Samplify

{{Short description|Australian music production company}}

{{Correct title|s:amplify|reason=:|edit=omission}}

{{EngvarB|date=September 2014}}

{{Use dmy dates|date=September 2014}}

{{DISPLAYTITLE:s:amplify}}

{{Infobox musical artist

| name = s:amplify

| image = joshanddavidenye.png

| caption =

| image_size =

| alias =

| origin = Melbourne

| genre = House, techno, drum and bass, dubstep, pop, video game music

| occupation =

| years_active = 2009–present

| associated_acts = Carl Cox, Davide Carbone, Josh Abrahams, Future Sound of Melbourne

| label = Intec Digital, Warner Music, Brownswood Recordings, Rendezvous Music, The Little Idiot

| website = {{URL|samplify.com.au}}

| current_members = Davide Carbone
Josh Abrahams

}}

s:amplify is a multiple award-winning music production house formed by Davide Carbone and Josh Abrahams who have collectively been producing and composing music since the late 1980s. Together they have won three ARIA Awards and produced several worldwide chart topping hits. s:amplify have also been responsible for the composition and sound design for several synthesizers, TV, film and video game projects.

Background

{{main|Future Sound of Melbourne}}

In 1990, Abrahams and Carbone formed the techno group, Future Sound of Melbourne with acid house DJ Steve Robbins. They released 12" singles on Shock Records. Future Sound of Melbourne also released tracks on Two Thumbs Records, with the Thomas Heckmann remix of their track "Welcome" featured on the inaugural IF? Records compilation Zeitgeist. Future Sound of Melbourne won the ARIA Award for "Best Dance Release" for their Chapter One album in 1996.{{cite web|url=http://www.ariaawards.com.au/history-by-year.php?year=1996|title=ARIA Awards – History: Winners by Year 1996: 10th Annual ARIA Awards|publisher=Australian Recording Industry Association (ARIA)|accessdate=19 August 2011}}

After enjoying successful individual careers in the Music industry Abrahams and Carbone reformed under the moniker of s:amplify in 2009.

2009-present: s:amplify

Under the s:amplify moniker Abrahams and Carbone teamed with Carl Cox to co-write and co-produce Cox's artist album All Roads Lead to the Dancefloor,{{cite web|url=http://www.dmcworld.net/features/entry/features/carl-cox-|title=DMC World|date=23 August 2011 |accessdate=23 August 2011}} released in 2011. This trio also provided remixes for Moby, Miguel Bosé{{cite web|url=http://noticias.terra.es/2010/genteycultura/1129/actualidad/miguel-bose-reune-a-los-mejores-djs-del-mundo-en-un-nuevo-disco.aspx|title=Terra Noticias|accessdate=23 August 2011}} and Gilles Peterson, among others. As s:amplify, Carbone and Abrahams provided complete sonic branding packages for Melbourne TV network Channel 31, and the Melbourne public transport company Metro Trains Melbourne, as well as composing music for Tourism Australia,{{cite news|url=http://www.theaustralian.com.au/business/media/tourism-australia-unveils-new-tv-ad-campaign/story-e6frg996-1225873532955|title=The Australian|accessdate=23 August 2011 |first=Simon|last=Canning|date=31 May 2010}} Alienware,{{cite web|url=http://www.pcauthority.com.au/News/263935,the-light-fantastic-alienware-invades-australia-with-area-52-live-action-show.aspx|title=PC Authority|accessdate=23 August 2011}} Ford,{{cite web|url=https://www.youtube.com/watch?v=opq2d4mThQQ|title=Youtube Ford|website=YouTube |date=24 September 2013 |accessdate=2 October 2013}} Jaguar Cars,{{cite web|url=http://www.themotorreport.com.au/55572/2013-jaguar-xf-20-i4-petrol-australian-launch-road-test-review|title=The Motor Report|accessdate=2 October 2013}} and the International Cricket Council.{{cite web|url=http://www.futurebrand.com.au/icc-cricket-world-cup-2015/|title=Future Brand|accessdate=23 August 2011}} s:amplify have also produced songs for various artists including the cover version of Wuthering Heights by Robyn Loau.{{cite web|url=http://www.facebook.com/robynloau|title=Robyn Loau|website=Facebook |accessdate=23 August 2011}}

In 2011, s:amplify were featured on the front cover of the April issue of Music Tech magazine.{{cite web|url=http://samplify.com.au/news/s-amplify-mtm-interview |title=Music Tech Magazine Interview |accessdate=23 August 2011 |url-status=dead |archiveurl=https://web.archive.org/web/20110724041910/http://www.samplify.com.au/news/s-amplify-mtm-interview |archivedate=24 July 2011 }}{{failed verification|date=May 2015}} They released two sound design packs through Loopmasters which have received positive reviews.{{cite web|url=http://www.loopmasters.com/article/review/573/Music_Tech_Review:_S:amplify_Patchworx|title=MTM s:amplify review|accessdate=23 August 2011}} They also provided the sound design for the Japanese synthesizer KDJ One{{cite web|url=https://www.engadget.com/2011/01/14/kdj-one-is-a-gigantic-game-boy-with-an-audio-workstation-inside/|title=Engadget|date=14 January 2011 |accessdate=23 August 2011}}{{failed verification|date=May 2015}}{{dubious|date=May 2015}} They were appointed musical directors for the City of Sydney New Year's Eve fireworks show.{{when|date=May 2015}}{{cite web|url=http://www.cityofsydney.nsw.gov.au/nye/About/TheTeam.asp|title=City of Sydney|accessdate=23 August 2011|url-status=dead|archiveurl=https://web.archive.org/web/20110807150840/http://www.cityofsydney.nsw.gov.au/nye/About/TheTeam.asp|archivedate=7 August 2011|df=dmy-all}} The 2011/2012 12-minute NYE Fireworks extravaganza on Sydney Harbour showcased 24 Australian songs including original compositions from Carbone and Abrahams.{{cite news|url=http://www.smh.com.au/entertainment/about-town/right-on-the-music-and-promising-to-be-a-cracker-of-a-show-20111229-1peeb.html|title=Sydney Morning Herald|accessdate=13 January 2012 |date=30 December 2011}} s:amplify were again appointed musical directors for the 2012/2013 Sydney New Year's Eve fireworks show where they worked alongside Kylie Minogue to produce the 12-minute soundtrack for the show, which culminated in a music composition that featured exclusive content from Kylie.{{cite news|url=http://www.dailytelegraph.com.au/millions-embrace-kylies-nye/story-e6freuy9-1226545905417|title=The Daily Telegraph|accessdate=13 January 2013}} Carbone and Abrahams also created the 30-minute soundtrack for the International Fleet Review. They worked closely alongside the Royal Australian Navy Band to create the soundtrack.{{cite news|url=http://www.navy.gov.au/ifr/|title=Royal Australian Navy|accessdate=13 September 2013|url-status=dead|archiveurl=https://web.archive.org/web/20130907065022/http://www.navy.gov.au/ifr/|archivedate=7 September 2013|df=dmy-all}}

References

{{Reflist}}