Sendle

{{Short description|Australian package delivery company}}

{{Use dmy dates|date=November 2019}}

{{Infobox company

| name = Sendle

| logo = Sendle_logo.png

| logo_size = 225

| type = Private

| foundation = 2014

| founders = James Bradfield Moody, Sean Geoghegan, Craig Davis.

| location = Sydney, Australia

| area_served = Australia, United States, Canada

| industry = Logistics

| services = Parcel and package delivery

| website = {{url|https://www.sendle.com/}}

}}

Sendle is an Australian-based virtual courier company which provides courier services within Australia, United States, and Canada,{{Cite web|url=https://www.theaustralian.com.au/business/latest/sendle-takes-aim-at-australia-post/news-story/49ad5f732b166cf3b2d203f6fd36ac2c?sv=c6e854ba3b97d9172c94ebe6bacc983f|title=Sendle takes aim at Australia Post|last=Swan|first=David|date=2014-11-05|website=The Australian}}{{Cite web|url=https://www.intheblack.com/articles/2016/05/01/the-science-whiz-challenging-the-parcel-delivery-business|title=The science whiz challenging the parcel delivery business|website=www.intheblack.com|language=en|access-date=2018-05-12}} focusing primarily on small to medium-sized businesses and online retailers.{{Cite news|url=https://www.businessinsider.com.au/courier-startup-sendle-goes-international-from-today-2017-11|archive-url=https://web.archive.org/web/20171101015020/https://www.businessinsider.com.au/courier-startup-sendle-goes-international-from-today-2017-11|url-status=dead|archive-date=1 November 2017|title=Courier startup Sendle goes international from today|last=Thomsen|first=Simon|date=2017-11-01|work=Business Insider Australia|access-date=2018-05-12|language=en}}{{Cite web|url=https://www.bcorporation.net/community/sendle|title=Sendle {{!}} B Corporation|website=www.bcorporation.net|language=en|access-date=2018-05-12}} It claims to be the first courier company in Australia to offer fully carbon neutral services.{{citation needed|date=December 2022}} While its delivery services are worldwide - with the exception of Russia and Belarus - its operational staff are based in Australia, New Zealand, the Philippines and the United States.{{Cite web |last=Adams |first=David |date=2022-08-16 |title=Australia Post parcel shipping will become more expensive next month as fuel costs hit logistics providers nationwide |url=https://www.smartcompany.com.au/industries/retail/australia-post-prices-delivery-shipping-fuel-inflation/ |access-date=2022-09-27 |website=SmartCompany |language=en-US}}{{Cite web |last=Palmer-Derrien |first=Stephanie |date=2022-03-01 |title=Sendle suspends deliveries to Russia and Belarus to "stand in solidarity" with Ukraine |url=https://www.smartcompany.com.au/industries/transport-logistics/sendle-suspends-deliveries-russia-belarus-ukraine/ |access-date=2022-09-27 |website=SmartCompany |language=en-US}}{{Cite web |date=2022-04-14 |title=Platform connects the dots for Sendle's planet-friendly parcels |url=https://www.afr.com/technology/platform-connects-the-dots-for-sendle-s-planet-friendly-parcels-20220411-p5acn1 |access-date=2022-09-27 |website=Australian Financial Review |language=en}}

Sendle does not employ drivers or operate its own delivery fleet; instead, it partners with local courier companies to transport parcels within its coverage areas.{{Cite web |url=https://trellis.net/article/2-reasons-pay-more-attention-how-you-ship/ |access-date=2025-02-18 |date=2024-07-24 |title=2 reasons to pay more attention to how you ship |website=Trellis}}

History

The company was founded in 2014 by James Bradfield Moody, Sean Geoghegan and Craig Davis.{{Cite news|url=https://www.smartcompany.com.au/startupsmart/advice/business-planning/why-sendle-founder-james-chin-moody-said-no-to-a-1-million-offer/|title=Why Sendle founder James Chin Moody said no to a $1 million investment offer - SmartCompany|date=2016-09-16|work=SmartCompany|access-date=2018-05-12|language=en-US}} In 2015, Sendle said that it had become Australia's first carbon neutral delivery service.{{Cite news|url=https://www.huffingtonpost.com.au/2015/12/15/sendle-parcel-delivery_n_8803220.html|title=Small Business Success Story: Sendle's Green Parcel Delivery|last=Anderson|first=Cathy|date=2015-12-15|work=Huffington Post|access-date=2018-05-12|language=en-AU}}

In 2015, Australia Post filed a trademark dispute against Sendle for their slogan “Post without the office”. In 2017, IP Australia ruled in Sendle’s favour, allowing them to use the trademark and slogan.{{Cite news|url=https://www.smartcompany.com.au/business-advice/intellectual-property/letter-boxing-australia-post-hunts-down-sendle-over-post-without-the-office-slogan/|title=Letter boxing: Australia Post hunts down Sendle over "post without the office" slogan - SmartCompany|date=2015-08-25|work=SmartCompany|access-date=2018-05-12|language=en-US}}{{Cite news|url=http://www.news.com.au/finance/business/other-industries/post-without-the-office-sendle-wins-trademark-dispute-with-australia-post/news-story/86101c5beabe1acfb737000f9221b9ab|title='We're glad we stood up to them'|work=NewsComAu|access-date=2018-05-12}}{{Cite web|url=https://www.theaustralian.com.au/business/auspost-delivers-sendle-a-slogan-blow/news-story/85b115c5d7084cf106d8cb6d7ed5107e|title=Post enveloped in start-up war|last=Swan|first=David|date=2015-08-25|website=The Australian}}{{Cite AustLII|litigants=Australian Postal Corporation v Sendle Pty Ltd|source=ATMO|num=42|year=2017|date=12 May 2017}}

In August 2016, Sendle said that it had surpassed 100 million kilometres in its deliveries and that it had raised $5 million for further expansion.{{Cite news|url=http://www.afr.com/technology/small-business-delivery-startup-sendle-raises-5-million-20160803-gqjshv|title=Small business delivery start-up Sendle raises $5 million|date=2016-08-08|work=Financial Review|access-date=2018-05-12|language=en-US}} The company won the 2016 NSW Telstra Business Award in the new business category.{{Cite news|url=http://anthillonline.com/parcel-delivery-service-sendle-hits-1-million-kilometre-milestone-clinces-telstra-business-award/?doing_wp_cron=1525864467.8130049705505371093750|title=Sendle clocks 100 million km of delivery, wins Telstra award|last=Ainomugisha|first=Gerald|date=2016-08-18|work=Anthill Online|access-date=2018-05-12|language=en-US}}{{Cite news|url=https://www.smartcompany.com.au/startupsmart/advice/startupsmart-funding/sydney-startup-sendle-raises-5-million-as-it-looks-to-take-on-the-parcel-delivery-monopoly/|title=Sydney startup Sendle raises $5 million as it looks to take on the parcel delivery "monopoly" - SmartCompany|date=2016-08-10|work=SmartCompany|access-date=2018-05-12|language=en-US}}

In 2017, Sendle announced an agreement with DHL eCommerce to facilitate international deliveries from Australia,{{Cite news|url=https://postandparcel.info/83348/news/parcel/sendle-partners-with-dhl-ecommerce/|title=Sendle partners with DHL eCommerce {{!}} Post&Parcel|date=2017-09-19|work=Post&Parcel|access-date=2018-05-12|language=en-US}}{{Cite web|url=https://logisticsmagazine.com.au/sendle-partners-with-dhl-ecommerce/|title=Sendle partners with DHL eCommerce {{!}} Logistics & Materials Handling|website=logisticsmagazine.com.au|date=19 September 2017 |language=en-AU|access-date=2018-05-12}} and a systems integration with e-commerce companies eBay, Shopify, Shipstation, WooCommerce and Xero to streamline order handling.{{Cite web|url=https://www.theaustralian.com.au/business/technology/sendle-inks-partnership-with-logistics-giant-toll/news-story/e899c797f67bf21cbc743a563d4b6b97|title=Sendle inks partnership with logistics giant Toll|last=Swan|first=David|date=2015-07-30|website=The Australian}}{{Cite news|url=https://www.businessinsider.com.au/parcel-delivery-startup-sendle-is-going-global-with-dhl-2017-9|archive-url=https://web.archive.org/web/20171017223941/https://www.businessinsider.com.au/parcel-delivery-startup-sendle-is-going-global-with-dhl-2017-9|url-status=dead|archive-date=17 October 2017|title=Parcel delivery startup Sendle is going global with DHL|last=Thomsen|first=Simon|date=2017-09-19|work=Business Insider Australia|access-date=2018-05-12|language=en}}{{Cite news|url=http://www.startupdaily.net/2016/02/australian-startup-sendle-announces-partnership-with-online-marketplace-etsy/|title=Australian startup Sendle announces partnership with online marketplace Etsy - Startup Daily|date=2016-02-23|work=Startup Daily|access-date=2018-05-12|language=en-US}} In 2018, the company said that it was partnering with eBay and had become one of their delivery partners.{{Cite news|url=https://www.businessinsider.com/courier-startup-sendle-just-signed-a-major-deal-with-ebay-2017-9|title=Courier startup Sendle just signed a major deal with eBay|last=Thomsen|first=Simon|date=2017-09-06|work=Business Insider Australia|access-date=2018-05-12|language=en}}

In 2019, Sendle raised $20 million in capital,{{Cite news|url=https://www.afr.com/technology/sendle-raises-20-million-from-new-500-million-pe-player-federation-20190121-h1aav8|title=Sendle raises $20 million from new $500 million PE player Federation

|date=2018-01-29|work=Financial Review|language=en-US}} and in 2021, a further $35 million.{{Cite news|url=https://www.freightwaves.com/news/venture-raise-to-accelerate-growth-for-sendles-e-commerce-shipping-platform|title=Venture raise to accelerate growth for Sendle's e-commerce shipping platform

|date=2021-06-25|work=Modern Shipper|language=en-US}}

References

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