Sarah Hirshland

Hirshland was born Sarah Caitlin McDougall, in Silverthorne, Colorado.{{Cite web|url=https://www.kentdenver.org/alumni/distinguished-alumni|title=Alumni Awards|website= Kent Denver School}} She moved with her parents to Durango, Colorado, and Littleton, Colorado, when she was young.{{Cite web|url=https://www.ngf.org/leaders-in-their-field/|title=Leaders in Their Field: Women in Golf|first=Mike|last=Buteau|date=July 13, 2018|website=National Golf Foundation}}{{Cite web|url=https://www.adammendler.com/blog/sarah-hirshland|title=Thirty Minute Mentors Podcast Transcript: US Olympics CEO Sarah Hirshland|date=October 4, 2023|website= Adam Mendler in the Media}} She attended and in 1992 graduated from Kent Denver School high school, where she played for the girls' state soccer champions in 1990 to 1991. In 2019, she was honored with the school's Distinguished Alumni Award.

Hirshland attended Duke University, graduating in 1997 with a B.S. in biology.{{Cite web|url=https://www.sportsbusinessjournal.com/Journal/Issues/2008/03/03/Forty-Under-40/Sarah-Hirshland.aspx|title=Forty Under Forty; Sarah Hirshland|date=March 3, 2008|website=Sports Business Journal}}{{Cite web|url=https://today.duke.edu/2023/09/do-sports-belong-diplomacy-what-leaders-nba-olympics-and-college-think|title=Do Sports Belong in Diplomacy? What Leaders from the NBA, Olympics and College Think|website=Duke Today|date=September 29, 2023}} At the time, she hoped to become a sports medicine doctor for her hometown Denver Broncos.

In 1997, she began her career joining in the founding of Total Sports, a now defunct online sports digital media company, as general manager. It was then acquired by Quokka Sports.

In 2001, after Total Sports closed, she joined sports consulting and marketing firm OnSport, as senior vice president and one of its first employees.{{Cite web|url=https://thegolfwire.com/244560-2/|title=USGA Hires Hirshland To Lead Business Affairs, Goode To Manage Communications|date=September 7, 2011|website=The Golf Wire}} In 2007, talent agency and sports marketing company Wasserman Media Group (WMG) acquired OnSport. At WMG, she was a senior vice president for strategic business development, and was the company's lead on its account for the insurance firm Nationwide, and negotiated deals with NASCAR, the USTA, and the PGA Tour. She also represented American Express, Nationwide, Nokia, Scotts, and Wachovia.{{Cite web|url=https://www.insidethegames.biz/articles/1067397/hirshland-announced-as-united-states-olympic-committee-chief-executive|title=Hirshland announced as United States Olympic Committee chief executive|date=July 12, 2018|website=Inside the Games|author=Michael Pavitt}}

In 2011, Hirshland left to become the senior managing director of business affairs for the U.S. Golf Association (USGA). In April 2018, she was promoted to chief commercial officer, in charge of merchandising, communications, marketing, global media and content distribution, corporate partnerships, merchandise and licensing, and community outreach. She brought the USGA partnerships with major corporations and negotiated a billion-dollar deal with the Fox TV network.

File:United States Olympic Committee logo.svg

In August 2018, Hirshland was named the 20th chief executive officer of the United States Olympic Committee (United States Olympic & Paralympic Committee since 2019), and its first female CEO, overseeing both the National Olympic Committee and National Paralympic Committee for the U.S.Kirstin Cronn-Mills (2022). [https://books.google.com/books?id=mphSEAAAQBAJ&dq=sarah+hirshland&pg=PT5 Gender Inequality in Sports; From Title IX to World Titles], Lerner Publishing Group.{{Cite web|url=https://issuu.com/dukemagazine/docs/dmfall18c_issu_all|title=Forever Duke; Fall 2018| date=October 22, 2018|website=Duke Magazine|page=50}}{{Cite web|url=https://www.nytimes.com/2018/07/12/sports/usoc-sarah-hirshland.html|title=As New Head of U.S.O.C., Sarah Hirshland 'Has Much Work to Do'|first1=Jeré|last1=Longman|first2=Juliet|last2=Macur|first3=Victor|last3=Mather|date=July 12, 2018|work=The New York Times}} Unlike most countries, the U.S. Olympic team does not receive any government money, but U.S. lawmakers still have ultimate authority over the USOC via the Ted Stevens Act.{{Cite web|url=https://www.cpr.org/2019/05/22/the-usoc-believes-it-can-reform-itself-without-the-help-of-congress/|title=The USOC Believes It Can Reform Itself Without The Help Of Congress|date=May 22, 2019|website=Colorado Public Radio}} In her position she makes $600,000 a year, with a chance for a bonus of up to 50 percent, and handles relationships with 43 domestic Olympic sports organizations, as well as thousands of athletes, donors, fans, and the International Olympic Committee (IOC).{{Cite web|url=https://www.usatoday.com/story/sports/olympics/2018/07/12/usoc-picks-golf-executive-sarah-hirshland-as-ceo/36813611/|title=Scandal-hit USOC picks golf executive Sarah Hirshland as CEO|date=July 12, 2018|website=USA TODAY}}

Her task upon taking her job was also to restore credibility to the USOC's effort to provide safety for its athletes after a number of sex-abuse scandals, including the USA Gymnastics sex abuse scandal. Hirshland said: "We, the Olympic community, collectively failed our athletes. It's a terrible, terrible situation. It goes beyond gymnastics and, quite frankly, goes beyond sports."

In September 2018, after USA Gymnastics hired longtime coach Mary Lee Tracy to be its elite development director for women, Tracy was heavily criticized for initially defending sexual molester team doctor Larry Nassar and fired; Hirshland weighed in by saying that it was "time to consider making adjustments in the leadership" of U.S.A. Gymnastics; two days later, USA Gymnastics president Kerry Perry was forced to resign.{{Cite web|url=https://www.nytimes.com/2018/09/04/sports/usa-gymnastics-kerry-perry.html|title=Kerry Perry, U.S.A. Gymnastics Chief, Is Forced Out|first1=Juliet|last1=Macur|first2=Ken|last2=Belson|date=September 4, 2018|work=The New York Times}}

In December 2018, Hirshland fired the USOC chief of sport performance Alan Ashley, after a report found that he knew of accusations against Nassar more than a year before they became public knowledge, and deserved blame for his inaction and attempts to keep the accusations against Nassar quiet.{{Cite web|url=https://www.nytimes.com/2018/12/10/sports/usoc-investigation-report.html|title=Top U.S.O.C. Officials Failed to Act on Nassar Allegations, Report Says|first=Juliet|last=Macur|date=December 11, 2018|work=The New York Times}} That month, Hirshland said: "I would love to believe there will never be a bad guy, but there are going to be bad guys and bad girls. And we have to make sure that when there are, we very quickly have systems in place to find them, weed them out and get rid of them."{{Cite web|url=https://www.nytimes.com/2018/12/19/sports/for-women-a-year-of-stunning-deeds-and-wrenching-moments.html|title=For Women, a Year of Stunning Deeds and Wrenching Moments|first=Christopher|last=Clarey|date=December 19, 2018|work=The New York Times}}

In February 2022, the IOC took the unusual step of saying that at the 2022 Beijing Winter Olympics Russian figure skater Kamila Valieva would be allowed to continue to compete despite failing a doping test, but that there would not be an awards ceremony if she won events and medals would not be handed out until her case was resolved, because of lingering doubts about her eligibility.{{Cite web|url=https://www.nytimes.com/live/2022/02/13/sports/olympics-medals-winter|title=Olympic Games: Olympics Highlights: U.S. and Canada Confirm Gold-Medal Showdown in Hockey|first=Alan|last=Blinder|date=February 13, 2022|work=The New York Times}} Hirshland said: "We are disappointed by the message this sends. This appears to be another chapter in the systemic and pervasive disregard for clean sport by Russia." As the months passed by, and American figure skaters still had not received their medals in the sport due to the continued consideration of Valieva's case, Hirshland described the situation as "outrageous."Steve Keating (September 15, 2022). [https://www.reuters.com/lifestyle/sports/pathway-back-russian-athletes-being-considered-says-usopc-2022-09-15/ "Pathway back for Russian athletes being considered, says USOPC,"] Reuters. Two years later, in January 2024, after Valieva kept more than a dozen other athletes from receiving their medals, she was banned from competition for four years by an arbitration panel at the Court of Arbitration for Sport--retroactive to the date she gave the sample, December 25, 2021--and therefore had to forfeit her medals earned during that period.{{Cite web|url=https://www.nytimes.com/2024/01/29/world/europe/kamila-valieva-russia-doping-figure-skating.html|title=Russian Figure Skater Is Handed Four-Year Ban in Olympic Doping Case|first1=Tariq|last1=Panja|first2=Juliet|last2=Macur|date=January 29, 2024|work=The New York Times}} Hirshland said that the decision was a “significant win not only for Team USA athletes, but also for athletes worldwide who practice fair play and advocate for clean sport.”{{Cite web|url=https://www.cnn.com/2024/01/29/sport/kamila-valieva-russia-skating-cas-ruling-spt-intl/index.html|title=Russian figure skater Kamila Valieva banned for four years by Court of Arbitration for Sport|first=George Ramsay, Ben|last=Morse|date=January 29, 2024|website=CNN}} The Russian Olympic Committee responded by writing: "war has been declared on Russian sports."{{Cite web|url=https://www.thesportsexaminer.com/blog/|title=The 5-Ring Circus|work=The Sports Examiner Blog|date=February 7, 2024|author= Rich Perelman }}

In March 2022, after the International Paralympic Committee decided to allow Russian and Belarusian athletes to compete in the Paralympic Winter Games Beijing 2022, Hirshland wrote: "we are disappointed in this outcome as it excuses Russia’s disregard for not only the Olympic Truce, but also for the victims of a senseless war."{{Cite web|url=https://www.teamusa.com/news/2022/march/02/usopc-ceo-sarah-hirshlands-letter-to-team-usa-community-regarding-ipc-announcement|title=USOPC CEO Sarah Hirshland's Letter to Team USA Community Regarding IPC Announcement|date=March 2, 2022|website=Team USA}}

In May 2022, Russia placed Hirshland on its list of American citizens permanently banned from entering the country, along with among others many U.S. senators and representatives from both the Democratic and Republican parties.{{Cite web|url=https://www.infobae.com/aroundtherings/articles/2022/05/26/usopc-ceo-and-head-of-us-anti-doping-agency-on-list-of-americans-banned-from-entering-russia/|title=USOPC CEO and head of U.S. Anti-Doping Agency on list of Americans banned from entering Russia|first=Karen|last=Rosen|date=May 26, 2022|website=infobae}}

On January 4, 2024, Hirshland wrote a letter in support of three Russian Olympic fencers who had defected to the United States because of their opposition to Russia's invasion of Ukraine, Konstantin Lokhanov, Sergey Bida, and Violetta Bida, being granted U.S. citizenship, saying: "Our intention in endorsing their cause is to enable them to proudly represent our remarkable nation in the upcoming 2024 Olympic Games and other forthcoming international competitions."{{Cite web|url=https://www.usatoday.com/story/sports/olympics/2024/01/10/russian-fencers-gain-support-represent-america-paris-olympics/72165780007/|title=Olympic fencers who fled Russia after invasion of Ukraine win support for U.S. citizenship|website=USA TODAY|author=Josh Peter|date=January 10, 2024}} Sergey Bida expressed surprise about receiving the letter of support from the USOPC, saying: "This kind of letter, it’s impossible in Russia."

McDougall married Keith Hirshland, a sports producer for ESPN and the Golf Channel who has written three books and is the father of three adult children from former marriages. They have lived in Peapack, New Jersey, and subsequent to her becoming the CEO of the US Olympic Committee in Colorado Springs, Colorado.{{Cite web|url=https://www.sloansportsconference.com/people/sarah-hirshland|title=MIT Sloan Sports Analytics Conference Speaker | Sarah Hirshland|website=Sloan Sports Conference}}

{{Reflist}}

• [https://www.instagram.com/usopc_ceo/ Instagram page]
• [https://www.c-span.org/search/basic/?query=sarah+hirshland C-Span Appearances]

{{Chief executive officers of the United States Olympic & Paralympic Committee}}

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Category:1975 births

Category:Living people

Category:Chief executive officers of the United States Olympic & Paralympic Committee

Category:Duke University alumni

Category:Golf in the United States

Category:People from Durango, Colorado

Category:People from Peapack-Gladstone, New Jersey

Category:People from Summit County, Colorado

Category:Sportspeople from Colorado Springs, Colorado

Category:Sportspeople from Littleton, Colorado