Sam Goi

{{Short description|Singaporean businessman}}

{{Use mdy dates|date=June 2011}}

{{Infobox person

| name = Sam Goi Seng Hui

| image =

| caption =

| birth_date = {{birth date and age|1949|04|26|df=y}}

| birth_place = Fuqing, Fujian province, China

| citizenship =

| alma_mater = Dunman High School

| known_for = Investor of Teh Yi Jia, "Singapore's Popiah King"

}}

Sam Goi Seng Hui ({{zh|c=魏成輝|p=Wèi Chénghuī}}; born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "popiah" ({{lang|zh|薄饼}}) skins,{{cite web|url=http://eresources.nlb.gov.sg/infopedia/articles/SIP_1678_2010-06-25.html|title=Goi Seng Hui|author=National Library Board, Singapore|publisher=Eresources.nlb.gov.sg|access-date=December 7, 2014}}{{cite web|last1=Woo|first1=Jacqueline|title=Popiah King turns emotional at Singapore Business Awards|url=http://www.stjobs.sg/career-resources/personalities/popiah-king-turns-emotional-at-singapore-business-awards/a/159534|website=ST Jobs|publisher=STJobs|access-date=8 June 2015}}

In 2008, he was the largest single shareholder in Super Coffeemix.{{cite web|url=http://eresources.nlb.gov.sg/newspapers/Digitised/Article/today20080502-1.2.34.1.aspx|title=Newspaper Article - This local 'king' is going places|publisher=Eresources.nlb.gov.sg|access-date=December 7, 2014}} In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and DHL Express.{{Cite web|last=migration|date=2014-04-03|title="Popiah King" Sam Goi wins 2013 Businessman of the Year award|url=https://www.straitstimes.com/business/companies-markets/popiah-king-sam-goi-wins-2013-businessman-of-the-year-award|access-date=2021-08-12|website=The Straits Times|language=en}}

Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a stroke.{{Cite news |date=2019-02-07 |title='Goodbye hubby, let's meet in heaven': Wife of Popiah King's son Ben Goi |url=https://www.straitstimes.com/singapore/over-100-friends-and-family-members-pay-last-respects-to-popiah-kings-son-ben-goi |access-date=2025-05-08 |work=The Straits Times |language=en |issn=0585-3923}}