Scene+
{{Use dmy dates|date=July 2023}}
{{short description|Canadian loyalty program}}
{{Infobox loyalty program
| name = Scene+
| logo = Scene+ logo.svg
| company = Scene LP
| owner = {{ubl
| Cineplex Inc.{{cite web |title=Annual Information Form |url=https://mediafiles.cineplex.com/investor-relations/management-investment-circulars/Cineplex%202021%20AIF_Final_03%2031%202022.pdf |publisher=Cineplex}}
}}
| area_served = Canada
| introduced = {{start date and age|2007}}
| accrual_partners = Rakuten, Cineplex, Scotiabank, Recipe Unlimited
| rewards = Shopping, dining, movies, entertainment, travel, banking
| reward_partners = Expedia, Cineplex, Scotiabank, Recipe Unlimited, Apple, Best Buy, Home Hardware, Sobeys, Safeway, Thrifty Foods, Lawtons, Foodland, Needs, IGA, FreshCo, Chalo! FreshCo, Rachelle Béry, Les Marchés Tradition, Voilà
| website = {{url|https://sceneplus.ca}}
}}
Scene+ (formerly Scene) is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.
Members earn points via purchases of tickets and concessions at Cineplex-owned cinemas and entertainment centres, as well as via purchases made on eligible Scotiabank debit and credit cards. Points can be redeemed for discounts at Cineplex establishments, as well as participating retailers and restaurants. In 2021, the service merged with Scotiabank's Scotia Rewards service, and expanded to include partnerships with Expedia, Rakuten, and the ability to redeem points to credit on Scotiabank credit and debit accounts.
In June 2022, Empire Company joined the partnership and added its supermarket chains, including Safeway and Sobeys, to the Scene+ program.{{Cite web |date=2022-06-07 |title=Grocery chain Empire joins ownership group behind Scene+ loyalty program |url=https://www.thestar.com/business/2022/06/07/grocery-chain-empire-joins-ownership-group-behind-scene-loyalty-program.html |access-date=2023-01-05 |website=thestar.com |language=en}}
History
The Scene rewards program was launched in 2007 as a partnership between Cineplex and Scotiabank.{{Cite web|date=Aug 5, 2015|title=Cineplex revamps Scene loyalty program, requires more points for premium movies|url=https://www.cbc.ca/news/business/cineplex-revamps-scene-loyalty-program-requires-more-points-for-premium-movies-1.3180009|website=CBC News}} The program allowed members to earn points that they could spend on free movies, 1,000 points per movie, as well as providing a 10% discount on concession stand purchases.{{Cite web|last=Lostracco|first=Marc|date=2007-01-25|title=Now Playing at the Scotiamount, er, Parabank|url=https://torontoist.com/2007/01/now_playing_at/|access-date=2021-12-21|website=Torontoist}} Scene branded Visa and debit cards were also launched by Scotiabank,{{Cite web|title=2007 Annual Report Cineplex Galaxy Income Fund|url=http://irfiles.cineplex.com/reportsandfilings/annuallyquarterlyreports/2007/CineplexAR07_all.pdf|website=Cineplex}} which allowed Scene members to earn points on purchases outside of Cineplex properties. The debit card was the first in Canada to allow cardholders to earn rewards.{{Cite web|title=2007 Annual Report Cineplex Galaxy Income Fund|url=http://irfiles.cineplex.com/reportsandfilings/annuallyquarterlyreports/2007/CineplexAR07_all.pdf|website=Cineplex}} As part of the partnership, Scotiabank also acquired naming rights to additional Cineplex flagship locations to add them to their Scotiabank Theatre banner.{{cite news|date=May 2, 2007|title=Cineplex Entertainment and Scotiabank launch first national Canadian entertainment loyalty rewards program and rename three major Cineplex theatres|agency=newswire.ca|url=http://www.newswire.ca/en/story/75389/cineplex-entertainment-and-scotiabank-launch-first-national-canadian-entertainment-loyalty-rewards-program-and-rename-three-major-cineplex-theatres}}
In June 2012, Cineplex started offering an additional 10% off on Tuesday movie ticket prices to Scene members.{{Cite web|last=Winnipeg|first=Access|date=2012-05-31|title=Scene Card Members: Additional 10% OFF Tuesday Movies|url=https://accesswinnipeg.com/2012/05/scene-card-members-additional-10-off-tuesday-movies/|access-date=2021-12-21|website=Access Winnipeg|language=en-US}}
In October 2014, Scene announced a partnership with Sport Chek, allowing customers to earn and redeem points at these stores.{{Cite web|url=http://www.marketwired.com/press-release/scene-and-sport-chek-announce-strategic-marketing-partnership-1956092.htm|title=SCENE and Sport Chek Announce Strategic Marketing Partnership|last=Marshall|first=Pat|date=2014-10-09|website=MarketWired|publisher=2016-06-20|access-date=}} This partnership ended in October 2017, as Sport Chek then begin to offer its parent company's Canadian Tire Money, which became Triangle Rewards in 2018.{{Cite web | url=http://blog.rewardscanada.ca/2017/08/cineplex-scene-to-lose-sport-chek.html | title=Cineplex SCENE to lose Sport Chek partnership as of October 1st| date=31 August 2017}}{{Cite web | url=http://www.cbc.ca/news/business/canadian-tire-loyalty-program-1.4611433 |title = Canadian Tire expands loyalty program to cover more retail brands | CBC News}} In February 2015, Scene announced a similar partnership with Cara Operations at eleven of its restaurant brands.{{cite web|url=http://www.marketwired.com/press-release/scene-and-cara-announce-strategic-marketing-partnership-1990866.htm|title=SCENE and CARA Announce Strategic Marketing Partnership|last=Marshall|first=Pat|date=2015-02-11|website=|publisher=MarketWired|access-date=2016-06-20}}
In 2015, Cineplex announced that premium and VIP movie tickets would cost more points to redeem. Premium movie tickets (3D, D-Box, IMAX, and UltraAVX) would cost 1,500 points and VIP movie would cost 2,000 points instead of the standard 1,000 points.{{Cite web|date=Aug 5, 2015|title=Cineplex revamps Scene loyalty program, requires more points for premium movies|url=https://www.cbc.ca/news/business/cineplex-revamps-scene-loyalty-program-requires-more-points-for-premium-movies-1.3180009|website=CBC News}}
On December 14, 2021, Scene merged with Scotiabank's Scotia Rewards program and was renamed Scene+; the new service adds partnerships with additional retail partners, integration with Rakuten for cashback offers, and the ability to redeem points towards hotel and travel bookings (via a partnership with Expedia), and credit to Scotiabank debit and credit card accounts.{{Cite web|date=2021-12-14|title=Scene+ launches in Canada, adding perks for travel, shopping and more|url=https://mobilesyrup.com/2021/12/14/scene-plus-december-2021-launch/|access-date=2021-12-21|website=MobileSyrup|language=en}}{{Cite web|last=Porrello|first=Steven|date=2021-11-30|title=Look Out, Scotia Rewards Members: Scene+ Could Amp Up Your Earnings in 2022. Here's What You Should Know|url=https://www.fool.ca/2021/11/30/look-out-scotia-rewards-members-scene-could-amp-up-your-earnings-in-2022-heres-what-you-should-know/|access-date=2021-12-21|website=The Motley Fool Canada|language=en-CA}}
On June 7, 2022, Empire Company (which had previously owned cinemas under the Empire Theatres banner until 2013, when it exited the industry and sold its locations to Cineplex and Landmark Cinemas){{Cite web |date=2013-06-27 |title=Cineplex to acquire 26 Empire theatres for $200M |url=https://playbackonline.ca/2013/06/27/cineplex-to-acquire-26-empire-theatres-for-200m/ |access-date=2022-08-26}} announced that it would discontinue its participation in Air Miles and acquire a stake in Scene+. Since August 2022, and gradually rolling across Canada, Scene+ points can be earned and redeemed at its grocery store (such as Sobeys, Safeway, FreshCo, Foodland, IGA, and Thrifty Foods) and pharmacy and convenience store (Lawtons and Needs) chains.{{Cite web |title=Grocery chain Empire joins ownership group behind Scene+ loyalty program |url=https://globalnews.ca/news/8904208/grocery-chain-empire-joins-ownership-group-behind-scene-loyalty-program/ |access-date=2022-06-08 |website=Global News |language=en-US}} The Launch of Scene+ at Empire's banners was staggered across Canada, with each region joining the program on a certain date.
| class="wikitable"
|+ Scene+ launch at Empire Banners | ||
| Launch Date | Region(s) | Banner(s) |
|---|---|---|
| August 2022 | Atlantic Canada | Foodland, Foodland & Participating Co-Ops, Lawtons, Needs, Sobeys, Voilà by Sobeys |
| September 2022 | Western Canada, North Western Ontario | Chalo! FreshCo, FreshCo, IGA, Safeway, Sobeys, Voilà by Safeway |
| November 2022 | Rest of Ontario | Sobeys |
| March 2023 | British Columbia, Québec | IGA, Les Marchés Tradition, Rachelle Béry, Thrifty Foods, Voilà par IGA |
On September 23, 2022, it was announced that Home Hardware Stores Ltd, whose banners include Home Hardware, Home Hardware Building Centre, Home Building Centre, and Home Furniture, will be joining Scene+ on July 31, 2023.{{Cite web|date=2022-09-23 |title=Home Hardware to Join Scene+ Loyalty Program in Summer 2023 |url=https://www.newswire.ca/news-releases/home-hardware-to-join-scene-loyalty-program-in-summer-2023-845585765.html/ |access-date=2022-09-24 |website=Newswire.ca |language=en-us}}{{cite web |title=Notice of change |url=https://www.sceneplus.ca/notice-of-change |website=www.sceneplus.ca |access-date=23 July 2023 |archive-url=https://web.archive.org/web/20221026002542/https://www.sceneplus.ca/notice-of-change |archive-date=Oct 26, 2022 |language=en |url-status=live}}
Points
Earning and redeeming points is broken down into several categories, movies, shopping, dining, travel, entertainment, and banking.{{Cite web|title=How it works|url=https://www.sceneplus.ca/how-it-works|access-date=2021-12-21|website=Scene+}} Points are generally redeemable for 1 cent per point, but some offers redeem points at a lower value.{{Cite web|date=2021-12-14|title=Scotia Rewards and SCENE Merge to Become Scene+|url=https://princeoftravel.com/blog/scotia-rewards-scene-merge/|access-date=2021-12-21|website=Prince of Travel|language=en-CA}}
Points can be earned and redeemed for the movie, dining, and entertainment categories at Cineplex cinemas and entertainment establishments (such as The Rec Room) and participating restaurants, including Recipe Unlimited properties.{{Cite web|title=How it works|url=https://www.sceneplus.ca/how-it-works|access-date=2021-12-21|website=Scene+}} For the shopping category, points can be redeemed for gift cards at over 60 retailers or directly at Apple and Best Buy. In this category, members can also earn points while shopping online by using Scene+ Rakuten.{{Cite web|last=Kolm|first=Josh|date=2021-12-14|title=Scotiabank merges Scene and Scotia Rewards|url=https://strategyonline.ca/2021/12/14/scotiabank-merges-scene-and-scotia-rewards/|access-date=2021-12-21|website=strategy}} For the travel category, members can earn and redeem points through the Scene+ Travel portal powered by Expedia for travel-related purchases. In the banking category, members with eligible Scotiabank debit and credit cards can earn points for every card purchase, and can also convert their points into account credit for their Scotiabank account. Scotiabank cardholders can also book with a travel operator and apply Scene+ points to their trip within 12 months.
Ownership
The program is owned by Scene LP, a joint venture between Scotia Loyalty Ltd., a subsidiary of Scotiabank, Galaxy Entertainment Inc., a subsidiary of Cineplex Entertainment LP, and Empire Company Limited.
References
{{reflist}}
External links
- {{Official website|https://www.sceneplus.ca/}}
{{Cineplex}}
{{Bank of Nova Scotia}}
{{Authority control}}
Category:Customer loyalty programs in Canada