Satoru Shibata

{{short description|Senior executive officer at Nintendo (born 1962)}}

{{Use dmy dates|date=November 2019}}

{{Infobox person

| image =

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| name = Satoru Shibata

| birth_date = {{Birth date and age|1962|09|04}}{{cite web|title=Officers - Nintendo of Europe GmbH|url=https://beta.companieshouse.gov.uk/company/FC022968/officers|publisher=Companies House|accessdate=8 April 2015}}

| birth_place = Japan

| employer = Nintendo (1985-present)

| death_date =

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| occupation =

| title = President of Nintendo of Europe (2000-2018)
Executive Officer at Nintendo (2016-2018)
Outside director of The Pokémon Company (2018-present)
Senior General Manager, Marketing, Publisher & Developer Relations Division (2018-present)
Managing Executive Officer (2022-present)
Executive General Manager, Marketing

Division (2023-present)
Executive General Manager, Asia & Oceania

Business Division (2023-present)

| spouse =

}}

{{nihongo|Satoru Shibata|柴田 聡|Shibata Satoru}} is the senior executive officer, general manager of marketing and licensing for Nintendo as well as the outside director of The Pokémon Company. He was named president of Nintendo of Europe when Shigeru Ota left in August 2000 until 30 June 2018.{{cite web|title=Satoru Shibata|url=http://www.n-sider.com/personnelview.php?personnelid=1387|publisher=N-Sider|accessdate=1 October 2013}} Shibata was formerly the managing director of Nintendo Australia.

Shibata has appeared at several presentations including the Nintendo Show, the Nintendo DS event in Paris, the Nintendo of Europe Wii event in September 2006, the European Nintendo 3DS press conference in Amsterdam in January 2011, and at Gamescom 2011.{{cite web|last=Koopman|first=Daan|title=Call from EU: One Year with Satoru Shibata|url=http://www.nintendoworldreport.com/blog/33968|publisher=Nintendo World Report|accessdate=1 October 2013|date=22 April 2013}} He has also promoted several games through interaction with celebrities, such as playing Wii Sports tennis with Tim Henman and Greg Rusedski, and singing "Call Me Maybe" for Carly Rae Jepsen.{{cite web|last=Shibata|first=Satoru|title=Christmas greetings from Satoru Shibata!|url=http://www.nintendo.co.uk/News/2012/Christmas-greetings-from-Satoru-Shibata--698454.html|publisher=Nintendo|accessdate=1 October 2013|date=21 December 2012}} He has also gained attention for various other actions, including a fashion show for New Style Boutique and cosplaying as Phoenix Wright.

Starting in 2012, Shibata hosts the European editions of Nintendo Direct, and has often appeared alongside Nintendo's former global president, Satoru Iwata. Before the first European Nintendo Direct aired, Shibata had very seldom appeared in public due to his shyness; however, he gained greater exposure following his appearances in those presentations, as well as in letters sent to Nintendo 3DS owners in Nintendo Letter Box.

In April 2018, Nintendo announced that he would be leaving his position as president of Nintendo of Europe to be part of the Nintendo board of directors in Japan and as the general manager of the Marketing Division and the Licensing Division.

In June 2022 he was appointed as Senior Managing Executive Officer, and in July 2023 he was appointed as Executive General Manager, Marketing Division and Executive General Manager, Asia & Oceania Business Division.