Semi-Soet

{{one source|date=March 2015}}

{{Use dmy dates|date=November 2022}}

{{Use South African English|date=November 2022}}

{{Infobox film

| name = Semi-Soet

| image = Semi-Soet theatrical poster.jpg

| caption = Theatrical release poster.

| director = Joshua Rous

| producer = Anel and James Alexander

| screenplay = Sandra Vaughn

| based_on =

| starring = Robbie Wessels
Lelia Etsebeth
Vanessa Lee
Michael Brunner
Niekie van den Berg
Reana Nel

| music = Orangotang Music
Michael Bester

| cinematography =

| editing =

| studio = Scramble Productions

| distributor = Nu Metro

| released = {{Film date|2012|02|17|df=yes}}

| runtime = 107 minutes

| country = South Africa

| language = Afrikaans

| budget =

| gross =

}}

Semi-Soet is an Afrikaans-language romantic comedy directed by Joshua Rous. It stars Anel Alexander and Nico Panagio and was released on 17 February 2012.{{cite web |url=http://www.semi-soetmovie.co.za/ |title=Home |website=semi-soetmovie.co.za}}

Plot

Workaholic Jaci van Jaarsveld (Alexander) will do everything in her power to ensure that the advertising company she works for: Mojo is not taken over by Amalgamated Media, a corporate giant run by businessman JP Basson (Panagio), who is referred to as the "Jackal" on account of his ruthless business tactics. Her only hope is to secure a valuable contract with Vrede en Lust, a Cape wine estate wanting to enter into the international market. However, the winegrower makes it clear that the person who is to market his wines must conform to the family ideals of his company, and thus be in a stable romantic relationship. Out of desperation, Jaci decides to hire a model to act as her fiancé during a meeting with the winegrower, only to have him invite her and her "fiancé" to his estate in the Cape Winelands, where she will have to compete with a rival company, led by her ex-fiancé, to secure the contract. Just as Jaci starts to feel as if she is in control of the situation, she discovers that her feigned fiancé is actually the very same "Jackal" whom she was trying to prevent from taking over the company she works for.

Cast

Release

The film was released theatrically in South Africa on 17 February 2012.

In December 2022, the film began streaming internationally on Netflix.

Reception

The film was both a critical and commercial success in South Africa.[https://www.news24.com/life/semi-soet-shakes-up-sa-box-office-20120314 Semi-Soet shakes up SA box office | Life] News 24. 14 March 2012[https://www.news24.com/news24/semi-soet-adds-sugar-to-sa-box-office-20150429 Semi-Soet adds sugar to SA box office] News24. 27 February 2012[https://mg.co.za/article/2012-05-18-south-african-cinema-bums-on-seats-at-last/ South African cinema: Bums on seats, at last?] The Mail & Guardian. 18 May 2012[https://www.bizcommunity.com/Article/196/429/71203.html Perky rom-com Semi-Soet] Biz Community. 23 February 2012

Panagio was nominated for Best Actor at the 2013 SAFTAs for his role in the film.[https://www.news24.com/life/2013-safta-nominees-the-movies-20130214 2013 SAFTA nominees: The movies] News24. 14 February 2023

Sequel

Semi-Soet 2, a long-anticipated sequel to the film, was filmed in 2024 and is currently in post-production, awaiting a cinematic release.[https://www.youtube.com/watch?v=1NY5B0T_Xuo The Ice Cream Interview : Nico Panagio] YouTube. 12 July 2024

References

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