Sarah Austin (entrepreneur)
{{short description|American internet personality and entrepreneur (born 1986)}}
{{other people|Sarah Austin}}
{{Use mdy dates|date=June 2023}}
{{Infobox person
| name = Sarah Austin
| image = SarahAustin (cropped).png
| alt = A head-shot photograph of Austin
| caption = Austin in 2021
| birth_name = Sarah Maria Austin
| birth_date = {{birth-date and age|January 1986}}
| birth_place = Rogers, Arkansas, U.S.
| other_names = Sarah Meyers
| spouse =
| relations =
| years_active = 2006–present
| notable_works = QGlobe, Broad Listening
| known_for = Lifecasting, video journalism
| website = {{URL|http://www.sarahaustin.com/}}
}}
Sarah Maria Austin{{cite web|last=Austin|first=Sarah|title=Sarah Maria Austin on Twitter|url=https://twitter.com/sarahaustin|work=Twitter|accessdate=September 21, 2013}} (b. January 1986) is an American author and tech entrepreneur. She is the CMO and co-founder of metaverse funding platform, QGlobe, and former CEO at Broad Listening, an artificial emotional intelligence agent.{{cite web | url = https://venturebeat.com/2022/01/27/moving-forward-in-the-metaverse-are-daos-the-future-of-the-web/ | publisher = VentureBeat | title = Moving forward in the metaverse — are DAOs the future of the web?| date = January 27, 2022 |accessdate = February 4, 2022}} She is the chairperson of the board of directors at Coding FTW, a nonprofit organization that promotes diversity and equal rights in the technology sector.{{Cite news|url=http://www.better.tv/videos/m/27692004/hot-web-trends.htm|title=Hot Web Trends - From Web Girl to Twitter authorities, Better has the scoop on the latest Internet trends.|last=Lowe|first=Audra|date=April 28, 2009|work=BetterTV|publisher=Meredith Corporation|accessdate=December 22, 2009}}{{cite news|last1=Rogers, Stewart and|first1=Wright, Travis|title=Sarah Austin, A.I., and when bots start to lie — VB Engage|url=https://venturebeat.com/2016/06/03/sarah-austin-a-i-and-when-bots-start-to-lie-vb-engage/|accessdate=October 22, 2016|work=Venture Beat|date=June 3, 2016}}
Early life and education
As a young child, Austin moved with parents from Rogers, Arkansas to Tiburon, California.{{cite web |author=Austin, Sarah |date=January 21, 2010 |url=http://sarahaustin.com/01/21/2010/who-i-am-and-how-i-succeed/ |title=Who I Am And Where I Came From |work=SarahAustin.com |access-date=December 1, 2011 |archive-date=January 24, 2010 |archive-url=https://web.archive.org/web/20100124091305/http://sarahaustin.com/01/21/2010/who-i-am-and-how-i-succeed/ |url-status=dead }} In the ninth grade, Austin joined a leadership development and mentorship program called Summer Search.{{cite news|last=Abraham|first=Zenophon|title=Saran Austin's "Welcome Back to SF" Poken party Monday night!|url=http://blog.sfgate.com/abraham/2009/08/25/vlogger-saran-austins-back-in-sf-poken-party/|accessdate=October 11, 2012|newspaper=San Francisco Chronicle|date=August 25, 2009}} While in Summer Search, she studied New Media at Stanford University and also attended Mount Holyoke College in Massachusetts. In 2004, she graduated from Tamalpais High School in Mill Valley, California.{{cite web |author=DuPont, Dave |date=October 23, 2009 |url=http://southernmarinrealestateblog.com/category/marincountyschools/ |title=Reed Schools & More, Belvedere & Tiburon Kids with Books }}{{cite web |author=Austin, Sarah |url=http://www.linkedin.com/in/sarahmarieaustin |title=Sarah Marie Austin |work=LinkedIn.com |accessdate=October 30, 2010 }}
Upon returning to California, Austin attended film and broadcast classes at San Francisco State University,{{cite web |author=Lindahl, Alex |date=November 24, 2008 |url=http://www.collegemogul.com/11/24/08/Sarah-Austin-Tracks-Online-Micro-Celebrities-on-Pop17 |title=Sarah Austin Tracks Online Micro-Celebrities on Pop17 |work=CollegeMogul.com }} later relocating to Parsons The New School for Design in New York City.{{cite web |author=Austin, Sarah |date=September 12, 2008 |url=http://sarahmeyers.wordpress.com/2008/09/12/parsons/ |title=Me at Parsons |work=sarahmeyers.wordpress.com }} In 2010, she was a Dominican University of California business management student.
Career
=Entrepreneurship=
Austin is the founder of Coding FTW, a non-profit organization that provides scholarships for women in computer programming and technology.{{cite web | url = https://www.forbes.com/sites/theopriestley/2016/01/20/why-every-business-should-run-internal-hackathons/?sh=6b59fa3147df | work = Forbes | title = Why Every Business Should Run Internal Hackathons| accessdate = April 2, 2022}} Austin was the first marketing hire at Kava, a decentralized finance platform, serving as its CMO.{{cite web | url = https://www.forbes.com/sites/yolarobert1/2020/08/22/why-consumer-preferences-are-shaping-the-future-of-the-digital-dollar-according-to-sarah-austin/?sh=28b4c5149d2a | work = Forbes | title = Why Consumer Preferences Are Shaping The Future Of The Digital Dollar According To Sarah Austin| accessdate = April 2, 2022}} She held roles in content marketing at SAP, Oracle, and Ford Motor including its campaigns around the Consumer Electronics Show and the US launch of the Ford Fiesta.{{cite web | url = https://impactwealth.org/sarah-austin-from-forbes-30-under-30-to-closing-the-gender-gap-in-tech/ | publisher = Impact Wealth | title = Sarah Austin, From Forbes "30 under 30" to Closing the Gender Gap in Tech | date = March 24, 2022 | accessdate = April 2, 2022}}
=Media=
Austin began her career as a tech-news producer and DJ for three years at UC Berkeley’s radio station, KALX.{{Cite web |url=http://newteevee.com/2007/06/29/sarah-meyers-on-broadcasting-web-video/ |title=West, Jackson. NewTeeVee: "Sarah Meyers on Broadcasting Web Video |access-date=December 20, 2007 |archive-date=December 30, 2007 |archive-url=https://web.archive.org/web/20071230080655/http://newteevee.com/2007/06/29/sarah-meyers-on-broadcasting-web-video/ |url-status=dead }} She moved into video with news segments for D7TV's Story Today and created her own D7TV series, Party Crashers, in which she filmed Silicon Valley parties.[http://valleywag.com/tech/techcrunch/the-vidding-crashers-august-capital-boots-vloggers-from-techcrunch-party-195465.php Douglas, Nick. Valleywag: "The vidding crashers: August Capital boots vloggers from TechCrunch party," August 21, 2006.]{{Cite news|url=https://techcrunch.com/2007/11/29/popsnap-sarah-meyers-live-online-tv-show/|title=PopSnap: Sarah Meyers' Live Online TV Show|last=Arrington|first=Michael|work=TechCrunch|accessdate=December 21, 2009}}{{cite news|last=Douglas|first=Nick|title=The vidding crashers: August Capital boots vloggers from TechCrunch party|url=http://gawker.com/195465/startups/the-vidding-crashers-august-capital-boots-vloggers-from-techcrunch-party|accessdate=July 15, 2011|newspaper=Gawker|date=August 26, 2006}}{{cite news|last=Denton|first=Nick|title=2 minutes later, a helicopter whisked Semel to safety|url=http://gawker.com/220842/yahoo-party/2-minutes-later-a-helicopter-whisked-semel-to-safety|accessdate=July 15, 2011|newspaper=Gawker|date=December 11, 2006}}{{Cite news|url=https://techcrunch.com/2008/02/26/pop17-with-sarah-meyers-goes-live%E2%80%94a-daily-web-video-show-exploring-micro-celebrities/|title=Pop17 With Sarah Meyers Goes Live—A Daily Web Video Show Exploring Micro-Celebrities|last=Schonfeld |first=Erick|date=February 26, 2008 |work=TechCrunch|accessdate=December 21, 2009}}{{cite web|title=Sarah Austin - Bio|url=http://www.bravotv.com/people/sarah-austin/bio|publisher=Bravo Media LLC|accessdate=October 8, 2012}}{{cite news|last=Luschek|first=Mathew|title='Silicon Valley' Reality Show to Air Nov. 5|url=http://www.nbcbayarea.com/news/tech/Silicon-Valley-Reality-Show-to-Air-Nov-5-173407921.html|accessdate=October 11, 2012|newspaper=KNTV|date=October 9, 2012}}
During the spring of 2007, she was chosen as a participant in the closed beta test of Justin.tv and lifecasted for them.{{Cite news|url=http://news.zdnet.com/2422-13568_22-172372.html|title=Sarah Meyers TV: Where the world is headed?|last=Berlind|first=David|date=October 25, 2007|work=Testbed|publisher=ZDNet|accessdate=December 22, 2009|archive-date=February 7, 2009|archive-url=https://web.archive.org/web/20090207113721/http://news.zdnet.com/2422-13568_22-172372.html|url-status=dead}}{{Cite news|url=https://techcrunch.com/2007/10/15/justintv-lifecasters-not-welcome-everywhere/|title=Justin.TV Lifecasters Not Welcome Everywhere (like movie theaters)|last=Arrington |first=Michael|date=October 15, 2007 |work=TechCrunch|accessdate=December 21, 2009}}
==''Pop17''==
{{Infobox podcast
| italic title = no
| title = Pop17
| image =
| hosting = Sarah Austin
| language = English
| language_other =
| picture_format = HDTV
| began = April 1, 2008
| ended = November 29, 2015
| genre = Technology culture news
| provider = mevio, YouTube, Justin.tv, Livestream
| url =
}}
File:Sarah Austin at the Intel Insider Kickoff 2008.jpg
After extensive tests through the winter of 2007-08 under the name PopSnap, Austin launched a web series and blog called Pop17 in March 2008. Pop17 features interviews with tech-oriented business owners and Internet personalities at tech-related events and parties.[https://www.nytimes.com/2008/08/03/fashion/03webparty.html?ref=style Salkin, Allen. "Night Life Programmed," The New York Times, August 3, 2008.] It also includes commentary and news on technology and business topics; Rocketboom and Mekanism contributed to the production of the show in 2008 and 2010.[http://www.beet.tv/2008/03/exclusive-rocke.html Exclusive: Rocketboom Blasts Off Sarah Meyer's Pop17 Video Show...The Roots of Beet.TV Explored in this Mini-Doc!]{{Cite journal|last=Borden|first=Mark|title=Repeat Offenders - The Mekanism Guarantee: They Engineer Virality|journal=Fast Company|date=May 1, 2010|issue=145|url=http://www.fastcompany.com/magazine/145/repeat-offenders.html|accessdate=July 22, 2010}} Contributors to Pop17 include Jesse Draper and Caitlin Hill.{{cite news|last=Hill|first=Caitlin|title=Mad Men Fashion|url=http://pop17.com/madmen-fashion/|accessdate=August 19, 2011|newspaper=Pop17|date=October 16, 2010}}{{cite news|last=Draper|first=Jesse|title=7 Reasons Pro Starbucks as You Become an Entrepreneur|url=http://pop17.com/7-reasons-to-pr-starbucks-as-you-become-an-entrepreneur/|accessdate=August 19, 2011|newspaper=Pop17|date=September 21, 2010}}
==''Start-Ups: Silicon Valley''==
Austin was featured as one of the main cast members on Start-Ups: Silicon Valley, a reality TV show that aired on Bravo, that followed the lives of six people who worked for startup companies in the San Francisco Bay Area. On the show, Austin lives at the Four Seasons Silicon Valley as entrepreneur in residence, producing marketing videos for them on Pop17.{{cite news|last=Shih|first=Gary|title=Amid catcalls, Silicon Valley gets its reality TV treatment|url=https://www.reuters.com/article/reality-tv-startups-idUSL1E8M60XG20121106|accessdate=November 17, 2012|newspaper=Reuters|date=November 6, 2012}}{{cite news|last=Shatkin|first=Elina|title=Silicon vs. Silicone: A Show So Stupid it Makes Real Housewives Look Smart|url=http://www.lamag.com/culturefilesblog/blogentry.aspx?BlogEntryID=10460955|accessdate=November 17, 2012|newspaper=Los Angeles Magazine|date=November 5, 2012}}{{cite news|last=Perkett|first=Christine|title=Silicon Valley: Startups - "Bravo" for Women in Tech? I Don't Think So.|url=https://www.forbes.com/sites/womenintech/2012/11/06/silicon-valley-startups-bravo-for-women-in-tech-i-dont-think-so/|accessdate=November 17, 2012|newspaper=Forbes|date=November 6, 2012}}{{cite news|last=McCarthy|first=Megan|title=Bravo's new startup show needs less Ways, more means|url=http://blogs.reuters.com/mediafile/2012/11/05/bravos-new-startup-show-needs-less-ways-more-means/|archive-url=https://web.archive.org/web/20121106233736/http://blogs.reuters.com/mediafile/2012/11/05/bravos-new-startup-show-needs-less-ways-more-means/|url-status=dead|archive-date=November 6, 2012|accessdate=November 17, 2012|newspaper=Reuters|date=November 6, 2012}}
==Other media==
In late 2011, Austin became a correspondent for TV networks such as Fox and Logo. She worked as an online personality for The X Factor and The X Factor Pepsi Live Preshow, as well as casting their unscripted home-viewing parties via Skype.[http://www.thexfactorusa.com/videos/pepsi-live-preshow The X Factor] She hosted and co-produced the San Francisco edition of VidBlogger Nation; a Comcast OnDemand TV network with each host sharing stories of people, places and events in their city.[http://www.vidbloggernation.com/home/ VidBlogger Nation] She also produces tech reports for Logo's NewNowNext.[http://www.newnownext.com/video-sarah-austin-talks-bond-gadgets/11/2011/ Pulos, Will. "Sarah Austin Talks Bond Gadgets". NewNowNext, November 22, 2011.] Austin has been a correspondent for Better,{{Cite news|url=http://www.better.tv/videos/m/25444959/tweet-for-savings.htm|title=Tweet for Savings|last=Lowe|first=Audra|date=July 17, 2009|work=BetterTV|publisher=Meredith Corporation|accessdate=December 22, 2009}} where she explained topics and trends regarding social media. Since late 2010, Austin contributes articles and Pop17 episodes to Forbes magazine.{{cite news|last=Austin|first=Sarah|title=The Best Tech For College|url=https://www.forbes.com/2010/08/26/ipad-kindle-sony-technology-college.html|work=Forbes|date=August 26, 2010|archiveurl=https://web.archive.org/web/20100828020251/http://www.forbes.com/2010/08/26/ipad-kindle-sony-technology-college.html|archivedate=August 28, 2010}}
Recognition
At age 25, Austin was named to Forbes 30 under 30 in media.{{cite web | url = https://www.forbes.com/pictures/eeji45ikli/sarah-austin-host-pop17-25/?sh=6f8dc25d4102 | work = Forbes | title = 30 Under 30: Media| accessdate = April 1, 2022}} Ignite Social Media included her in their ranking of five women covering New Media on the Internet. In 2008, she was named one of the 50 most influential female bloggers by North X East.{{Cite web |url=http://www.northxeast.com/204/nxe%E2%80%99s-fifty-most-influential-female-bloggers/ |title=NxE's Fifty Most Influential Female Bloggers |access-date=December 7, 2011 |archive-date=December 8, 2011 |archive-url=https://web.archive.org/web/20111208192652/http://www.northxeast.com/204/nxe%E2%80%99s-fifty-most-influential-female-bloggers/ |url-status=dead }}[http://news.tubefilter.tv/2008/07/18/playboys-hottest-bloggers/ Cohen, Joshua. "Playboy's Hottest Bloggers?", July 18, 2008.] Also in 2008, she appeared on Donny Deutsch's The Big Idea.{{YouTube|7WdzMHH1A-A|CNBC: Donny Deutsch's The Big Idea, January 2008}}.
In the first edition of Dan Schawbel's' book Me 2.0: Build a Powerful Brand to Achieve Career Success, Austin and Pop17 were profiled in a chapter of "success stories".[https://www.amazon.com/dp/1427798206 Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing, 2009.] She was featured on the front cover of the May 2009 issue of Personal Branding magazine.[http://www.personalbrandingblog.com/issue-8-of-personal-branding-magazine-female-power-brands/ Personal Branding, May 2009.] In 2010, she was selected as one of Vanity Fair's "America's Tweethearts".[http://www.vanityfair.com/culture/features/2010/02/twitter-201002 Grigoriadis, Vanessa. "America's Tweethearts". Vanity Fair, February 2010.] {{webarchive|url=https://web.archive.org/web/20121009111940/http://www.vanityfair.com/culture/features/2010/02/twitter-201002 |date=October 9, 2012 }}
References
{{reflist|2}}
{{authority control}}
{{DEFAULTSORT:Austin, Sarah}}
Category:American Internet celebrities
Category:American alternative journalists
Category:American video bloggers
Category:American women video bloggers
Category:Participants in American reality television series
Category:People from Rogers, Arkansas
Category:Tamalpais High School alumni
Category:Journalists from California
Category:People from Tiburon, California
Category:21st-century American businesswomen
Category:21st-century American businesspeople
Category:21st-century American women writers