Scroll.in

Samir Patil, a Massachusetts Institute of Technology alumnus and McKinsey & Company associate was the founder of ACK Media which published Amar Chitra Katha and Tinkle in India.{{Cite news |last=Panchal |first=Salil |last2=Chaudhary |first2=Deepti |date=31 August 2016 |title=The New Digital Newsroom |work=Forbes India |url=http://www.forbesindia.com/article/big-bet/the-new-digital-newsroom/44139/1 |url-status=live |archive-url=https://web.archive.org/web/20180717012920/http://www.forbesindia.com/article/big-bet/the-new-digital-newsroom/44139/1 |archive-date=17 July 2018}} In 2011, he sold the venture to the Future Group and founded the Scroll Media Inc in the following year. The company was incorporated in Delaware, United States.{{Cite web |title=Scroll Media Inc. |url=http://india.mom-rsf.org/en/owners/companies/detail/company/company/show/scroll-media-inc/ |url-status=live |archive-url=https://web.archive.org/web/20200606214445/http://india.mom-rsf.org/en/owners/companies/detail/company/company/show/scroll-media-inc/ |archive-date=6 June 2020 |access-date=7 June 2020 |website=Media Ownership Monitor |publisher=Reporters without Borders}}

Scroll.in was launched in January 2014 as an Indian news website through the holding company of Scroll Media Incorporation. It was founded by Samir Patil and senior journalist Naresh Fernandes, along with Jennifer O'Brien, the former head of business development at the travel startup Trabblr. Naresh Fernandes who was previously the editor-in-chief of Time Out India and a journalist associated with The Times of India and The Wall Street Journal,{{Cite web |title=Naresh Fernandes – JNAF |url=http://jnaf.org/artist/naresh-fernandes/ |url-status=live |archive-url=https://web.archive.org/web/20191202082053/http://jnaf.org/artist/naresh-fernandes/ |archive-date=2 December 2019 |access-date=6 June 2020 |website=Jehangir Nicholson Art Foundation}} became the editor-in-chief of Scroll.in.{{Cite news |last=Chaudhary |first=Laxmi |title=Can the digital revolution save Indian journalism? |work=Columbia Journalism Review |url=https://www.cjr.org/special_report/india_digital_revolution_startups_scoopwhoop_wire_times.php |url-status=live |access-date=7 June 2020 |archive-url=https://web.archive.org/web/20200607124936/https://www.cjr.org/special_report/india_digital_revolution_startups_scoopwhoop_wire_times.php |archive-date=7 June 2020}} The publication had received early stage investments from the IPS Media Foundation, the Media Development Investment Fund and the investment firm of Omidyar Network, following an endorsement from the law firm Khaitan & Co.{{Cite news |date=24 July 2014 |title=Digital daily Scroll.in gets funding from Omidyar, Media Development Investment Fund |work=VCCircle |url=https://www.vccircle.com/digital-daily-scrollin-gets-funding-omidyar-media-development-investment/ |url-status=live |access-date=13 July 2019 |archive-url=https://web.archive.org/web/20190713035417/https://www.vccircle.com/digital-daily-scrollin-gets-funding-omidyar-media-development-investment/ |archive-date=13 July 2019}}{{Cite news |last=Dhingra |first=Sanya |date=7 November 2017 |title=The Omidyar Network: 'Committed to a free media', via two Indian companies too |work=ThePrint |url=https://theprint.in/report/omidyar-network-two-indian-companies/14889/ |url-status=live |access-date=17 July 2018 |archive-url=https://web.archive.org/web/20180716224139/https://theprint.in/report/omidyar-network-two-indian-companies/14889/ |archive-date=16 July 2018}}

In June 2014, Atlantic Media partnered with the Scroll Media Inc to launch the Indian edition of the business news brand Quartz.{{Cite news |date=20 March 2014 |title=Atlantic to launch Quartz India |work=Politico |url=https://www.politico.com/media/story/2014/03/atlantic-to-launch-quartz-india-001914 |url-status=live |access-date=17 July 2018 |archive-url=https://web.archive.org/web/20180716223826/https://www.politico.com/media/story/2014/03/atlantic-to-launch-quartz-india-001914 |archive-date=16 July 2018}}{{Cite news |last=Choudhary |first=Vidhi |date=21 March 2014 |title=Quartz to join battle of foreign brands for India's online news traffic |work=Livemint |url=https://www.livemint.com/Consumer/bG3BDWn5LTGsRAAOU13WUN/Online-news-Foreign-media-firms-make-beeline-for-India.html |url-status=live |access-date=17 July 2018 |archive-url=https://web.archive.org/web/20180716223827/https://www.livemint.com/Consumer/bG3BDWn5LTGsRAAOU13WUN/Online-news-Foreign-media-firms-make-beeline-for-India.html?utm_source=scroll&utm_medium=referral&utm_campaign=scroll |archive-date=16 July 2018}} In the following year, the Hindi media publishing company Satyagrah was merged with Scroll Media and became the Hindi edition of Scroll.in which continues to operate under the name of Satyagrah. Sanjay Dubey who was the founder and editor of Satyagrah and previously the editor of Tehelka{{'}}s Hindi edition, remained as the editor of Satyagrah.{{Cite web |title=Scroll.in |url=http://india.mom-rsf.org/en/media/detail/outlet/scrollin/ |url-status=live |archive-url=https://web.archive.org/web/20200606214413/http://india.mom-rsf.org/en/media/detail/outlet/scrollin/ |archive-date=6 June 2020 |access-date=6 June 2020 |website=Media Ownership Monitor |publisher=Reporters without Borders}} In March 2018, the publication partially shifted towards a subscription business model providing ad free delivery of news service and access to archives for subscribers. Naresh Fernandes, the editor-in-chief however stated that the publication will not implement any paywalls.{{Cite web |last=Fernandes |first=Naresh |date=15 March 2018 |title=Editor's note: Pay for Scroll.in and help support the free press |url=https://scroll.in/article/871951/editors-note-pay-for-scroll-in-and-help-support-the-free-press |url-status=live |archive-url=https://web.archive.org/web/20200713215315/https://scroll.in/article/871951/editors-note-pay-for-scroll-in-and-help-support-the-free-press |archive-date=13 July 2020 |website=Scroll.in}}

In December 2018, Deutsche Welle partnered with Scroll.in to launch its Indian weekly programme, Eco India as part of DW's venture into the South Asian media industry.{{Cite web |date=11 December 2019 |title=DW & Scroll.in celebrate first anniversary of flagship weekly series- Eco India – Exchange4media |url=https://www.exchange4media.com/industry-briefing-news/dw-scrollin-celebrate-first-anniversary-of-flagship-weekly-series-eco-india-101376.html |url-status=live |archive-url=https://web.archive.org/web/20200607124937/https://www.exchange4media.com/industry-briefing-news/dw-scrollin-celebrate-first-anniversary-of-flagship-weekly-series-eco-india-101376.html |archive-date=7 June 2020 |access-date=7 June 2020 |website=exchange4media}} Between May–June 2019, Scroll.in laid off a number of editorial staff citing a restructure of their business model.{{Cite web |last=Aggarwal |first=Cherry |date=5 June 2019 |title=Layoffs at Scroll: at least 16 employees have been let go from the editorial side |url=https://www.newslaundry.com/2019/06/05/layoffs-scroll-media-business |url-status=live |archive-url=https://web.archive.org/web/20190811092549/https://www.newslaundry.com/2019/06/05/layoffs-scroll-media-business |archive-date=11 August 2019 |access-date=12 August 2019 |website=Newslaundry}}

Scroll's staff are segregated into two divisions; the editorial team and the distribution team. In an article of the Columbia Journalism Review, the segregation was explained as the result of caution associated with the "credibility of digital media" prevalent among the former print medium journalists who constituted the editorial team of the new publication. The editorial team in addition consists of an appointed ombudsman for additional editorial oversight. Naresh Fernandes is the current editor-in-chief of the website. The Hindi edition of the publication, Satyagrah, has a separate editorial team with Sanjay Dubey as the editor-in-chief.

The distribution team of the publication is staffed with analysts of social media and search result algorithm who manage the distribution assets of the publication.

According to a report from the Reuters Institute for the Study of Journalism, the content delivery of the Scroll.in resembles "almost the pace of a newswire with the depth and sophistication of a quality news magazine," while the presentation of the site was described to be targeted toward an "up-market" audience and compared favorably with Quartz. The publication's business strategy aims to generate income through premium native advertising and sponsored content, resembling that of traditional magazine advertising rather than obtrusive ads that distract or annoy the reader. The report also described the publication to have developed a simple and responsive design for its website for the purpose of easy accessibility.{{Cite web |last=Sen |first=Arijit |last2=Nielsen |first2=Rasmus Kleis |author-link2=Rasmus Kleis Nielsen |date=May 2016 |title=Digital Journalism Start-Ups in India |url=https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2017-04/Digital%20Journalism%20Start-ups%20in%20India_0.pdf |url-status=live |archive-url=https://web.archive.org/web/20180806093856/https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2017-04/Digital%20Journalism%20Start-ups%20in%20India_0.pdf |archive-date=6 August 2018 |website=Reuters Institute for the Study of Journalism}}

In addition to the primary website, the distribution of Scroll's content is provided through an Android app, two email newsletters and an array of social media channels across Facebook, Twitter, Instagram, and YouTube. Scroll also operates an online shop for books and literary accessories based on recommendations from the editorial team.

• Scroll.in's journalist Supriya Sharma won the Ramnath Goenka Excellence in Journalism Awards for 2015. She was noted to be the first journalist from a digital news organisation to receive the award.{{Cite web |date=23 November 2015 |title=Scroll.in's Supriya Sharma wins Ramnath Goenka award for political reporting |url=http://scroll.in/article/771103/scroll-ins-supriya-sharma-wins-ramnath-goenka-award-for-political-reporting |url-status=live |archive-url=https://web.archive.org/web/20170616122453/https://scroll.in/article/771103/scroll-ins-supriya-sharma-wins-ramnath-goenka-award-for-political-reporting |archive-date=16 June 2017 |access-date=7 June 2020 |website=Scroll.in |language=en-US}}{{Cite web |last=Pande |first=Manisha |date=27 November 2015 |title=Conversations with Ramnath Goenka awardees: 'Talk to people not just politicians' |url=https://www.newslaundry.com/2015/11/27/conversations-with-ramnath-goenka-awardees-talk-to-people-not-just-politicians |url-status=live |archive-url=https://web.archive.org/web/20200607124937/https://www.newslaundry.com/2015/11/27/conversations-with-ramnath-goenka-awardees-talk-to-people-not-just-politicians |archive-date=7 June 2020 |access-date=7 June 2020 |website=Newslaundry |language=en}}
• Scroll.in's journalist Priyanka Vora was one of the winners of the 2016 Early Childhood Development Reporting Contest conducted by the International Center for Journalists.{{Cite web |title=International award for reporting on early childhood development |url=https://scroll.in/latest/826255/scroll-in-writer-priyanka-vora-wins-2016-early-childhood-development-reporting-contest |url-status=live |archive-url=https://web.archive.org/web/20170721013305/https://scroll.in/latest/826255/scroll-in-writer-priyanka-vora-wins-2016-early-childhood-development-reporting-contest |archive-date=21 July 2017 |access-date=30 May 2018 |website=Scroll.in}}{{Cite web |title=ICFJ Awards 2016 |url=https://www.icfj.org/childhealth |url-status=live |archive-url=https://web.archive.org/web/20171028134219/http://www.icfj.org/childhealth |archive-date=28 October 2017}}
• Scroll.in Hindi website Satyagrah journalist Rahul Kotiyal won the Ramnath Goenka Excellence in Journalism Awards for 2016,{{Cite web |title=Rahul Kotiyal of Satyagrah wins Ramnath Goenka Journalism Award |url=https://scroll.in/latest/862196/scroll-ins-hindi-website-satyagrahs-rahul-kotiyal-wins-ramnath-goenka-journalism-award |url-status=live |archive-url=https://web.archive.org/web/20180806093859/https://scroll.in/latest/862196/scroll-ins-hindi-website-satyagrahs-rahul-kotiyal-wins-ramnath-goenka-journalism-award |archive-date=6 August 2018 |access-date=30 May 2018 |website=Scroll.in}} for reporting on a campaign by RSS and Bajrang Dal named "Beti Bachao Bahu Lao". The campaign attempted to stop Hindu girls from marrying non-Hindus. If RSS members get information of a Hindu girl planning to marry a Muslim man, then the RSS members would track the girl and would inform the parents of the girl accusing this to be a case of Love Jihad.{{Cite news |date=26 June 2018 |title=Ramnath Goenka Award for Excellence in Journalism: Winners all |language=en |work=The Indian Express |url=https://indianexpress.com/article/india/ramnath-goenka-award-rng-2017-for-excellence-in-journalism-all-winners-venkaiah-naidu-4996389/ |access-date=11 December 2021}}
• Scroll.in's journalist Malini Subramaniam won the CPJ International Press Freedom Awards for 2016.{{Cite web |date=23 November 2016 |title=Scroll.in contributor Malini Subramaniam wins CPJ's 2016 International Press Freedom award |url=http://scroll.in/latest/822260/scroll-in-contributor-malini-subramaniam-wins-cpjs-2016-international-press-freedom-award |url-status=live |archive-url=https://web.archive.org/web/20161125104616/http://scroll.in/latest/822260/scroll-in-contributor-malini-subramaniam-wins-cpjs-2016-international-press-freedom-award |archive-date=25 November 2016 |access-date=2 June 2020 |website=Scroll.in}}{{Cite web |title=Malini Subramaniam, India |url=https://cpj.org/awards/malini-subramaniam-india/ |url-status=live |archive-url=https://web.archive.org/web/20201124055729/https://cpj.org/awards/malini-subramaniam-india/ |archive-date=24 November 2020 |access-date=2 June 2020 |website=Committee to Protect Journalists}}
• Scroll.in's journalists won four Red Ink Awards for 2017 for Excellence in Journalism{{Cite web |title='Excellence in Journalism' RedInk awards 2017 |url=https://scroll.in/latest/879489/scroll-ins-menaka-rao-shone-satheesh-smitha-nair-and-sruthisagar-yamunan-win-redink-awards |url-status=live |archive-url=https://web.archive.org/web/20180806093859/https://scroll.in/latest/879489/scroll-ins-menaka-rao-shone-satheesh-smitha-nair-and-sruthisagar-yamunan-win-redink-awards |archive-date=6 August 2018 |access-date=30 May 2018 |website=Scroll.in}}{{Cite web |title=RedInk Awards 2017 |url=https://thewire.in/media/the-wire-kabir-agarwal-wins-redink-award-business-economy |url-status=live |archive-url=https://web.archive.org/web/20180715211023/https://thewire.in/media/the-wire-kabir-agarwal-wins-redink-award-business-economy |archive-date=15 July 2018 |access-date=30 May 2018 |website=The Wire}}
• Scroll.in's journalist Mridula Chari was one of the winners of the Ramnath Goenka Excellence in Journalism Awards for 2017.{{Cite web |date=21 January 2019 |title=Ramnath Goenka Excellence in Journalism Awards: Full list of winners |url=https://indianexpress.com/article/india/ramnath-goenka-excellence-in-journalism-awards-winners-5524092/ |url-status=live |archive-url=https://web.archive.org/web/20200217125301/https://indianexpress.com/article/india/ramnath-goenka-excellence-in-journalism-awards-winners-5524092/ |archive-date=17 February 2020 |access-date=30 June 2020 |website=The Indian Express}}{{Cite web |date=4 January 2019 |title=Scroll.in's Mridula Chari wins Ramnath Goenka award for on-the-spot reporting |url=https://scroll.in/latest/908231/scroll-ins-mridula-chari-wins-ramnath-goenka-award-for-on-the-spot-reporting |url-status=live |archive-url=https://web.archive.org/web/20200402172407/https://scroll.in/latest/908231/scroll-ins-mridula-chari-wins-ramnath-goenka-award-for-on-the-spot-reporting |archive-date=2 April 2020 |website=Scroll.in |language=en-US}}
• TScroll.in won two Gold Awards in the WAN-IFRA South Asian Digital Media Awards 2018.{{Cite web |date=27 September 2018 |title=The Quint, The Scroll and ABP among WAN-IFRA's South Asian Digital Media Awards 2018 winners |url=https://www.wan-ifra.org/press-releases/2018/09/27/the-quint-the-scroll-and-abp-among-wan-ifras-south-asian-digital-media-awa |url-status=live |archive-url=https://web.archive.org/web/20200604065902/https://www.wan-ifra.org/press-releases/2018/09/27/the-quint-the-scroll-and-abp-among-wan-ifras-south-asian-digital-media-awa |archive-date=4 June 2020 |website=World Association of Newspapers and News Publishers}}{{Cite web |date=27 September 2018 |title=Scroll.in wins two golds at WAN-IFRA's South Asian Digital Media Awards |url=https://scroll.in/latest/895995/scroll-in-wins-two-gold-at-wan-ifras-digital-media-awards |url-status=live |archive-url=https://web.archive.org/web/20200604065850/https://scroll.in/latest/895995/scroll-in-wins-two-gold-at-wan-ifras-digital-media-awards |archive-date=4 June 2020 |access-date=4 June 2020 |website=Scroll.in}}
• Scroll.in's journalists Mridula Chari and Vinita Govindarajan again won the Ramnath Goenka Excellence in Journalism Awards for 2019 for their investigation into the use of toxic pesticides enabled by tax regulations.{{Cite web |date=20 January 2020 |title=Scroll.in's Mridula Chari, Vinita Govindarajan win Ramnath Goenka award for environment series |url=https://scroll.in/latest/950507/scroll-in-series-by-mridula-chari-vinita-govindarajan-wins-ramnath-goenka-journalism-award |url-status=live |archive-url=https://web.archive.org/web/20200701192244/https://scroll.in/latest/950507/scroll-in-series-by-mridula-chari-vinita-govindarajan-wins-ramnath-goenka-journalism-award |archive-date=1 July 2020 |access-date=30 June 2020 |website=Scroll.in}}{{Cite web |date=6 February 2020 |title=RNG awards: Here's the full list of winners |url=https://indianexpress.com/article/india/ramnath-goenka-journalism-awards-rng-full-list-6226734/ |url-status=live |archive-url=https://web.archive.org/web/20200702095059/https://indianexpress.com/article/india/ramnath-goenka-journalism-awards-rng-full-list-6226734/ |archive-date=2 July 2020 |access-date=30 June 2020 |website=The Indian Express}}

According to Forbes India, the monthly unique readership of the website was four million as of August 2016.

• Imphal Free Press
• Indian Ruminations

{{reflist}}

• {{Official website|https://scroll.in/|name=Official English website}}
• {{Official website|https://satyagrah.scroll.in/|name=Official Hindi website}}

{{Media of India}}

Category:Indian journalism organisations

Category:Indian news websites

Category:Internet properties established in 2014

Category:2014 establishments in India