Scripto Enterprises

In 2010, Rob Dubbin was a writer for The Colbert Report. To develop its scripts, the show used the Electronic News Production System (ENPS), a suite developed by the Associated Press, which was originally created to be used by news programs and journalists. Host Stephen Colbert and the writing staff were often frustrated by the program, as it did not allow for work to be made by several people, on a document, at the same time. Dubbin described the AP software as "almost more [...] like a networked Word document".{{cite web|last1=Ford|first1=Paul|last2=Ziade|first2=Rich|author-link=Paul Ford (technologist)|url=https://archive.postlight.com/podcast/rob-dubbin-goes-off-script|title= Going Off Script: Rob Dubbin|website=Postlight|access-date=October 15, 2024|date=October 31, 2017|archive-url=https://web.archive.org/web/20240420131630/https://archive.postlight.com/podcast/rob-dubbin-goes-off-script|archive-date=April 20, 2024|url-status=live}} Because of the scripted comedy format of the Report, they needed a different workflow than what the ENPS offered. The need for a new software became evident after a mishap on the show, where a script originally featured a joke involving a real life goat, a significant production expense. The bit was cut during revisions, but the production team was not made aware beforehand, and booked the goat anyway. They only realized once the animal was on its way to the studio.{{cite web|url=https://www.scripto.live/about |title=About Us: It All Started with a Goat... |website=Scripto |access-date=October 15, 2024}} At the end of that year Colbert and Dubbin first discussed making a bespoke drafting program for the staff.{{cite magazine|last=Kim|first=E. Tammy | url=https://www.newyorker.com/tech/annals-of-technology/how-scripto-the-app-that-stephen-colbert-helped-build-became-a-fixture-of-late-night-comedy-news | title=How Scripto, the App That Stephen Colbert Helped Build, Became a Fixture of Late-Night Comedy News | magazine=The New Yorker | access-date=October 15, 2024|date=January 9, 2018|archive-date=January 31, 2019|archive-url=https://web.archive.org/web/20190131010102/https://www.newyorker.com/tech/annals-of-technology/how-scripto-the-app-that-stephen-colbert-helped-build-became-a-fixture-of-late-night-comedy-news}}

In 2011, Aside from his writing duties, Dubbin started the process of creating an alternative inspired by Etherpad, and he and Colbert split the costs to hire a team of outside programmers.{{cite web|last=Esposito|first=Brad|url=https://veryfineday.substack.com/p/very-fine-day-3-rusty-foster|title=Very Fine Day #3: Rusty Foster|website=Very Fine Day|access-date=October 16, 2024|date=February 15, 2021|archive-url=https://web.archive.org/web/20210626085814/https://veryfineday.substack.com/p/very-fine-day-3-rusty-foster|archive-date=June 26, 2021|url-status=live}} Following a friend's advice, Dubbin posted a banner ad on Reddit saying The Colbert Report was looking for programmers, among the people who responded were Paul Ford and Aaron Swartz. A rough version of the software was introduced slowly and used on the show, "Once every couple weeks, we fixed the thing that went horribly wrong", Dubbin said. By 2013, the software was stable enough that it was used daily for the last two years the show was on the air.

Their first outside show to use the software was Last Week Tonight with John Oliver, after one of The Colbert Report producers had left the show to work on Last Week Tonight, and had recommended Scripto to the staff. At that point, Dubbin saw that other shows were getting interested, and in January 2014, Colbert, Dubbin, and Colbert's wife, Evie McGee-Colbert founded Scripto Enterprises Inc. as a way to commercialize the software. Scripto's first employee was programmer and media critic, Rusty Foster, who joined the staff at the suggestion of Ford, in January 2014.{{cite web|last=Foster|first=Rusty|author-link=Rusty Foster|url=http://resume.todayintabs.com/|title=Rusty Foster: Resume|access-date=October 16, 2024|date=December 8, 2020|archive-url=https://web.archive.org/web/20190606235214/http://resume.todayintabs.com/|archive-date=June 6, 2019|url-status=live}}{{cite web|last=Kurutz|first=Steven|url=https://www.nytimes.com/2024/04/17/style/today-in-tabs-rusty-foster-media-gossip-maine.html|title=From a Tiny Island in Maine, He Serves Up Fresh Media Gossip|website=The New York Times|access-date=October 16, 2024|date=April 17, 2024|archive-url=https://web.archive.org/web/20240417151059/https://www.nytimes.com/2024/04/17/style/today-in-tabs-rusty-foster-media-gossip-maine.html|archive-date=April 17, 2024|url-status=live}} Dubbin said of Foster, "He became sort of the eyes and ears person for all the other shows that were gonna start to use it". That year The Daily Show also incorporated Scripto. Foster noted the software was not SaaS at first: "The first batch of clients got two servers each. It wasn't a cloud thing. We installed a pair of physical servers in their studio".{{cite web|url=https://vitrina.ai/blog/ai-scriptwriting-scripto-in-media/|title=Scriptwriting 2.0: How Scripto is Shaping the Media Industry|website=Vitrina|access-date=October 16, 2024|date=October 14, 2024}}

When Colbert replaced David Letterman as host of The Late Show on CBS he took the software with him. Dubbin also joined the show through pre-production, and the first season of the show, but left in late 2016 to focus on his job as CEO of Scripto.{{cite web|last=Macklin|first=Colleen|author-link=Colleen Macklin|url=https://www.fungameswithseriouspeople.com/bowling-for-laughs-with-rob-dubbin/|title=Bowling for Fun(ny) with Rob Dubbin|website=Fun Games with Serious People|access-date=October 17, 2024|date=February 2020}} By late 2015 other shows had licensed the software, including: Full Frontal with Samantha Bee, The Opposition with Jordan Klepper, and The Jim Jefferies Show, among others. An ad for the company ran during the 69th Primetime Emmy Awards, which Colbert hosted, and the software itself was used to write the script for the ceremony.{{cite web|last=Rogers|first=Jen |url=https://finance.yahoo.com/news/colbert-co-founded-startup-fixes-goat-problem-123623455.html | title=This Colbert co-founded startup fixes the goat problem | website=Yahoo Finance |access-date=October 16, 2024|date=March 3, 2018|archive-date=December 26, 2022|archive-url=https://web.archive.org/web/20221226084944/https://finance.yahoo.com/news/colbert-co-founded-startup-fixes-goat-problem-123623455.html}}

By late 2017, Dubbin, Foster and their team were beta-testing a new scriptwriting software named Showrunner. The software intended for scripted television, was described by Dubbin as an alternative to Final Draft, "People work in more collaborative teams. They work across the country from each other. There are more people working remotely. And that’s true for creative projects in addition to technological ones. We wanna make a product for those people. So we’re working on it". In 2019, the company hired Alice DuBois to supervise the development of Showrunner, overseeing product and project management, among other things.{{cite web|last=Porter|first=Rick |url=https://www.hollywoodreporter.com/tv/tv-news/stephen-colberts-tech-company-scripto-hires-buzzfeed-exec-1190725/ |title=Stephen Colbert's Tech Company Scripto Hires Ex-BuzzFeed Exec| website=The Hollywood Reporter |access-date=October 16, 2024|date=February 26, 2019}} During the pandemic Scripto was benefitted by the lockdowns as the platform allowed many companies to work remotely. In late 2020 Foster left the company, of his exit, he said: "Like, if the servers at the Late Show die in the middle of the production day I get a text, and it's very stressful. It's been very stressful for a long time. And it came to a point, at the end of last year, it's just like: I can't really do this anymore".{{cite web|last=Broderick|first=Ryan|author-link=Ryan Broderick|url=https://www.garbageday.email/p/today-in-tabs-rusty-foster-on-the|title=Today In Tabs' Rusty Foster On The Weirdly Hopeful Hellscape Of Media|website=Garbage Day|access-date=October 16, 2024|date=April 8, 2021|archive-url=https://web.archive.org/web/20240421190029/https://www.garbageday.email/p/today-in-tabs-rusty-foster-on-the|archive-date=April 21, 2024|url-status=live}}

The company struggled during the 2023 WGA strikes, as every production was shut down. After a strategic review, advisor Ethan Jacks suggested they branch out into media outside of variety television. All of three founders agreed with the vision, with Dubbin stepping down as CEO but remaining in the company as head of video games. In April 2024, media entrepreneur Josh C. Kline was named CEO of the company.{{cite web|url=https://www.shootonline.com/shoot_column/josh-c-kline-joins-scripto-as-ceo/|title=Josh C. Kline joins Scripto as CEO |website=SHOOT|access-date=October 16, 2024|date=September 11, 2024|archive-url=https://web.archive.org/web/20240926120136/https://www.shootonline.com/shoot_column/josh-c-kline-joins-scripto-as-ceo/|archive-date=September 26, 2024|url-status=live}}{{cite web|last=Trakhtenberg|first=Izolda|url=https://izoldat.com/the-power-of-collaboration-josh-c-klines-mission-at-the-helm-of-scripto/|title=The Power of Collaboration: Josh C. Kline's Mission at the Helm of Scripto |website=The Creative Solutions Podcast|access-date=October 17, 2024|date=June 17, 2024}} Kline said that the company was now licensing Scripto to video game and podcast studios, as well as award shows such as the Clios and websites like The Bleacher Report. The company is also studying adapting the service for live events, such as theater, and content creation, as well as how to incorporate integration systems and AI into the platform. Scripto has signed partnership agreements with Adobe and AWS, to develop those strategies.{{cite web|url=https://www.adobevideopartner.com/partners/scripto-enterprises-inc/|title= Scripto Enterprises Inc. |website=Adobe|date=November 6, 2024|access-date=November 27, 2024|archive-url=https://web.archive.org/web/20241127201007/https://www.adobevideopartner.com/partners/scripto-enterprises-inc/|archive-date=November 27, 2024|url-status=live}}

Scripto has received funding from the venture capital companies Bloomberg Beta, Calm Company Fund, and angel investor Dan Bomze.{{cite web|last=Tringas|first=Tyler|url=https://calmfund.com/writing/calm-company-fund-invests-in-scripto-for-writers-rooms|title=Calm Company Fund invests in Scripto for Writers Rooms|website=Calm Company Fund|access-date=October 15, 2024|date=December 8, 2020|archive-url=https://web.archive.org/web/20240613113412/https://calmfund.com/writing/calm-company-fund-invests-in-scripto-for-writers-rooms|archive-date=June 13, 2024|url-status=live}}{{cite web|url=https://pitchbook.com/profiles/company/458142-04#investors|title=Scripto (Business/Productivity Software) Investors|website=Pitchbook|access-date=October 15, 2024}}

• Rob Dubbin (2014–2024)
• Josh C. Kline (2024–present)

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• {{cite web|last=Lynch|first=Jason|author-link=|url=https://www.adweek.com/convergent-tv/stephen-colbert-spoofs-intels-bunny-people-in-emmy-program-ad-for-his-tech-company/|title=Stephen Colbert Spoofs Intel's Bunny People in Emmy Program Ad for His Tech Company|website=AdWeek|access-date=October 16, 2024|date=September 18, 2018}}

{{Stephen Colbert}}

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