Sam Labs
{{notability|Companies|date=February 2016}}
{{Use British English|date=March 2015}}
{{Use dmy dates|date=March 2015}}
{{Infobox company
| name = SAM Labs
| logo = Company Logo SAM Labs.png
| image = Kickstarter SAM Kits.jpg
| type =
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| founded = {{start date|2014|04}}
| founder = Joachim Horn
| location_city = New York
| location_country = United States
| locations =
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| key_people =
| products = Prototyping Kits, Apps, Games, STEM & STEAM Toys
| production =
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| website = {{URL|samlabs.com}}
}}
SAM Labs is a startup that makes app-enabled construction kits, designed for people of all ages to learn STEM, play, and create with technology and the Internet of Things.{{cite news|last1=LJ|first1=Rich|title=The wireless kit that helps you to invent gadgets|url=https://www.bbc.co.uk/news/technology-30052681|accessdate=19 February 2016|agency=BBC Click|publisher=BBC|date=17 November 2014}} The company has been featured in WIRED{{cite web|last1=Flaherty|first1=Joseph|title=Tiny Toys That Make the Internet of Things as Easy as Lego|url=https://www.wired.com/2014/10/tiny-toys-make-internet-things-easy-lego/|website=Wired|publisher=Condé Nast|accessdate=26 April 2016}} and The Telegraph.{{cite web|last1=Burn-Callandar|first1=Rebecca|title=Lego-like building blocks help kids become 'Internet of Things' engineers|url=https://www.telegraph.co.uk/finance/businessclub/technology/11193498/Lego-like-building-blocks-help-kids-become-Internet-of-Things-engineers.html|website=The Telegraph|publisher=Telegraph Media Ltd|ref=5|accessdate=26 April 2016}} Founded by Belgian born CEO Joachim Horn, the company works out of their headquarters in East London.
A month-long Kickstarter campaign initiated in October 2014 raised over $160,000, and helped launch the mass production of the kits. Backers included Jawbone co-founder Alexander Asseily, who pre-ordered the kit.{{cite web|title=SAM Labs Kickstarter Campaign|url=https://www.kickstarter.com/projects/1842650056/sam-the-ultimate-internet-connected-electronics-ki/description|website=SAM Labs Kickstarter Campaign|accessdate=19 February 2016}}{{cite web|title=Joachim Horn: A solution to building a generation of inventors|url=https://www.ted.com/watch/ted-institute/ted-bcg/joachim-horn-a-solution-to-building-a-generation-of-inventors|website=TED|publisher=TED|accessdate=21 February 2016}}
Kickstarter campaign
On 29 September 2014, SAM Labs launched a month-long Kickstarter campaign to crowdfund the mass manufacture of the SAM kits for the spring of 2015, primarily through pre-orders of the kits. At the conclusion of the campaign on 29 October, SAM Labs had raised over $160,000 from 817 backers.{{cite news|last1=Lomas|first1=Natasha|title=SAM Is A Wireless Electronics Kit That Wants To Make Coding Connected Objects Super Simple|url=https://techcrunch.com/2014/09/29/sam-is-a-wireless-electronics-kit-that-wants-to-make-coding-connected-objects-super-simple/|accessdate=21 February 2016|agency=TechCrunch|date=29 September 2014}}{{cite news|last1=Starr|first1=Michelle|title=SAM: A DIY internet of things|url=http://www.cnet.com/uk/news/sam-a-diy-internet-of-things/|accessdate=21 February 2016|agency=Cnet}}{{cite news|last1=Graves|first1=Stephen|title=SAM Labs wants to make the Internet of Things as user-friendly as Lego|url=http://www.stuff.tv/news/sam-labs-wants-make-internet-things-user-friendly-lego|accessdate=21 February 2016|agency=Stuff.tv}}
Products
SAM Labs produces app-enabled construction toys.
The SAM Science Museum Inventor Kit was produced in collaboration with the London Science Museum. Using the SAM Blocks and the free SAM Space app inside of the kit, kids can build awesome projects, games, inventions and hacks. Super quick. Super smart.
The company's hero kit, SAM's Curious Cars, launched in October 2016. Available now at Barnes & Noble across the United States and John Lewis (department store) in the United Kingdom, the Curious Cars kit allows kids to build and program their own cars and games. Winning an IFA Markit Innovation Award, Consumer Electronics Show Award, and a KAPi award, the triple-award-winning kit also comes with its own app: Curious Cars.
Partnerships
SAM Labs has created a habit of working with local design talent. SAM Labs first partnered with MAP Project Office, the London-based creative consultancy that specialises in industrial design, to deliver the Kickstarter campaign.{{cite news|title=SAM and Map create Internet of Things toolkit for building connected products|url=http://www.dezeen.com/2015/07/16/sam-map-internet-of-things-toolkit-building-connected-products/|accessdate=2 January 2016|agency=Dezeen|publisher=Dezeen|date=16 July 2015}} Map also featured SAM Labs in a video collaboration with Honda, where SAM led modules were featured in this promotional video, covering "Technology for Exploration."{{cite web|title=Honda. Great Journey: Imagining a comfortable and modern exploration of the planet|url=http://mapprojectoffice.com/work/honda/|website=Map Project Office|publisher=Map Project Office|accessdate=28 April 2016}} The second design partnership was with Pentagram Design Studio, to collaborate around the SAM Labs branding "that never stands still".{{cite web|last1=Banks|first1=Tom|title=Pentagram brand for SAM "never stands still"|url=https://www.designweek.co.uk/pentagram-brand-for-sam-never-stands-still/|website=Design Week|publisher=Design Week|accessdate=14 December 2015}} Most recently, SAM collaborated with Hato Press and the London Science Museum to create the SAM Labs Science Museum "Inventor Kit".{{cite web|title=SAM Science Museum Inventor Kit|url=https://www.sciencemuseumshop.co.uk/experiments/physics_electronics/sam_science_museum_inventor_kit.htm|website=London Science Museum}}
Awards
The SAM Labs kits have received two Design Week Awards: the Best of Show Award{{cite web|last1=Design|first1=Week|title=Design Week Awards 2015 – the Best of Show Winner|url=https://www.designweek.co.uk/design-week-awards-2015-the-best-of-show-winner/|website=Design Week|publisher=Design Week|accessdate=21 February 2016}} and the Interactive Design Award,{{cite web|last1=Design|first1=Week|title=Design Week Awards 2015 – the winners|url=https://www.designweek.co.uk/design-week-awards-2015-the-winners/|website=Design Week|accessdate=21 February 2016}} the judges said: “A really cohesive design; from the elegant packaging, to the use of the product itself. An amazing use of code and education. This really steps above and beyond expected design and opens up hundreds of possibilities.”
Additionally, the SAM Labs kit have received four Maker Faire awards by MAKE magazine: three "Editor's Choice Awards" and one "Best in Class Award".
SAM Labs was a winner at the November 2014 Pitch@Palace UK Royal competition,{{cite web|title=Pitch@Palace Winners|url=http://thedukeofyork.org/entrepreneurship/pitchpalace-winners/|website=Pitch@Palace|accessdate=21 February 2016}} which saw SAM being presented at the World Economic Forum in January 2015. In partnership with the Map Project Office,{{cite web|title=Design Week Awards 2015 – the winners|url=http://www.designweek.co.uk/design-week-awards-2015-the-winners/|website=Design Week|publisher=Centaur Communications Ltd|accessdate=26 April 2016}} SAM Labs was awarded "Best Interactive Design" in the Design Week Awards 2015. SAM Labs also became a member of the Disrupt 100 most innovative companies for educational toys.
Winner of a gold medal for the best Educational Gaming Toy in the 2016 Independent Toy Awards, SAM Labs swept up four more awards throughout Q4: a silver place for the UK Business awards for Disruptive Business model, an IFA Markit Innovation Award for Apps, Platforms & Ecosystems, Best Educational Toy in the Toy Testers awards, and a CES Innovation award in the Tech For a Better World category.
After winning the Alphr + ITPro award for Best Startup of 2016, the company has landed a finalist position in the GESS Education Awards for 2017.
References
{{Reflist|30em}}
External links
- {{Official website|www.samlabs.com}}
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Category:Computer companies of the United Kingdom
Category:Computer hardware companies
Category:Single-board computers
Category:Products introduced in 2013
Category:Companies based in the London Borough of Tower Hamlets