 2018–19 season, scoring in that game, after Concord failed to make the play-offs.{{Cite web |title=Special family moment capped Witham's glorious day for Ashford |url=https://www.braintreeandwithamtimes.co.uk/sport/17607566.special-family-moment-capped-withams-glorious-day-for-ashford/ |website=Braintree and Witham Times|date=May 2019 }} Ashford signed for fellow National League South side Hemel Hempstead Town in the summer of 2019.{{Cite news |date=22 May 2019 |title=More new signings for new Tudors' boss Moore |language=en |work=Hemel Gazette |url=https://www.hemeltoday.co.uk/sport/football/more-new-signings-new-tudors-boss-moore-850950 |access-date=23 June 2020}} Ashford scored for Hemel on the opening game of the 2019–20 season in a 4–1 victory over Hungerford Town.{{Cite news |last=Mitchell |first=Allan |date=4 August 2019 |title=Moore's new boys get the Tudors' season off to an impressive start |language=en |work=Hemel Gazette |url=https://www.hemeltoday.co.uk/sport/football/moores-new-boys-get-tudors-season-impressive-start-682518 |access-date=5 September 2020}} He scored 10 goals in 29 league appearances across the 2019–20 season.

Following the expiry of his contract at Hemel Hempstead Town, Ashford joined League Two side Crawley Town in summer 2020 on a two-year contract.{{Cite web |date=23 June 2020 |title=Reds snap up Sam Ashford on a 2 year deal |url=https://www.crawleytownfc.com/news/2020/june/ashford-singing/ |access-date=23 June 2020 |publisher=Crawley Town F.C. |language=en-gb}}{{Cite news |date=23 June 2020 |title=Former Tottenham academy player joins Crawley Town |language=en |work=Crawley and Horley Observer |url=https://www.crawleyobserver.co.uk/sport/football/former-tottenham-academy-player-joins-crawley-town-2892855 |access-date=23 June 2020}} On his debut for the club on 5 September, Ashford scored Crawley's only goal of their 3–1 home defeat to Millwall in the EFL Cup.{{Cite web |date=5 September 2020 |title=Crawley Town 1–3 Millwall |url=https://www.bbc.co.uk/sport/football/53955632 |access-date=5 September 2020 |website=BBC Sport |language=en-GB}} After 14 appearances for Crawley, Ashford joined Woking on loan until the end of the season on 5 March 2021.{{Cite web |last=O'Sullivan |first=Daniel |date=5 March 2021 |title=Cards Sign Striker Duo |url=http://www.wokingfc.co.uk/news/article/7397/cards-sign-striker-duo/ |access-date=5 March 2021 |website=wokingfc.co.uk |publisher=Woking F.C. |language=en}} He scored his first goal for Woking the following day on his debut, heading in the opening goal of a 3–0 win over King's Lynn Town.{{Cite news |last=Lakey |first=Chris |date=6 March 2021 |title=Loza comes back to haunt Linnets |language=en-UK |work=Eastern Daily Press |url=https://www.edp24.co.uk/sport/woking-kings-lynn-town-03-7809920 |access-date=6 March 2021}} He scored his first league goal for Crawley in a 2–2 draw with Harrogate Town on 21 September 2021. He scored twice in 15 matches for Crawley during the 2021–22 season.

On 29 January 2022, Ashford signed for Scottish Championship club Ayr United on a free transfer.{{Cite news|url=https://www.crawleyobserver.co.uk/sport/football/crawley-town-forward-and-former-tottenham-hotspur-youth-player-joins-scottish-championship-side-ayr-united-3547016|title=Crawley Town forward and former Spurs youth player joins Scottish Championship side Ayr United |work=Crawley and Horley Observer|first=Mark|last=Dunford|access-date=29 January 2022}} He signed an 18-month contract with the club.{{Cite news|url=https://www.dailyrecord.co.uk/ayrshire/new-ayr-united-striker-sam-26082387|title=New Ayr signing Sam Ashford on fallling back in love with game after Spurs exit|first=Stuart|last=Wilson|date=29 January 2022|website=Daily Record|access-date=29 January 2022}} He made his debut later that day as a substitute in a 1–1 draw with Hamilton Academical, and scored Ayr's equaliser 7 minutes after coming on as a substitute.{{Cite web|url=https://www.bbc.com/sport/football/60093675|title=Hamilton Academical 1–1 Ayr United: Visitors fight back after hosts miss penalty|work=BBC Sport|access-date=29 January 2022|date=29 January 2022}}

On 23 August 2023, Ashford signed for NIFL Premiership club Cliftonville.{{Cite news |last=Fullerton |first=Gareth |date=2023-08-23 |title=Patience key for Magilton as Cliftonville sign ex-Tottenham Hotspur prospect |url=https://www.belfastlive.co.uk/sport/football/football-news/cliftonville-complete-sam-ashford-deal-27580192 |access-date=2024-08-30 |work=Belfast Live |language=en}} He scored 8 goals in 29 matches in all competitions, including one in the 2023–24 Irish Cup final which Cliftonville would win 3–1, before leaving the club at the end of the season.{{Cite news |last=Morton |first=Johnny |date=13 June 2024 |title=Cliftonville Irish Cup final hero posts message to supporters after making 'one of the toughest decisions' to leave Solitude |url=https://www.newsletter.co.uk/sport/football/northern-ireland/cliftonville-irish-cup-final-hero-posts-message-to-supporters-after-making-one-of-the-toughest-decisions-to-leave-solitude-4663998 |access-date=2024-08-30 |work=News Letter}}

On 20 June 2024, Ashford joined National League side Wealdstone on an initial one-year deal.{{cite web|url=https://www.wealdstone-fc.com/post/former-crawley-forward-adds-firepower-to-the-stones|title=Former Crawley forward adds firepower to the Stones|website=www.wealdstone-fc.com|date=20 June 2024|accessdate=21 June 2024}}

On 24 March 2025, Ashford returned to fellow National League side, Woking on a permanent basis for an undisclosed fee.{{Cite news |title=Sam Ashford signs permanently |url=https://www.wokingfc.co.uk/news/article/8866/sam-ashford-signs-permanently/ |publisher=Woking FC |first=William |last=Bewsey |date=24 March 2025 |accessdate=25 March 2025}}

International career

He made two appearances for the England C team in 2018.{{Cite news |last=Spurgeon |first=Simon |date=16 November 2018 |title=Witham Town's Sam Ashford will have gained a great deal from playing for England |language=en |work=Braintree & Witham Times |url=https://www.braintreeandwithamtimes.co.uk/sport/17222975.witham-towns-sam-ashford-will-have-gained-a-great-deal-from-playing-for-england/ |access-date=23 June 2020}}

Playing style

Ashford plays as a centre forward and winger.

Personal life

His father Mark Ashford is manager of non-league club Witham Town; Sam played under Mark at the club.

Career statistics

{{updated|match played 5 May 2025}}

class="wikitable" style="text-align: center"

|+ Appearances and goals by club, season and competition

rowspan="2"|Club

!rowspan="2"|Season

!colspan="3"|League

!colspan="2"|National Cup{{efn|Includes FA Cup, Scottish Cup, Irish Cup}}

!colspan="2"|League Cup{{efn|Includes EFL Cup, Scottish League Cup, NIFL Cup}}

!colspan="2"|Other

!colspan="2"|Total

DivisionAppsGoalsAppsGoalsAppsGoalsAppsGoalsAppsGoals
Maldon & Tiptree

|2014–15{{Cite web |title=Sam Ashford — Maldon & Tiptree 1st Team |url=https://www.pitchero.com/clubs/maldonandtiptreefc/teams/102582/player/sam-ashford-1418626/25665 |website=www.pitchero.com}}

|Isthmian League Division One North

|8

000colspan="2"|—0080
rowspan="3"|Heybridge Swifts

|2014–15{{Cite web |title=Heybridge Swifts | Appearances | Sam Ashford | 2014-2015 | Football Web Pages |url=https://www.footballwebpages.co.uk/heybridge-swifts/appearances/2014-2015/sam-ashford/30164 |website=www.footballwebpages.co.uk}}

|Isthmian League Division One North

|5

000colspan="2"|—0050
2015–16

|Isthmian League Division One North

|2

000colspan="2"|—1{{Efn|1 appearance in Alan Turvey Trophy}}030
colspan="2"|Total

!7

000001080
rowspan="3"|Stansted

|2015–16{{Cite web |url=https://fulltime-league.thefa.com/DisplayStatsForPlayer.do?id=865210742 |title=Stats for a player: Samuel Ashford |website=FA Fulltime |access-date=21 October 2020}} Select season via dropdown menu.

|Essex Senior League

|31

800colspan="2"|—40358
2016–17

|Essex Senior League

|28

1300colspan="2"|—102913
colspan="2"|Total

!59

210000506421
Witham Town

|2017–18{{Cite web |title=Sam Ashford — Witham Town Football Club 1st team |url=https://www.pitchero.com/clubs/withamtown/teams/72355/player/sam-ashford-1879903/47729 |website=www.pitchero.com}}

|Isthmian League Division One North

|8

111colspan="2"|—3{{Efn|1 appearance in FA Trophy, 1 appearance in Alan Turvey Trophy, 1 appearance in Essex Senior Cup}}0122
Brightlingsea Regent

|2017–18{{Cite web |title=Sam Ashford |url=https://www.brightlingsearegentfc.com/teams/14168/player/sam-ashford-1963743/454159 |website=www.brightlingsearegentfc.com}}

|Isthmian League Premier Division

|12

100colspan="2"|—00121
Witham Town

|2018–19{{Cite web |title=Sam Ashford — Witham Town Football Club 1st team |url=https://www.pitchero.com/clubs/withamtown/teams/72355/player/sam-ashford-1879903/51958 |website=www.pitchero.com}}

|Isthmian League North Division

|17

810colspan="2"|—3{{Efn|3 appearances and 1 goal in FA Trophy, 1 appearance in Alan Turvey Trophy, 1 appearance and 1 goal in Essex Senior Cup}}32311
East Thurrock United

|2018–19{{Soccerway|sam-ashford/575848|accessdate=21 July 2020}}

|National League South

|10

200colspan="2"|—00102
Concord Rangers

|2018–19

|National League South

|8

300colspan="2"|—0083
Witham Town

|2018–19

|Isthmian League North Division

|1

100colspan="2"|—0011
Hemel Hempstead Town

|2019–20{{Cite web |title=Sam Ashford |url=http://www.aylesburyunitedfc.co.uk/players/sam-ashford |access-date=21 July 2020 |website=www.aylesburyunitedfc.co.uk |publisher=Aylesbury United F.C.}}

|National League South

|29

1010colspan="2"|—5{{Efn|1 appearance and 2 goals in the FA Trophy; 4 appearances and 2 goals in the Herts Senior Cup}}43514
rowspan="3"|Crawley Town

|2020–21{{soccerbase season|118045|2020|access-date=21 July 2020}}

|League Two

|8

020113{{Efn|name=EFLT|Appearance(s) in EFL Trophy}}0141
2021–22{{soccerbase season|118045|2021|access-date=2 September 2021}}

|League Two

|12

100112{{Efn|name=EFLT}}0152
colspan="2"|Total

!20

1202250293
Woking (loan)

|2020–21

|National League

|14

400colspan="2"|—1{{Efn|1 appearance in FA Trophy}}0154
rowspan="4"|Ayr United

|2021–22

|Scottish Championship

|13

2000000132
2022–23

|Scottish Championship

|32

2413030423
2023–24

|Scottish Championship

|2

000400060
colspan="2"|Total

!47

4417030615
Cliftonville

|2023–24

|NIFL Premiership

|23

6421010298
Wealdstone

|2024–25

|National League

|28

730colspan="2"|—2{{Efn|1 appearance in the National League Cup; 1 appearance in the FA Trophy}}0337
Woking

|2024–25

|National League

|8

000colspan="2"|—0080
colspan="3"|Career total

!299

6916410229735682

{{notelist}}

Honours

Cliftonville

  • Irish Cup: 2023-24{{Cite web |title=Cliftonville end 45-year wait for Irish Cup glory |url=http://www.irishfa.com/news/2024/may/cliftonville-end-45-year-wait-for-irish-cup-glory |access-date=2024-05-20 |website=IFA |language=en}}

References

{{reflist}}